Standup meets startup concept
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Transcript of Standup meets startup concept
Standup meets Startup Raido Pikkar / Louis Zezeran + big thanks to Mark Jefford-Baker
1. What’s the big idea? 2. How does it relate to Tehnopol? 3. What to learn from today?
Standup meets Startup
Let’s start with a true story: “My startup is so lean, that in order to hire an HR person I had to lay myself off”
To Do for after you leave today’s event. Watch this:
What’s the big idea?
1. The article sparked the idea
2. It got me thinking…
3. It got me going…
4. That’s where Louis comes in…
But... we know what is a standup, but what are You
doing in the incubator exactly?
“Incubators is a reaction to the lack of practical university
entrepreneurship”
Steve Blank
Some of our coaches and mentors
Mari-Liis Lind, EstVCA
Indrek Jaaska, ASI
Yrjö Ojasaar, Solon Partners
Raido Pikkar, Tehnopol
Kati Nikopensius, Tehnopol
Daniel Vaarik, PR & media guru
Olle Tischler, Oracle CEO
Peep Aaviksoo, EBS Group
“Startups are run by crazy people!”
Steve Blank
So in short – at the Tehnopol Business Incubator we help those
crazy people
Meet – Louis Zezeran
1. Entertainer
2. Entrepreneur
3. Based in Tallinn
4. Runs Comedy Estonia
5. MA @ computer science
6. ALSO – producer
We looked at the article
1. Know Your Audience, Then Ignore Their Advice 2. Data Does Not Replace Insight 3. Keep It Fresh 4. Develop Your Own Point of View 5. Create a Story Around the Material 6. Even Friendly Audiences Need to Be Won Over 7. Don't Expect Everyone to Get It 8. You Can't Test Your Way to a Decision
But You can read the article yourself: www.fastcodedesign.com
We want to leave you with some new ideas to think about… Keep them in mind, when looking at the next performers…
Startup meets standup I
It’s You alone on the stage … trying to prove how funny your joke is … trying to convince how fantastic your company is
Take that passionate visionary inside you and bring it out on the stage
Startup meets standup II
DELIVERY ! – stay genuine … your sales pitch has to be different to your day to day interaction … no one wants to hear the same lines from a comedian as well
It takes subtle delivery to leave the other person with a positive impression
Startup meets standup III
Still - You have to want it, every day … not only when raising the next 20 million EUR round … not when you sit down to write down your jokes
It’s the spark in Your eyes and your presence that is very important
Startup meets standup IV
Sales people cannot sell your company … creating the best product or service is just the beginning … just having great and funny material doesn’t make you a superstar
You need to sell your company and brand as well every day
Startup meets standup V
You are not alone … a comedian is really just one act in a night full of entertainment … company leaders need to support on their team to fill the gaps
So get over yourself
Thank You!
Raido Pikkar http://www.linkedin.com/in/raidopikkar
US +1 (650) 515-3680 EU +372 53-454-720