Stamats 2013 IndiaTALK Research Study
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IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of international student mobility within India’s college-bound student population. presented by IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions. The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews. For more information, contact Vinu Warrier, managing director of Stamats Asia at [email protected] or call (800) 553-8878. © 2013 Stamats, Inc. International Destination Preferences Primary Motivators Methods of Communication 36 % 34 % 30 % 52 % 43 % 23 % 75 % 72 % Primary Influencers Primary Influencers stated superior academic, career, and lifestyle opportunities 45 % 24 % 38 % 35 % 14 % 8 % 3 % 1 % 17 % 13 % prefer physically relocating to the overseas campus prefer twinning programs private public community faith-based technical/vocational liberal arts prefer distance learning prefer online learning 91 % 89 % 82 % are open to distance learning are open to online learning are open to twinning programs identified friends and family overseas (word of mouth) stated their classmates and seniors stated the ability to completely transform their future career and quality of life stated friends and family in India (word of mouth) stated their teachers stated social status and lifestyle perceptions stated their high school counselors at the shortlisting/application stage about studying and living overseas Most Informative Most Relevant Most Credible within their own Indian high schools 91 % recalled the United States recalled Australia recalled Canada 66 % 63 % 57 % 36 % from awareness to consideration from consideration to preferred ™ Awareness of channel as a source of information online search online search online search online search university’s website university’s website university’s website university’s website teachers/counselors teachers/counselors teachers/counselors teachers/counselors educational/career fairs educational/career fairs educational/career fairs educational/career fairs all other categories all other categories all other categories overseas education agents overseas education agents overseas education agents overseas education agents local offices for overseas education IVR of institutions newspapers magazines magazines magazines magazines outdoor ads handouts (leaflets, brochures, etc.) radio 76 % 60 % 52 % 48 % 45 % 41 % 35 % 19 % 19 % 14 % 11 % 6 % 19 % 16 % 16 % 13 % 10 % 7 % 19 % 22 % 20 % 18 % 14 % 12 % 12 % 11 % 10 % 10 % 10 % 9 % 9 % 18 % 25 %
description
As one of the world’s fastest growing, most exciting higher education markets, the opportunities India offers your institution are extraordinary. But so are the challenges of dealing with an estimated 80 billion dollar, culturally complex, fluid education market located halfway across the globe. Through data gathered (and analyzed) by Stamats Asia across more than 20 cities and at suburban centers in over seven states, the 2013 IndiaTALK™ study examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions. The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews. For more information and to discuss the entirety of the 2013 IndiaTALK™ research, please contact Vinu Warrier, managing director of Stamats Asia at [email protected] or call (800) 553-8878.
Transcript of Stamats 2013 IndiaTALK Research Study
IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of international student mobility within India’s college-bound student population.
presented by
IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions.
The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews.
For more information, contact Vinu Warrier, managing director of Stamats Asia at [email protected] or call (800) 553-8878. © 2013 Stamats, Inc.
OVERSEAS COLLEGE SELECTIONInternational Destination Preferences Primary Motivators
Methods of Communication
36%
34%
30%
52%
43%
23%
75%
72%
Primary Influencers
Primary Influencers
stated superior academic, career, and lifestyle opportunities
EDUCATION DELIVERY MODELS
INSTITUTION PREFERENCE
45%
24%
38%
35%
14%
8%
3%
1%
17%
13%
prefer physically relocating to the overseas campus
prefer twinning programs
private
public
community
faith-based
technical/vocational
liberal arts
prefer distance learning
prefer online learning
91%
89%
82%
are open to distance learning
are open to online learning
are open to twinning programs
identified friends and family overseas (word of mouth)
stated their classmates and seniors
stated the ability to completely transform their future career and quality of life
stated friends and family in India (word of mouth)
stated their teachers
stated social status and lifestyle perceptions
stated their high school counselors
at the shortlisting/application stage
about studying and living overseas
Most Informative
Most Relevant
Most Credible
within their own Indian high schools
91%recalled the
United States
recalled Australia
recalledCanada
66% 63%
57%
36%
from awareness to consideration
from consideration to preferred
™
COMMUNICATION CHANNELS
Awareness of channel as a source of information
online search
online search
online search
online search
university’s website
university’s website
university’s website
university’s website
teachers/counselors
teachers/counselors
teachers/counselors
teachers/counselors
educational/career fairs
educational/career fairs
educational/career fairs
educational/career fairs
all other categories
all other categories
all other categories
overseas education agentsoverseas education agents
overseas education agents
overseas education agents
local offices for overseas education
IVR of institutions
newspapers
magazines
magazines
magazines
magazines
outdoor ads
handouts (leaflets, brochures, etc.)
radio
76%
60%
52%
48%
45%
41%
35%
19%
19%
14%
11%
6%
19%
16%
16%13%
10%
7%
19%
22%
20%
18%
14%
12%
12%
11%
10%
10%
10%
9%
9%
18%
25%
