Standard Segregation of Credit Card

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.Classic CardBrand name for the standard card issued by VISA

    Gold Card/ Executive CardA credit card that offers a higher line of credit than a standard card,

    income eligibility is also higher. In additions, issuers provide extra perks or incentives tocardholders.

    Platinum cardA credit card with a higher limit and additional perks than a gold card.

    Titanium CardA card with an even higher limit than a platinum card.

    PROGRESS OF CREDIT CARD BUSINESS

    The number of members using credit card and the number of establishment ownering it afterjoining the scheme have increased vastly over the past few years. Many Indian banks have joined

    hand with international banks to provide this card facility on a worldwide based or a selected

    international centers. The number of credit card holders which was 8 lakh (1997), have increased

    to 25 lakh now. The credit card network is also fast spreading in smaller cities and towns besidesby cities and metros.

    ELIGIBILITY

    A bank who is in the business of credit card grant subject to some rules and guidelines to its

    eligible customer before a credit card is given to a customer the banker analysis following factors

    and accordingly fixes a credit limit if found eligible.

    The customer should have a saving or current account with the bank.His/Her monthly or annual are regularly received and credit to this bank account.

    His/Her assets and liabilities are known and reported to the bank.

    He is considered credit worthy up to a limit depending on his income, assets and expenditure and

    past dealing with the bank.

    The eligible member is then asked to fill in an application from where in details of account

    number, name and address, income, wealth, status and evidence statement of income etc. aregiven. This application form is processed and credit limit is established. This credit limit differs

    from individual to individual and Bank to bank. The maximum limit depends upon the users

    income. Some banks have fixed of Rs. 1 lakh, 2 lakh or 5 lakh.

    ARRANGEMENTS WITH BANKER

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    Credit card is the key to opening of the bank accounts. The credit card charges and other

    payments utilized through credit cards are debited to his account. The banker issues a monthly

    statement and sent to cardholder. This statement contains details of the charges.

    The following are some of the plus features of credit card in India.

    Hotel discounts

    Travel fare discounts

    Free global calling cardLost baggage insurance

    Accident insurance

    Insurance on goods purchased

    Waiver of payment in case of accidental deathHousehold insurance

    Benefits of having a Credit card

    A credit card makes it easy to buy something now and pay for it later. Its much safer to use a

    credit card than to carry around cash. If you lose your credit car, you can ask your credit cardcompany to cancel your card, and no one else can use it. But if you lease cash your money is

    gone.

    Credit cards are also convenient. Your can use them to make hotel, are rental and other

    reservations. You can buy items over the phone or online. You can also use credit cards foremergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.

    A Credit card gives you a credit history, which helps to get home loans and other credit in a

    future.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.

    Credit card increases credit portfolio of the bank.

    Credit card enhances the reputation of the bank public.The business establishments, which accept these cards, also give some incentives or commission

    to bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

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    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.

    Cardholder gets some period of 30 to 45 days the outstanding overdraft.Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentals

    insurance cover.It provides purchase protection loss of travel, documents, loss of delay in arrival of baggagescreeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.Reputation of the business establishment increases.

    Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but you

    could save a lot of money by shopping around for the credit card that offers you the best terms.Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.

    Shop for a card with a grace period that gives you enough time to pay your bills on time without

    charging you interest. Credit card with no grace period start charging you fees as soon as youbuy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks and

    Community Development Credit Unions (CDCUs) offer credit cards as well. The fees, chargesand benefits for credit cards very among different companies. When youre choosing a card,

    shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to make

    a profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.

    Usually, when you apply for a store credit card, you get a one-time discount on your purchase

    that day. But these credit cards have limited uses and often carry high finance charges.

    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you can

    probably qualify for a credit card. Before you submit a credit card application, order a copy of

    your credit report to make sure all of the information on it is correct. After you check your credit

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    report, and fix any wrong information, you can start carefully researching credit card rates, fees

    and benefits. At the same time, make a list of the features you want in a credit card. Call any

    credit any credit companies youre interested in for question and otheravailable plans.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

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    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how to

    what extent? And because of this, scholar has to go through all the existing literature relation tothe study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restriction

    Scholar could seek advice from only the limited literature, Which is available in the library as

    well as on the Internet.It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind of

    credit cards. They all serve a special Purpose. They allow us to pay without cash. They are alsoall Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value to

    make it easier to decide on the Worth of goods, and a store of value to facilitate the concept ofsaving. For the purpose of E-commerce, electronic money must fulfill the first function. When

    you carry cash, you are making on the spot payment but online payment is not very different

    from cash transactions in the real world, except for speed of transfer, ease of handling and thesafety of not having to carry cash. Outside of the Internet, cash continues to be most widely used

    of the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in the

    world because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

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    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

    To avoid the complexity association with digital cash and electronic cheques, consumers andvendors are also looking at credit card payment on the Internet as one possible time-tasted

    alternative. There is nothing new in the basic process. If consumer wants to purchase or services,they simply send their credit card detail to their service provider involved and the credit card

    organization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or theInternet. The low level of security inherent in the design of the Internet makes this method

    problematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is alsoa significant problem. And the vendor is usually responsible to ensure that the person using thecredit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted yourcredit card details before sending them out, but even then are certain factors to considered. One

    would be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

    Payments using 3rd

    party verification:- One solution to security and verification

    problem is the introduction of the 3

    rd

    party. A company that collects and approves payment fromone client to another. After a certain period of time, one credit card transaction for the total

    accumulated amount is completed. Some of the companies that are attempting to provide theinfrastructure on-line credit card processing.

    MASTER BANKING

    A house banking service started by MASTER CARD and check free corp., as online paymentprocessor.

    VISA INTERACTIVE

    VISA International acquired US order, a screen phone manufacture. VISA Interactive has signed

    up more than 30 banks including national banks.

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.

    Classic CardBrand name for the standard card issued by VISA

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    Hotel discounts

    Travel fare discounts

    Free global calling cardLost baggage insurance

    Accident insurance

    Insurance on goods purchasedWaiver of payment in case of accidental deathHousehold insurance

    Benefits of having a Credit card

    A credit card makes it easy to buy something now and pay for it later. Its much safer to use a

    credit card than to carry around cash. If you lose your credit car, you can ask your credit cardcompany to cancel your card, and no one else can use it. But if you lease cash your money is

    gone.

    Credit cards are also convenient. Your can use them to make hotel, are rental and other

    reservations. You can buy items over the phone or online. You can also use credit cards foremergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.

    A Credit card gives you a credit history, which helps to get home loans and other credit in a

    future.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.

    Credit card increases credit portfolio of the bank.

    Credit card enhances the reputation of the bank public.The business establishments, which accept these cards, also give some incentives or commission

    to bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.Cardholder gets some period of 30 to 45 days the outstanding overdraft.

    Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentalsinsurance cover.

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    It provides purchase protection loss of travel, documents, loss of delay in arrival of baggage

    screeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.

    Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but you

    could save a lot of money by shopping around for the credit card that offers you the best terms.Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.

    Shop for a card with a grace period that gives you enough time to pay your bills on time withoutcharging you interest. Credit card with no grace period start charging you fees as soon as you

    buy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks andCommunity Development Credit Unions (CDCUs) offer credit cards as well. The fees, charges

    and benefits for credit cards very among different companies. When youre choosing a card,

    shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to make

    a profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.

    Usually, when you apply for a store credit card, you get a one-time discount on your purchasethat day. But these credit cards have limited uses and often carry high finance charges.

    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you can

    probably qualify for a credit card. Before you submit a credit card application, order a copy ofyour credit report to make sure all of the information on it is correct. After you check your creditreport, and fix any wrong information, you can start carefully researching credit card rates, fees

    and benefits. At the same time, make a list of the features you want in a credit card. Call any

    credit any credit companies youre interested in for question and other available plans.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

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    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

    Credit cards, including store cards and bankcards, serve two distinct functions for consumers:

    a means of payment and a source of credit (Ausubel 1991; Chakravorti 1997, 2000;

    Chakravorti and Emmons 2001; Slocum and Matthews 1970; Stavins 2000). Based on the

    main use of credit cards and the benefits sought, credit card users can be segmented into two

    groups: convenience users and revolvers (Lee and Hogarth 1999).

    Convenience users tend to employ credit cards as an easy mode of payment; typically pay

    their balance in full upon receiving the statement. Revolvers, on the other hand, use the card

    principally as a mode of financing and chose to pay interest charges on the unpaid balance.

    According to the consumer behavior literature, consumer usage behavior and the benefits

    sought from a product or a service are one of the best predictors to explain consumer

    purchase behavior

    (PeterandOlson1999).

    Credit cards also serve as an open-ended, easily available credit source ( Lee and Kwon

    2002). When consumers use credit cards as a mode of financing, credit cards compete with

    bank loans and other forms of financing

    (Brito and Hartley 1995).

    Credit cards allow consumers to borrow within their credit limit without transaction costs,

    which includes all the time and effort involved with obtaining a loan from a financial

    institution. This convenience attracts many consumers to pay high interest on outstanding

    credit card balances, rather than taking the time to apply for a loan with a lower interest rate.

    As a result, credit cards account for a substantial and growing share of consumers' debt

    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

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    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how towhat extent? And because of this, scholar has to go through all the existing literature relation to

    the study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restriction

    Scholar could seek advice from only the limited literature, Which is available in the library aswell as on the Internet.

    It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind ofcredit cards. They all serve a special Purpose. They allow us to pay without cash. They are also

    all Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value tomake it easier to decide on the Worth of goods, and a store of value to facilitate the concept of

    saving. For the purpose of E-commerce, electronic money must fulfill the first function. When

    you carry cash, you are making on the spot payment but online payment is not very differentfrom cash transactions in the real world, except for speed of transfer, ease of handling and the

    safety of not having to carry cash. Outside of the Internet, cash continues to be most widely usedof the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.

    Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in theworld because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.

    No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.Classic CardBrand name for the standard card issued by VISA

    Gold Card/ Executive CardA credit card that offers a higher line of credit than a standard card,

    income eligibility is also higher. In additions, issuers provide extra perks or incentives tocardholders.Platinum cardA credit card with a higher limit and additional perks than a gold card.

    Titanium CardA card with an even higher limit than a platinum card.

    PROGRESS OF CREDIT CARD BUSINESS

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    The number of members using credit card and the number of establishment ownering it after

    joining the scheme have increased vastly over the past few years. Many Indian banks have joined

    hand with international banks to provide this card facility on a worldwide based or a selectedinternational centers. The number of credit card holders which was 8 lakh (1997), have increased

    to 25 lakh now. The credit card network is also fast spreading in smaller cities and towns besides

    by cities and metros.

    ELIGIBILITY

    A bank who is in the business of credit card grant subject to some rules and guidelines to its

    eligible customer before a credit card is given to a customer the banker analysis following factors

    and accordingly fixes a credit limit if found eligible.

    The customer should have a saving or current account with the bank.His/Her monthly or annual are regularly received and credit to this bank account.

    His/Her assets and liabilities are known and reported to the bank.

    He is considered credit worthy up to a limit depending on his income, assets and expenditure andpast dealing with the bank.

    The eligible member is then asked to fill in an application from where in details of accountnumber, name and address, income, wealth, status and evidence statement of income etc. are

    given. This application form is processed and credit limit is established. This credit limit differs

    from individual to individual and Bank to bank. The maximum limit depends upon the users

    income. Some banks have fixed of Rs. 1 lakh, 2 lakh or 5 lakh.

    ARRANGEMENTS WITH BANKER

    Credit card is the key to opening of the bank accounts. The credit card charges and other

    payments utilized through credit cards are debited to his account. The banker issues a monthly

    statement and sent to cardholder. This statement contains details of the charges.

    The following are some of the plus features of credit card in India.

    Hotel discountsTravel fare discounts

    Free global calling card

    Lost baggage insuranceAccident insurance

    Insurance on goods purchased

    Waiver of payment in case of accidental deathHousehold insurance

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    Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but you

    could save a lot of money by shopping around for the credit card that offers you the best terms.Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.Shop for a card with a grace period that gives you enough time to pay your bills on time without

    charging you interest. Credit card with no grace period start charging you fees as soon as you

    buy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks and

    Community Development Credit Unions (CDCUs) offer credit cards as well. The fees, charges

    and benefits for credit cards very among different companies. When youre choosing a card,shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to makea profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.Usually, when you apply for a store credit card, you get a one-time discount on your purchase

    that day. But these credit cards have limited uses and often carry high finance charges.

    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you canprobably qualify for a credit card. Before you submit a credit card application, order a copy of

    your credit report to make sure all of the information on it is correct. After you check your credit

    report, and fix any wrong information, you can start carefully researching credit card rates, fees

    and benefits. At the same time, make a list of the features you want in a credit card. Call anycredit any credit companies youre interested in for question and otheravailable plans.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.

    Classic CardBrand name for the standard card issued by VISA

    Gold Card/ Executive CardA credit card that offers a higher line of credit than a standard card,income eligibility is also higher. In additions, issuers provide extra perks or incentives to

    cardholders.

    Platinum cardA credit card with a higher limit and additional perks than a gold card.Titanium CardA card with an even higher limit than a platinum card.

    PROGRESS OF CREDIT CARD BUSINESS

    The number of members using credit card and the number of establishment ownering it after

    joining the scheme have increased vastly over the past few years. Many Indian banks have joined

    hand with international banks to provide this card facility on a worldwide based or a selectedinternational centers. The number of credit card holders which was 8 lakh (1997), have increased

    to 25 lakh now. The credit card network is also fast spreading in smaller cities and towns besides

    by cities and metros.

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    Credit cards are also convenient. Your can use them to make hotel, are rental and other

    reservations. You can buy items over the phone or online. You can also use credit cards for

    emergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.A Credit card gives you a credit history, which helps to get home loans and other credit in a

    future.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.Credit card increases credit portfolio of the bank.

    Credit card enhances the reputation of the bank public.

    The business establishments, which accept these cards, also give some incentives or commission

    to bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.

    Cardholder gets some period of 30 to 45 days the outstanding overdraft.Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentals

    insurance cover.

    It provides purchase protection loss of travel, documents, loss of delay in arrival of baggagescreeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but you

    could save a lot of money by shopping around for the credit card that offers you the best terms.

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    Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.

    Shop for a card with a grace period that gives you enough time to pay your bills on time withoutcharging you interest. Credit card with no grace period start charging you fees as soon as you

    buy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks andCommunity Development Credit Unions (CDCUs) offer credit cards as well. The fees, charges

    and benefits for credit cards very among different companies. When youre choosing a card,

    shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to make

    a profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.

    Usually, when you apply for a store credit card, you get a one-time discount on your purchase

    that day. But these credit cards have limited uses and often carry high finance charges.

    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you can

    probably qualify for a credit card. Before you submit a credit card application, order a copy of

    your credit report to make sure all of the information on it is correct. After you check your creditreport, and fix any wrong information, you can start carefully researching credit card rates, fees

    and benefits. At the same time, make a list of the features you want in a credit card. Call any

    credit any credit companies youre interested in for question and otheravailable plans.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

    Credit cards, including store cards and bankcards, serve two distinct functions for consumers:

    a means of payment and a source of credit (Ausubel 1991; Chakravorti 1997, 2000;

    Chakravorti and Emmons 2001; Slocum and Matthews 1970; Stavins 2000). Based on the

    main use of credit cards and the benefits sought, credit card users can be segmented into two

    groups: convenience users and revolvers (Lee and Hogarth 1999).

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

    Credit cards, including store cards and bankcards, serve two distinct functions for consumers:

    a means of payment and a source of credit (Ausubel 1991; Chakravorti 1997, 2000;

    Chakravorti and Emmons 2001; Slocum and Matthews 1970; Stavins 2000). Based on the

    main use of credit cards and the benefits sought, credit card users can be segmented into two

    groups: convenience users and revolvers (Lee and Hogarth 1999).

    Convenience users tend to employ credit cards as an easy mode of payment; typically pay

    their balance in full upon receiving the statement. Revolvers, on the other hand, use the card

    principally as a mode of financing and chose to pay interest charges on the unpaid balance.

    According to the consumer behavior literature, consumer usage behavior and the benefits

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    sought from a product or a service are one of the best predictors to explain consumer

    purchase behavior

    (PeterandOlson1999).

    Credit cards also serve as an open-ended, easily available credit source ( Lee and Kwon

    2002). When consumers use credit cards as a mode of financing, credit cards compete with

    bank loans and other forms of financing

    (Brito and Hartley 1995).

    Credit cards allow consumers to borrow within their credit limit without transaction costs,

    which includes all the time and effort involved with obtaining a loan from a financial

    institution. This convenience attracts many consumers to pay high interest on outstanding

    credit card balances, rather than taking the time to apply for a loan with a lower interest rate.

    As a result, credit cards account for a substantial and growing share of consumers' debt

    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how to

    what extent? And because of this, scholar has to go through all the existing literature relation tothe study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restriction

    Scholar could seek advice from only the limited literature, Which is available in the library as

    well as on the Internet.It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind of

    credit cards. They all serve a special Purpose. They allow us to pay without cash. They are alsoall Online electronic payment media.

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    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value to

    make it easier to decide on the Worth of goods, and a store of value to facilitate the concept of

    saving. For the purpose of E-commerce, electronic money must fulfill the first function. Whenyou carry cash, you are making on the spot payment but online payment is not very different

    from cash transactions in the real world, except for speed of transfer, ease of handling and the

    safety of not having to carry cash. Outside of the Internet, cash continues to be most widely usedof the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in the

    world because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

    To avoid the complexity association with digital cash and electronic cheques, consumers and

    vendors are also looking at credit card payment on the Internet as one possible time-tastedalternative. There is nothing new in the basic process. If consumer wants to purchase or services,

    they simply send their credit card detail to their service provider involved and the credit cardorganization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or the

    Internet. The low level of security inherent in the design of the Internet makes this methodproblematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is also

    a significant problem. And the vendor is usually responsible to ensure that the person using thecredit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted yourcredit card details before sending them out, but even then are certain factors to considered. One

    would be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

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    The eligible member is then asked to fill in an application from where in details of account

    number, name and address, income, wealth, status and evidence statement of income etc. are

    given. This application form is processed and credit limit is established. This credit limit differs

    from individual to individual and Bank to bank. The maximum limit depends upon the usersincome. Some banks have fixed of Rs. 1 lakh, 2 lakh or 5 lakh.

    ARRANGEMENTS WITH BANKER

    Credit card is the key to opening of the bank accounts. The credit card charges and other

    payments utilized through credit cards are debited to his account. The banker issues a monthly

    statement and sent to cardholder. This statement contains details of the charges.

    The following are some of the plus features of credit card in India.

    Hotel discounts

    Travel fare discounts

    Free global calling cardLost baggage insurance

    Accident insurance

    Insurance on goods purchasedWaiver of payment in case of accidental death

    Household insurance

    Benefits of having a Credit card

    A credit card makes it easy to buy something now and pay for it later. Its much safer to use acredit card than to carry around cash. If you lose your credit car, you can ask your credit card

    company to cancel your card, and no one else can use it. But if you lease cash your money is

    gone.

    Credit cards are also convenient. Your can use them to make hotel, are rental and otherreservations. You can buy items over the phone or online. You can also use credit cards for

    emergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.

    A Credit card gives you a credit history, which helps to get home loans and other credit in afuture.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.

    Credit card increases credit portfolio of the bank.Credit card enhances the reputation of the bank public.

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    The business establishments, which accept these cards, also give some incentives or commission

    to bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.Cardholder gets some period of 30 to 45 days the outstanding overdraft.

    Credit cards serve as a status symbol.Money can be withdrawn at any time over the day and night. It provides free accidentals

    insurance cover.It provides purchase protection loss of travel, documents, loss of delay in arrival of baggage

    screeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but youcould save a lot of money by shopping around for the credit card that offers you the best terms.

    Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.Shop for a card with a grace period that gives you enough time to pay your bills on time without

    charging you interest. Credit card with no grace period start charging you fees as soon as you

    buy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks andCommunity Development Credit Unions (CDCUs) offer credit cards as well. The fees, charges

    and benefits for credit cards very among different companies. When youre choosing a card,

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    2002). When consumers use credit cards as a mode of financing, credit cards compete with

    bank loans and other forms of financing

    (Brito and Hartley 1995).

    Credit cards allow consumers to borrow within their credit limit without transaction costs,

    which includes all the time and effort involved with obtaining a loan from a financial

    institution. This convenience attracts many consumers to pay high interest on outstanding

    credit card balances, rather than taking the time to apply for a loan with a lower interest rate.

    As a result, credit cards account for a substantial and growing share of consumers' debt

    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how towhat extent? And because of this, scholar has to go through all the existing literature relation to

    the study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restrictionScholar could seek advice from only the limited literature, Which is available in the library as

    well as on the Internet.

    It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind ofcredit cards. They all serve a special Purpose. They allow us to pay without cash. They are also

    all Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value tomake it easier to decide on the Worth of goods, and a store of value to facilitate the concept of

    saving. For the purpose of E-commerce, electronic money must fulfill the first function. When

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    you carry cash, you are making on the spot payment but online payment is not very different

    from cash transactions in the real world, except for speed of transfer, ease of handling and the

    safety of not having to carry cash. Outside of the Internet, cash continues to be most widely usedof the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in the

    world because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

    CREDIT CARD BASED ELECTRONIC PAYMENTSYSTEM

    To avoid the complexity association with digital cash and electronic cheques, consumers andvendors are also looking at credit card payment on the Internet as one possible time-tasted

    alternative. There is nothing new in the basic process. If consumer wants to purchase or services,

    they simply send their credit card detail to their service provider involved and the credit cardorganization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or theInternet. The low level of security inherent in the design of the Internet makes this methodproblematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is also

    a significant problem. And the vendor is usually responsible to ensure that the person using the

    credit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted yourcredit card details before sending them out, but even then are certain factors to considered. One

    would be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

    Payments using 3rd

    party verification:- One solution to security and verificationproblem is the introduction of the 3

    rdparty. A company that collects and approves payment from

    one client to another. After a certain period of time, one credit card transaction for the total

    accumulated amount is completed. Some of the companies that are attempting to provide the

    infrastructure on-line credit card processing.

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    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.

    Cardholder gets some period of 30 to 45 days the outstanding overdraft.Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentals

    insurance cover.

    It provides purchase protection loss of travel, documents, loss of delay in arrival of baggagescreeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.

    Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but you

    could save a lot of money by shopping around for the credit card that offers you the best terms.Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.

    Shop for a card with a grace period that gives you enough time to pay your bills on time without

    charging you interest. Credit card with no grace period start charging you fees as soon as youbuy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks and

    Community Development Credit Unions (CDCUs) offer credit cards as well. The fees, chargesand benefits for credit cards very among different companies. When youre choosing a card,

    shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to make

    a profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.

    Usually, when you apply for a store credit card, you get a one-time discount on your purchase

    that day. But these credit cards have limited uses and often carry high finance charges.

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    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you can

    probably qualify for a credit card. Before you submit a credit card application, order a copy ofyour credit report to make sure all of the information on it is correct. After you check your credit

    report, and fix any wrong information, you can start carefully researching credit card rates, feesand benefits. At the same time, make a list of the features you want in a credit card. Call any

    credit any credit companies youre interested in for question and other available plans.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and theapproach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

    Credit cards, including store cards and bankcards, serve two distinct functions for consumers:

    a means of payment and a source of credit (Ausubel 1991; Chakravorti 1997, 2000;

    Chakravorti and Emmons 2001; Slocum and Matthews 1970; Stavins 2000). Based on the

    main use of credit cards and the benefits sought, credit card users can be segmented into two

    groups: convenience users and revolvers (Lee and Hogarth 1999).

    Convenience users tend to employ credit cards as an easy mode of payment; typically pay

    their balance in full upon receiving the statement. Revolvers, on the other hand, use the card

    principally as a mode of financing and chose to pay interest charges on the unpaid balance.

    According to the consumer behavior literature, consumer usage behavior and the benefits

    sought from a product or a service are one of the best predictors to explain consumer

    purchase behavior

    (PeterandOlson1999).

    Credit cards also serve as an open-ended, easily available credit source ( Lee and Kwon

    2002). When consumers use credit cards as a mode of financing, credit cards compete with

    bank loans and other forms of financing

    (Brito and Hartley 1995).

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    Credit cards allow consumers to borrow within their credit limit without transaction costs,

    which includes all the time and effort involved with obtaining a loan from a financial

    institution. This convenience attracts many consumers to pay high interest on outstanding

    credit card balances, rather than taking the time to apply for a loan with a lower interest rate.

    As a result, credit cards account for a substantial and growing share of consumers' debt

    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how to

    what extent? And because of this, scholar has to go through all the existing literature relation to

    the study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restrictionScholar could seek advice from only the limited literature, Which is available in the library as

    well as on the Internet.It is the real world we have 3 ways to pay for goods: cash checkAnd credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind of

    credit cards. They all serve a special Purpose. They allow us to pay without cash. They are also

    all Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value to

    make it easier to decide on the Worth of goods, and a store of value to facilitate the concept of

    saving. For the purpose of E-commerce, electronic money must fulfill the first function. When

    you carry cash, you are making on the spot payment but online payment is not very differentfrom cash transactions in the real world, except for speed of transfer, ease of handling and the

    safety of not having to carry cash. Outside of the Internet, cash continues to be most widely used

    of the payment.

    Its unique features are:

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    Convenience: - easy to use and easy to carry.

    Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in the

    world because of its stability and durability.Anonymity: - No identification is needed to pay in cash.

    No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used tobuy all kind of product including homes, automobiles and other big ticket item.

    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

    To avoid the complexity association with digital cash and electronic cheques, consumers and

    vendors are also looking at credit card payment on the Internet as one possible time-tasted

    alternative. There is nothing new in the basic process. If consumer wants to purchase or services,they simply send their credit card detail to their service provider involved and the credit card

    organization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or theInternet. The low level of security inherent in the design of the Internet makes this method

    problematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is also

    a significant problem. And the vendor is usually responsible to ensure that the person using thecredit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted yourcredit card details before sending them out, but even then are certain factors to considered. One

    would be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

    Payments using 3rd

    party verification:- One solution to security and verificationproblem is the introduction of the 3

    rdparty. A company that collects and approves payment from

    one client to another. After a certain period of time, one credit card transaction for the total

    accumulated amount is completed. Some of the companies that are attempting to provide the

    infrastructure on-line credit card processing.

    MASTER BANKING

    A house banking service started by MASTER CARD and check free corp., as online paymentprocessor.

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    VISA INTERACTIVE

    VISA International acquired US order, a screen phone manufacture. VISA Interactive has signed

    up more than 30 banks including national banks.

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.

    Classic CardBrand name for the standard card issued by VISAGold Card/ Executive CardA credit card that offers a higher line of credit than a standard card,

    income eligibility is also higher. In additions, issuers provide extra perks or incentives to

    cardholders.

    Platinum cardA credit card with a higher limit and additional perks than a gold card.Titanium CardA card with an even higher limit than a platinum card.

    PROGRESS OF CREDIT CARD BUSINESS

    The number of members using credit card and the number of establishment ownering it after

    joining the scheme have increased vastly over the past few years. Many Indian banks have joinedhand with international banks to provide this card facility on a worldwide based or a selected

    international centers. The number of credit card holders which was 8 lakh (1997), have increased

    to 25 lakh now. The credit card network is also fast spreading in smaller cities and towns besides

    by cities and metros.

    ELIGIBILITY

    A bank who is in the business of credit card grant subject to some rules and guidelines to its

    eligible customer before a credit card is given to a customer the banker analysis following factorsand accordingly fixes a credit limit if found eligible.

    The customer should have a saving or current account with the bank.His/Her monthly or annual are regularly received and credit to this bank account.

    His/Her assets and liabilities are known and reported to the bank.

    He is considered credit worthy up to a limit depending on his income, assets and expenditure and

    past dealing with the bank.The eligible member is then asked to fill in an application from where in details of account

    number, name and address, income, wealth, status and evidence statement of income etc. are

    given. This application form is processed and credit limit is established. This credit limit differsfrom individual to individual and Bank to bank. The maximum limit depends upon the users

    income. Some banks have fixed of Rs. 1 lakh, 2 lakh or 5 lakh.

    ARRANGEMENTS WITH BANKER

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    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.Cardholder gets some period of 30 to 45 days the outstanding overdraft.

    Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentalsinsurance cover.

    It provides purchase protection loss of travel, documents, loss of delay in arrival of baggage

    screeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.Customer based increases.

    What are the cost of having a credit card?

    All credit cards have finance charges foror not paying your balance in fill each month, but youcould save a lot of money by shopping around for the credit card that offers you the best terms.

    Key credit card terms to took at are the annual percentage rate (APR), annual fee, grace period,

    and late payment charge.Shop for a card with a grace period that gives you enough time to pay your bills on time without

    charging you interest. Credit card with no grace period start charging you fees as soon as you

    buy something on your credit card.

    Where can I get credit card ?

    Your mail is probably full credit card offers from national companies. Most local banks and

    Community Development Credit Unions (CDCUs) offer credit cards as well. The fees, charges

    and benefits for credit cards very among different companies. When youre choosing a card,

    shop around. CDCUs often offer the best rates and lowest fees, since they are not trying to makea profit like credit card companies are.

    Some large department stroes also offer credit cards that only can be used in their stores.

    Usually, when you apply for a store credit card, you get a one-time discount on your purchase

    that day. But these credit cards have limited uses and often carry high finance charges.

    How do I get a credit card

    If you are least 18 years old, have a regular source of income and good credit rating; you canprobably qualify for a credit card. Before you submit a credit card application, order a copy of

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    your credit report to make sure all of the information on it is correct. After you check your credit

    report, and fix any wrong information, you can start carefully researching credit card rates, fees

    and benefits. At the same time, make a list of the features you want in a credit card. Call any

    credit any credit companies youre interested in for question and otheravailable plans.

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    Ausubel (1991) suggests that consumers may not even consider the interest rate when

    making purchases because they do not intend to borrow for an extended period when they

    make purchases. However, they may change their minds when the bill arrives.

    Stavins (1996)

    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how to

    what extent? And because of this, scholar has to go through all the existing literature relation tothe study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restriction

    Scholar could seek advice from only the limited literature, Which is available in the library as

    well as on the Internet.It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind of

    credit cards. They all serve a special Purpose. They allow us to pay without cash. They are alsoall Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value to

    make it easier to decide on the Worth of goods, and a store of value to facilitate the concept ofsaving. For the purpose of E-commerce, electronic money must fulfill the first function. When

    you carry cash, you are making on the spot payment but online payment is not very different

    from cash transactions in the real world, except for speed of transfer, ease of handling and thesafety of not having to carry cash. Outside of the Internet, cash continues to be most widely used

    of the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in the

    world because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

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    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

    To avoid the complexity association with digital cash and electronic cheques, consumers andvendors are also looking at credit card payment on the Internet as one possible time-tasted

    alternative. There is nothing new in the basic process. If consumer wants to purchase or services,they simply send their credit card detail to their service provider involved and the credit card

    organization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or theInternet. The low level of security inherent in the design of the Internet makes this method

    problematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is alsoa significant problem. And the vendor is usually responsible to ensure that the person using thecredit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted yourcredit card details before sending them out, but even then are certain factors to considered. One

    would be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

    Payments using 3rd

    party verification:- One solution to security and verification

    problem is the introduction of the 3

    rd

    party. A company that collects and approves payment fromone client to another. After a certain period of time, one credit card transaction for the total

    accumulated amount is completed. Some of the companies that are attempting to provide theinfrastructure on-line credit card processing.

    MASTER BANKING

    A house banking service started by MASTER CARD and check free corp., as online paymentprocessor.

    VISA INTERACTIVE

    VISA International acquired US order, a screen phone manufacture. VISA Interactive has signed

    up more than 30 banks including national banks.

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    Standard Segregation of credit card

    Standard Cardit is the most basic card ( sans all frills) offered by issuers.

    Classic CardBrand name for the standard card issued by VISA

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    Hotel discounts

    Travel fare discounts

    Free global calling cardLost baggage insurance

    Accident insurance

    Insurance on goods purchasedWaiver of payment in case of accidental deathHousehold insurance

    Benefits of having a Credit card

    A credit card makes it easy to buy something now and pay for it later. Its much safer to use a

    credit card than to carry around cash. If you lose your credit car, you can ask your credit cardcompany to cancel your card, and no one else can use it. But if you lease cash your money is

    gone.

    Credit cards are also convenient. Your can use them to make hotel, are rental and other

    reservations. You can buy items over the phone or online. You can also use credit cards foremergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.

    A Credit card gives you a credit history, which helps to get home loans and other credit in a

    future.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.

    Credit card increases credit portfolio of the bank.

    Credit card enhances the reputation of the bank public.The business establishments, which accept these cards, also give some incentives or commission

    to bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.Cardholder gets some period of 30 to 45 days the outstanding overdraft.

    Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentalsinsurance cover.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

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    argues that consumers are somewhat sensitive not only to changes in the interest rate but also

    to the value of other credit-card enhancements such as frequent-use awards, expedited dispute

    resolution, extended warranties, and automobile rental insurance. However, she agrees with

    Ausubel (1991), Calem and Mester (1995) that lowering interest rates may attract less

    creditworthy consumers, therefore dissuading some credit-card issuers from lowering their

    interest rates.

    It is very essential to know whether the study has already been conducted before .If so, how towhat extent? And because of this, scholar has to go through all the existing literature relation to

    the study. Credit card are a new concept introduced in India by Nationalized Banks only a few

    year back, very limited studies have been conducted on the subject. Due to time restriction

    Scholar could seek advice from only the limited literature, Which is available in the library aswell as on the Internet.

    It is the real world we have 3 ways to pay for goods: cash check

    And credit cards or debit cards. Cards can be smart card, debit card, ATM cards and any kind ofcredit cards. They all serve a special Purpose. They allow us to pay without cash. They are also

    all Online electronic payment media.

    REAL WORLD CASH

    We have now so many mediums of exchange to simplify transaction, a standard of value tomake it easier to decide on the Worth of goods, and a store of value to facilitate the concept of

    saving. For the purpose of E-commerce, electronic money must fulfill the first function. When

    you carry cash, you are making on the spot payment but online payment is not very differentfrom cash transactions in the real world, except for speed of transfer, ease of handling and the

    safety of not having to carry cash. Outside of the Internet, cash continues to be most widely usedof the payment.

    Its unique features are:

    Convenience: - easy to use and easy to carry.

    Wide acceptance: - the U.S.Dollar happens to be most widely accepted paper currency in theworld because of its stability and durability.

    Anonymity: - No identification is needed to pay in cash.

    No audit trial: - Lack of trace ability means you can do what you want with your cash. In

    countries where trust in currency, banking system, or the govt. is in question, cash is still used to

    buy all kind of product including homes, automobiles and other big ticket item.

    CREDIT CARD BASED ELECTRONIC PAYMENT

    SYSTEM

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    To avoid the complexity association with digital cash and electronic cheques, consumers and

    vendors are also looking at credit card payment on the Internet as one possible time-tasted

    alternative. There is nothing new in the basic process. If consumer wants to purchase or services,they simply send their credit card detail to their service provider involved and the credit card

    organization will handle this payment like any other.

    We can break credit card payment on online network into 3 basic categories:

    Payment using plain credit card detail: - The easiest method of payment is theexchange of unencrypted credit cards over a public network such as telephone lines or theInternet. The low level of security inherent in the design of the Internet makes this method

    problematic (any snooper can read credit card number, and programs can be created to scan the

    internet traffic for credit cards number and send the number to its master). Authentication is also

    a significant problem. And the vendor is usually responsible to ensure that the person using thecredit card is its owner. Without encryption there is no way to do this.

    Payment using encrypted credit card details: -It would make sense to encrypted your

    credit card details before sending them out, but even then are certain factors to considered. Onewould be the cost of credit card transaction itself. Such cost would prohibit low value payment

    by adding costs to the transaction.

    Payments using 3rd

    party verification:- One solution to security and verificationproblem is the introduction of the 3

    rdparty. A company that collects and approves payment from

    one client to another. After a certain period of time, one credit card transaction for the total

    accumulated amount is completed. Some of the companies that are attempting to provide the

    infrastructure on-line credit card processing.

    MASTER BANKING

    A house banking service started by MASTER CARD and check free corp., as online paymentprocessor.

    VISA INTERACTIVE

    VISA International acquired US order, a screen phone manufacture. VISA Interactive has signed

    up more than 30 banks including national banks.

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    The number of members using credit card and the number of establishment ownering it after

    joining the scheme have increased vastly over the past few years. Many Indian banks have joined

    hand with international banks to provide this card facility on a worldwide based or a selectedinternational centers. The number of credit card holders which was 8 lakh (1997), have increased

    to 25 lakh now. The credit card network is also fast spreading in smaller cities and towns besides

    by cities and metros.

    ELIGIBILITY

    A bank who is in the business of credit card grant subject to some rules and guidelines to its

    eligible customer before a credit card is given to a customer the banker analysis following factors

    and accordingly fixes a credit limit if found eligible.

    The customer should have a saving or current account with the bank.His/Her monthly or annual are regularly received and credit to this bank account.

    His/Her assets and liabilities are known and reported to the bank.

    He is considered credit worthy up to a limit depending on his income, assets and expenditure andpast dealing with the bank.

    The eligible member is then asked to fill in an application from where in details of accountnumber, name and address, income, wealth, status and evidence statement of income etc. are

    given. This application form is processed and credit limit is established. This credit limit differs

    from individual to individual and Bank to bank. The maximum limit depends upon the users

    income. Some banks have fixed of Rs. 1 lakh, 2 lakh or 5 lakh.

    ARRANGEMENTS WITH BANKER

    Credit card is the key to opening of the bank accounts. The credit card charges and other

    payments utilized through credit cards are debited to his account. The banker issues a monthly

    statement and sent to cardholder. This statement contains details of the charges.

    The following are some of the plus features of credit card in India.

    Hotel discountsTravel fare discounts

    Free global calling card

    Lost baggage insuranceAccident insurance

    Insurance on goods purchased

    Waiver of payment in case of accidental deathHousehold insurance

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    Benefits of having a Credit card

    A credit card makes it easy to buy something now and pay for it later. Its much safer to use a

    credit card than to carry around cash. If you lose your credit car, you can ask your credit card

    company to cancel your card, and no one else can use it. But if you lease cash your money isgone.

    Credit cards are also convenient. Your can use them to make hotel, are rental and other

    reservations. You can buy items over the phone or online. You can also use credit cards foremergencies, like unexpected care repairs, when you dont have the cash to cover the expenses.

    A Credit card gives you a credit history, which helps to get home loans and other credit in a

    future.

    HOW CREDIT CARD BENEFITS THE BANK

    Credit card increases the customer base of the bank.

    Credit card increases credit portfolio of the bank.Credit card enhances the reputation of the bank public.

    The business establishments, which accept these cards, also give some incentives or commissionto bank, by which the bank gains.

    HOW CREDIT CARD BENEFITS THE CARD HOLDER

    Cardholder can avoid carrying cash and risk of its lose.

    Cardholder enjoys a credit limit up to which he makes purchases per his need and pay at leisure.Cardholder gets some period of 30 to 45 days the outstanding overdraft.

    Credit cards serve as a status symbol.

    Money can be withdrawn at any time over the day and night. It provides free accidentals

    insurance cover.It provides purchase protection loss of travel, documents, loss of delay in arrival of baggage

    screeched baggage.

    BENEFITS TO BUSINESS ESTABLISHMENT

    Business increases to great extent of business houses that accept credit cards.

    Reputation of the business establishment increases.

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    REVIEW OF LITERATURE

    Investigates the attitudes of Turkish consumers towards credit cards, and the

    approach of card issuers, by surveying two samples of 200 card-holders and non-holders: the

    better educated, middle-aged members of the upper-middle class seem to be the prime target;

    the most important reasons for using a credit card were ease of payment followed by risk

    of carrying cash; non-holders do not carry credit cards because they do not know much

    about it; informal sources of information appear to be more influential than mass media

    advertising in penetrating the market; proposes that the usage and the administration of credit

    cards are influenced very much by the infrastructure of the country and, hence, credit card

    companies have to modify their marketing and administrative procedures rather than

    following a standardized approach.

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    Credit cards, including store cards and bankcards, serve two distinct functions for consumers:

    a means of payment and a source o