Staged Homes Benefits Shc Version

1-800-392-7161wwwStagedHomes.com

The Benefits ofHome Staging

and How itHelps You Sell

www.StagedHomes.com

1-800-392-7161

Stage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.

StagedHomes.com Presents . . .

About StagedHomes.com• Developed by Creator of Home Staging Concept, Barb

Schwarz, CASPT, ASPM, CSP

• Training Specifically for Preparing Homes For Sale

• Prestigious ASP™ or ASPM ™ Designation

• Offer Courses Nationwide & Internationally

• Recognized by Media as Industry Leader

• Website: www.StagedHomes.com


Accredited Staging Professional™ (ASP™)Accredited Staging Professional Master™ (ASPM™)

• Only nationally recognized designations for Home Staging

• Graduates of rigorous training course

• Specifically trained to prepare a home for sale.


What is Home Staging

• Home Staging is the process of preparing homes for sale regardless of location, price, or condition.

• A seller only has control over two factors:1. The List Price

2. How their home looks


What does an ASP™ do?

• Create a Broad Appeal• Use “Buyer’s Eyes”• Rearrange, refresh, reduce• Color, clean, clutter-free• Sell the space and not stuff


How to Educate Sellers• Introduce Home Staging from the beginning -

during your Listing Presentation;

• Home Staging is a listing tool –a Value Added Service & Market Differentiator;

• Educate sellers that by Staging their home, they will keep more equity because Staged homes look better and sell faster!


Top 10 Benefitsof Home Staging

(versus comparable un-staged home)

1. Faster Sales Time

2. Higher Sales Price

3. Great Listing Tool

4. Distinct Marketing Advantage

5. Attract a broader range of buyers

6. Buyers feel home is well maintained

7. Building Inspectors view Staged® Homes as well cared for

8. Often get better Appraisal value

9. Professional Image – look better on fliers and websites

10. Gain referral & repeat business


Home Staging Trendsin the news

“Home Staging is becoming more common as sellers seek to get the best prices for their homes…Buyers need to be able to

envision themselves in the home and fall in love with it…If a home is staged right, it

can sell for literally thousands more.”(San Jose Mercury News, June 15, 2002)


Home Staging TrendsMajor News Coverage

• New York Times• Washington Post• Money Magazine• Time Magazine• Business Week• CBS Market Watch• CBS The Early

Show


• HGTV• ABC Family• TLC (The Learning

Channel)• CNN Radio

And many more!!

“The way you live in a home…

…and the way that we market and sell a house are

two different things.”


The investment in Staging. . .

. . . is always less thanyour first price reduction.


“Let me tell you how I work”

• Step by Step Approach

• Exclusive Report & Hands-on Staging

• Accessories, Foliage, Furniture

• Minimize Odors (pet, cooking, smoke)

• Staged Home Sign Rider

• Staging Guidelines for SellersStage® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.

Exclusive RealtorPartner Program

• FREE placement on national Website featuring homes for sale

• Discounts on Repeat Services

• Priority Scheduling

• Marketing Collateral Support- Customized- Statistics, flyers, testimonials

• Sellers’ Seminars & Special Open House Events



Your return on home-improvement investments

Improvement Typical Cost Agents who recommend

Lighten and brighten $86-$110 84%

Clean & De-Clutter $305-$339 91%

Fix plumbing, electrical $338-$381 63%

Increase in Sales Price

Average Return

$768-$935 769%

$2093-$2378 594%

$922-$1,208 196%

Landscape & Trim $432-$506 $1,594-$1,839 266% 72%

Staging $212-$1,089 $2,275-$2,841 169% 76%

Kitchen, Bath upgrades $1,546-$2,120 $3,823-$4,885 138% 83%

Repair Flooring $1,531-$1,714 $2,267-$2,589 50% 62%

Paint Exterior Walls $2,188-$2,381 $2,907-$3,233 34% 57%

Replace Carpeting $2,602-$2,765 $3,585-$3,900 39% 65%

“The investment in Staging is

always less than your first price

reduction!”

Barb Schwarz Creator of the Home Staging® Concept

2003 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80-$2,800, made in preparation for sale actually yield the highest returns when a house is sold.


NATIONWIDE TRENDS AND STAGING® STATISTICS

TYPE OF HOME Average Days

on Market

Average Days to Pending Status After Staging®

HOMES LISTED FOR SALE

PRIOR TO STAGING (These homes were not

Staged for sale, listed and did not sell. Homes then Staged

by an ASP and SOLD).

136 Days (4.5 months)

7.6 Days

Up to 20 times faster than

Un-staged homes!!

HOMES LISTED FOR SALE

AFTER STAGING (These houses were Staged by an ASP and then listed

for Sale.)

32-42 Days (for un-staged

comparable homes)

6.8 Days

2-3 Times Faster

Equity Increase

3% minimum

or $26,000 average (As much as 50% and

$500,000 in some markets)

3% minimum or $26,000 average (As high as 50% and

$500,000 in some markets)

“The investment in Staging is

always less than your first price

reduction!”

Barb Schwarz Creator of the Home Staging® Concept

2004-2005 Stagedhomes.com survey of 200 homes prepared for sale by an Accredited Staging Professional (ASP™). Stage is a Federally registered trademark of Stagedhomes.com. All rights reserved. Accredited Staging Professional is a trademark of Stagedhomes.com. All rights reserved. Copyright 2004 Stagedhomes.com and Jennie Norris.

Staging Helps Homes SELL FasterAverage Days on Market: 10.1 Some had been

sitting for weeks or months!


“Buyers only know what they see …”

BEFORE

“… not the way

it’s going to be.”

STAGED®

“If you can’t see it …”BEFORE

“…You can’t sell it.”STAGED

BEFORE

Example:Smaller square footage home with

minimal budget.

Solution:Use of

Vignette gives an impression

of the room without filling

it with full-size furniture.

STAGED

BEFORE

Example:Smaller square footage

with small budget.

Solution:Creative use of a vignette helps tell

buyers this is a

bedroom.

STAGED

BEFORE

Example:Vacant

houses have no soul . . .

On the market 3

months with no offers!

Solution:Furniture & Accessories add warmth & appeal -and helped this house SELL in 2 weeks!

STAGED

BEFORE

Example:

Sometimes only one or two rooms in the house are vacant . . .

Solution:We need to help buyers see the potential –

They cannot always imagine how it can look.

STAGED

BEFORE

Example:

Lived in, moderately priced home.

Limited Budget.

Solution:Clearing out clutter, rearranging and adding decorative accents helped this house sell for $30,000 MORE with 5 offers!

STAGED

BEFORE

Example:Mid $500K range price.

Moderate budget.House on Market – no offers.

Solution:Invested $1000 to showcase

their home and it

SOLD!

(consignment store & Staging)

STAGED

Example:

$450K house – mid-range budget, sellers had no time and physically could not do it themselves.

On the market 3 months already.

Solution:

Reduced clutter, rearranged rooms, and boxed up items to move . . .

SOLD!

STAGED

BEFORE

Example:

High-end home ($1M+) with, clutter, unappealing décor and unattractive furniture.

Solution:

Invested $30K in Purchasing furniture, accessories and Staging Services.

Increased list price $300K and it SOLD!

STAGED

On the market 6 months – with 2 different realtors. Third Realtor used ASP Stagers. House SOLD in 2 weeks – multiple offers – sold over list price!

STAGED®

The way you live in your

home …

…and the way we market and sell a house are two different things.

Buyers only know what they see …

…not the way it’s going to be.

We do create

miracles!

Other Services

• “Staging to Live” - Home Makeovers

• New Move-in Decorating

• Accessorizing Resource


We’d like the opportunity to show you how Staging can

make a difference!

1-800-392-7161 • www.StagedHomes.com

Copyright 2003,2004 & 2005 Envision Enterprises & Jennie Norris. Stage® is a federally registered trademark of Stagedhomes.com™. All rights reserved.

Staged Homes Benefits Shc Version

Business

Transcript of Staged Homes Benefits Shc Version