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 The following awards and recognitions have been received by Amul:

CNN-IBN Innovating for a Better Tomorrow Award

AIMA High erformance Brand Award ! "#$%

International &airy 'ederation Award

(ood (reen (overnance Award ! "##)

*a+iv (andhi National ,uality Award ! $)))

 These awards are a recognition of wisdom and eorts of dairy farmers of (u+arat

who have created the innovative Amul model. enabling India to become the largest

mil/ 0roducing nation in the world1 Ins0ired by the visionary foresight of 2ardar

3allabhbhai atel. Amul coo0erative model has enabled farmers to control the entire

value chain of dairy business. from mil/ 0roduction. 0rocessing. manufacturing as

well as mar/eting1 The Amul butter as a brand has been able to establish itself very

4uic/ly and has been highly successful in creating itself a 0art of sta0le food in

some 0arts of the country1 ioneering technological innovations such asmanufacturing mil/ 0owder and cheese out of bualo mil/ and mar/eting

innovations such as its iconic to0ical cam0aign. which has been running

continuously for more than %# years. have hel0ed Amul to achieve success1 Amul

Butter being one of the most im0ortant 0roducts of Amul1 Amul Butter is a 0art of

the category 5Bread s0read6 which includes Amul 7ite and &elicious Table Margarine

as its 0roduct varieties1

Amul is almost synonymous with 5Butter6 in India1 2everal (eneration of Indian

consumers have grown u0 with the taste of Amul Butter for the si8 decades1 The

awards Amul have received has been most of the single most successful

contribution in ma/ing this 0roduct a hit1

Amul butter stands for guaranteed 0urity for the 0roducts it 0roduces1 9ver the

years. Amul has established an ecient su00ly chain that 0enetrates even the

remotest 0arts of the country1

 The elaborate writings about the awards won by Amul has made its im0act on the

urban literate1 They have trusted the brand and now 0roof is readily available of

their 4uality and management1 Also. Amul has su00orted its leveraging on awards

by 0ublishing cartoons in time 0ortraying 5The Amul (irl6 along with a s/etch of the

tro0hy and a message1 This has established con;dence among consumers1 2o. if

one thin/s of butter nowadays. he gets the image of Amul and its mascot in his

mind1

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