Star Bucks Ujala

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    05-Dec-2014
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Transcript of Star Bucks Ujala

  • 1. Submittedby Ujala Prapurna Arun vijay

2.

  • Introduction
  • SWOT analysis
  • Competitors
  • CBBE model
  • Suggestions

3.

    • Specialty Eatery in the Quick-Service Restaurant sector
    • Established in 1971 in Seattle,Washington
    • Logo: twin tailed siren.
    • Named after the first mate inMoby Dick
    • Known for its quality coffee and stylish atmosphere
    • Over 9,000 locations in 35 countries
    • Products sold include:
      • beverages, pastries,whole coffee beans,coffee-related retail items.
    • New CEO: Howard schult z

4.

    • Mission statement:
    • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
    • Strategy:
  • Maximize market penetration
  • Provide a relaxing, attractive social atmosphere
  • Offer high-quality products
  • Create a great working environment
  • Achieve profitability

5. 6.

  • Strengths
    • Largest market share in industry
    • Differentiated atmosphere
  • Weaknesses
    • Aggressive expansion could lead to managerial / financial problems
  • Opportunities
    • Whole bean sales in supermarkets
  • Threats
    • Lack of ownership of coffee farms can lead to price fluctuations

7.

  • Top Starbucks Competitors :
  • Company Location
  • DunkinCanton, MA
  • McDonald's Oak Brook, IL
  • Nestl Switzerland

8.

  • Dunkin Brands is a premier quick service restaurant franchisor with a portfolio of powerful brands consisting of Dunkin Donuts and Baskin-Robbins.
  • Quick Quality StrategyThe objective of Dunkin Brands is to be the Quick Quality leader in its industry, offering a higher evolution of the standard quick dining experience, with innovative product choices at the right price, served fresh, meeting the needs of people who are busy living.

9.

  • McDonald's... Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women.
  • Is one of the world's most d valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.

10. Imagery salience Recall it as 3 rdplace environment Out door, want coffein stimulent Performance Feelings judgments Resonance sub-standard drink quality, and an unfriendly atmosphere.New product development, creativity Lack of standardization, cleanliness High price,poor customer service 11.

  • Modificatons in logo.
  • Tagline-we respect our customers proportions choice
  • Standerdization of store outlook,type of service all over.
  • Service according to the customers proportion of chicorimix choice.
  • More concentration on POP than POD .

12. Peru Beijing Trujillo city UK Boston China 13. Barista 14.

  • 1Ensure relevance to customer frame work:
      • Be fully aware of brand frame of reference so that repositioning strategy will resonate with customer.
      • 2Securing the customer permission:
      • Recognize the permission amounts to be reasonable and logical extension of the brands in customer eyes.
      • 3Delivers on the brands new promise .
      • Make sure what you say is what you do.