StandardsPortal Update

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Update on 2008 improvements to StandardsPortal and upcoming additions in 2009

Review of measures of success Next steps for 2009

Table of Contents

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Features on StandardsPortal

StandardsPortal features currently include: Multi-lingual information on standards and

conformance in the U.S., the PRC, and India Resources for companies trying to do business in the

internationally:– International Trade and Investment Toolbox

– Profile Pages of U.S.-based SDOs and Trade Associations

– Speakers’ Package and White Paper Library

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StandardsPortal main landing page:

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StandardsPortal “SDO Profile” page:

Search by Name, ICS Code, or Industry

Sector

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StandardsPortal India “Key Information” page:

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StandardsPortal International Trade and Investment Toolbox main landing page:

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Upcoming additions to StandardsPortal – 2009 and beyond

ANSI will revise StandardsPortal in 2009 to include more new information and features: Information on conformity assessment in China “Directories” of U.S. conformity assessment bodies,

U.S. government agencies Database of frequently asked questions

ANSI will continue to expand StandardsPortal in 2009 and beyond to include information on the standardization systems of other priority markets around the world (e.g. Korea, Brazil, etc.)

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Measures of Success

Market Access Impact

Clear information on U.S. approaches to standards and conformance on StandardsPortal has been used as a tool to encourage transparency, reliance on private sector solutions (as opposed to top-down regulation), and other “best practices” in China, India and beyond.

In 2008, China proposed a policy that would limit “foreign” (non-Chinese) companies’ voting rights on Chinese National standards development. StandardsPortal was used to demonstrate high degree of openness of standards development in the U.S., and helped to encourage China not to revise this problematic policy.

Usage

Users average 5-10 pages viewed per visit

Over 150 users have signed up on StandardsPortal to indicate that they would like additional information and to receive updates on future expansion efforts

Moving ahead, ANSI will work with partner “multiplier” organizations (e.g. U.S. Chamber, Foreign Commercial Service, etc.) to increase visibility of StandardsPortal – particularly among SME’s.

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In 2008, ANSI compiled the following statistics showing general usage of StandardsPortal:Over 480,000 hitsAveraged 1,500 visits per monthReceived almost 10,000 new visitors and 1,600 repeat visitors

In addition, ANSI learned that Chinese users make up the largest user group.

Measures of Success

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Next steps and goals (1 of 2)

In 2009 ANSI hopes to greatly increase both the usage and impact of StandardsPortal. Current efforts in this area include:

Web Optimization Review content of pages in order to increase relevance in web

searchesMarketing Plan

Expand usage of traditional advertising, as well as social media technologies such as Twitter, LinkedIn, etc.

Redesign of splash page to make more user-friendly

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Next steps and goals (2 of 2)

ANSI additionally looks forward to adding additional countries to StandardsPortal:Countries Currently on StandardsPortal

China India USA

Top Priorities to be Added to StandardsPortal Korea (2009) Brazil (2009/2010) European Union (TBD)

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For more information

American National Standards Institute

Headquarters Operations

1819 L Street, NW 25 West 43rd Street

Sixth Floor Fourth Floor

Washington, DC 20036 New York, NY 10036

T: 202.293.8020 T: 212.642.4900

F: 202.293.9287 F: 212.398.0023

www.ansi.org | webstore.ansi.org | www.nssn.org

www.standardsportal.org

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For more information:

Gary Kushnier, Vice President of International Policy202-331-3604 / gkushnie@ansi.org

Steven Bipes, Director – Regional & Bilateral Programs202-331-3607 / sbipes@ansi.org

Elise Owen, ANSI Representative for China & India Affairs202-331-3624 / eowen@ansi.org

Bridgette Dziedzic, Program Manager – Regional & Bilateral Programs202-331-3622 / bdziedzic@ansi.org

Amy Michel, Program Administrator – Regional & Bilateral Programs202-331-3625 / amichel@ansi.org

Leslie McDermott, Program Administrator – Regional & Bilateral Programs202-331-3626 / lmcdermott@ansi.org

ANSI International Policy Department Contacts