Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending...

16
Different. Standing out in a world where conformity reigns but exceptions rule.

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Favourite quotes from "Different" by Youngme Moon, Curated by FundingKnight, a peer to business lender determined to be different.

Transcript of Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending...

Page 1: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

Different Standing out in a world where

conformity reigns but exceptions rule

ldquoBusinesses have forgotten the point of it all ndash which is to create

meaningful and compelling product

offeringsrdquo

ldquoThe storm has refocused us all

in some collective way

toordquo

ldquoThe age of abundance is over Not because things are no longer

abundant but because abundance has lost its status as

our reigning aspirationrdquo

Photo

ldquoLouder is seldom better and more-

of-the-same almost never adds

up to the bestrdquo

Photo

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 2: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoBusinesses have forgotten the point of it all ndash which is to create

meaningful and compelling product

offeringsrdquo

ldquoThe storm has refocused us all

in some collective way

toordquo

ldquoThe age of abundance is over Not because things are no longer

abundant but because abundance has lost its status as

our reigning aspirationrdquo

Photo

ldquoLouder is seldom better and more-

of-the-same almost never adds

up to the bestrdquo

Photo

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 3: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoThe storm has refocused us all

in some collective way

toordquo

ldquoThe age of abundance is over Not because things are no longer

abundant but because abundance has lost its status as

our reigning aspirationrdquo

Photo

ldquoLouder is seldom better and more-

of-the-same almost never adds

up to the bestrdquo

Photo

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 4: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoThe age of abundance is over Not because things are no longer

abundant but because abundance has lost its status as

our reigning aspirationrdquo

Photo

ldquoLouder is seldom better and more-

of-the-same almost never adds

up to the bestrdquo

Photo

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 5: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoLouder is seldom better and more-

of-the-same almost never adds

up to the bestrdquo

Photo

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 6: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoThere can come a point when even the most frequent

buyers stop believing the comparative diligence is

worth the effortrdquo

Photo

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 7: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoWhen a challenger comes along the

initial reaction is to treat the exception as

exceptional rather than treat the rule as

potentially faultyrdquo

Photo

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 8: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoWherever you go what matters less is

what you are looking at but how you

have committed to seerdquo

Photo

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 9: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to

stand still And consumers still arenrsquot satisfiedrdquo

Photo

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 10: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

Photo

ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A

commitment to engage with people ndash not in a many to which they are

merely unaccustomed but in a manner that they will value respect and yes

perhaps even celebraterdquo

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 11: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

Photo

ldquoWhen the category becomes a blur ndash itrsquos hard to remember

what particular brands stand forrdquo

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 12: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoThere are two kinds of difference There is a kind of difference that

says nothing and there is a kind of difference that speaks volumesrdquo

Photo

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 13: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to

transform into possibilitiesrdquo

Photo

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 14: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

Businesses apply to borrow Real people screen

loans amp assign a risk rating Lenders bid for loans in a

reverse online auction And invest as much or as

little as they like One loan is made up of lots of

lenders Who each build their own portfolio If they

need cash they can sell on parts of their investment

Using our online marketplace

Curated by FundingKnight

A peer to business lender determined to be different

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon

Page 15: Standing out from the crowd. Curated by funding knight a peer to business lender using crowdlending to shake up business finance

Different By Youngme Moon

All quotes used with permission from Different

Escaping the Competitive HerdYoungme Moon