STAPel Scale

Presented By:Yogesh B.Nikhil UdayShushant BansalKhushboo Sah

Stapel scale is one of the type of attitude management scale.

It was propounded by Jan Stapel.

It is a slight modification of semantic differential scale.

The stapel scale asks a person to rate a brand, product or service according to a certain characteristics on a scale from +5 to -5, indicating how well the characteristics describes the product or service.

It is a unipolar rating scale with 10 categories numbered from -5 to +5, without a neutral point(0).

EXAMPLE 1

When thinking about Samsung mobiles, do you believe that the word “innovative” aptly describes or poorly describes the company? On the scale of +5 to -5 how will you rank Samsung mobiles according to the word “innovative”?

• (+5) Describes very well

• (+4)• (+3)• (+2)• (+1) Innovative• (-1)• (-2)• (-3)• (-4)• (-5) Poorly Describes

EXAMPLE 2

When thinking about Customer Care Service, what type of response do you get while doing any complaints for default service activation? By the help of staple scale technique, rank the response to complaints done by customer care services?• (+5) Very Good Response

• (+4)• (+3)• (+2)• (+1) Response to Complaints • (-1)• (-2)• (-3)• (-4)• (-5) No Response at all

EXAMPLE 3

How will you best describe your last experience of purchasing a product or service from our store? What would you say your experience was:

• (+5) Very Pleasant• (+4)• (+3)• (+2)• (+1) Last Experience• (-1)• (-2)• (-3)• (-4)• (-5) Very Unpleasant

EXAMPLE 4

How was your experience with Indigo Airlines? Did you get any poor response or low quality services? Rank your experience with Indigo Airline from -5 to +5 with respect to low quality service:

• (-5) Very Poor Service• (-4)• (-3)• (-2)• (-1) Low Quality• (+1)• (+2)• (+3)• (+4)• (+5) Very Good Service