StanC Infinite visa
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Transcript of StanC Infinite visa
![Page 1: StanC Infinite visa](https://reader036.fdocuments.in/reader036/viewer/2022070602/5873996b1a28ab85438b629f/html5/thumbnails/1.jpg)
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POSITIONING
Infinity is a reality.
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WHAT WE DO
Establish the Standard Chartered Private infinite VISA ,a card of prestige, pride & trust.Make the card iconic.
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APPROACH
Make it personal & talk distinguished & intelligent banking at the same time.
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WHOM ARE WE TALKING TO
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COMMUNICATION
Qualities of different experiences of “infinity”Establishing infinity(the word itself is mathematical) &
leave mathematics at a point.INFINITY IS
A space, extent of time, or quantity that has no limit.Introduce the StanC Infinite VISA card
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PRINT ADOption A
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PRINT ADOption B
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DIRECT MAILERCover
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DIRECT MAILERContents
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DIRECT MAILERUnboxed
The Mayan Calendar
Brochure withIntroduction & Card features
Tray
Cover
Cover letter
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DIRECT MAILERSpecifications
The Mayan Calendar75mm metal embossed
coinwith detailed motifs.
Brochure withIntroduction & Card features
80mmx210mm 10 pages on premium paper
TrayMade of hardboard with Premium white look.
Cover225mmx225mm Chrome metal plate.Sides beveled.Laser etched/ letterpressedText.Cover letter
A3 paper
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SYMBOL OF INFINITYThat stays behind
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PACKAGINGDelivering the card
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PACKAGINGUnboxed
IPad accessories
Envelope withIntroductory Vouchers.
Tray
Card case
IPad case
The CardWatch casePhilip Patek watch
iPad
Welcome letter Tray Cover
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PACKAGINGSpecifications
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Thank You