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Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris President, Jordan Baris REALTORS Panelists: Charlie Young President & CEO, ERA Real Estate Thad Wong Co-founder, @properties Jennifer Marchetti Senior Vice President, Marketing & Communications, Better Homes and Gardens Real Estate Alon Chaver Vice President of Industry Services, Trulia

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zz Building Your Brand Leveraging Your Agents and Your Listings to Build Your Brand Alon Chaver, VP Industry Services @truliaindustry trulia.com/industry

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z Every customer touch-point is an opportunity to showcase your brand and drive business.

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z Your agents and your listings are your brand ambassadors. Every touch point is an opportunity. Make each count.

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z Case Study

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z Do you expect your agents to be professional? Complete profiles get 20X more views on Trulia.

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z More than 50,000 agents promote the RE/MAX brand on Trulia.

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z Branded lead emails reinforce your brand with your agents.

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z Your listings, like your yard signs, represent your brand.

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z Trulias data infrastructure is state of the art, processing data in near real-time.

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z Fresh, accurate listings generate the most brand impressions and leads.

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z Brand matters. Make every agent and listing impression count.

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zz Thank You Alon Chaver, VP Industry Services industryservices@trulia.com @truliaindustry trulia.com/industry