PHYSICAL LAYER. 6.2 Transport Channels and their Mapping to the Physical Channels.
Stakeholder Mapping & Digital Channels
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Transcript of Stakeholder Mapping & Digital Channels
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Stakeholder Mapping & Digital Channels
UKGovCamp – London 2014
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Inform, Consult and Collaborate
• Public Sector Stakeholder Engagement– One size does not fit all– Collaboration is only one part of a project– Requirement to involve more people in
shaping policies and designing new services
– Need to find most economic way of engaging and working with an increasing number of stakeholders
– Online methods can augment more traditional offline activities
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Stakeholder Mapping
• Not all stakeholders are alike– Segment based
on level of Influence and Interest
– Use matrix to devise your online/offline communication strategy
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Stakeholder Engagement – Digital Channels
• Be flexible– A stakeholder
project is likely to utilise a range of methods
– Use the communication tools that are most appropriate for each stakeholder group / activity