A REALISTIC SURE-FIRENO-FRILLS APPROACH TOONLINE MARKETING

…When You Have No Website, Blog, or Other Online Assets

…That You Wished You Had Years Ago Because Your Competitors Do

In other words, a Shortcut to Online Marketing

By Prospects that would like to do business with you and

you’d like to do business with them.

ONLINE MARKETING Is All About Being

Found Online

ONLINE MARKETING Is The Digital Version Of

A Chamber Of Commerce Networking Event

ONLINE MARKETING Is The Digital Version Of

A Chamber Of Commerce Networking Event

Except instead of you awkwardly introducing yourself to people who have no interest in your company, people who are genuinely interested in your company are contacting you.

Your website, blog, and other online assets are used to tell that story.

That story is indexed by Google and prospects are driven to your site.

Every Company Has a Story to Tell

But waiting for Google to index your story can take a while.

So How Do We Get Prospects to VIEW YOUR STORY?

So How Do We Get Prospects to VIEW YOUR STORY?

If you don’t have a story that is ranked well in Google, then you have to buy traffic.

There Are Many Methods We Can Use

You Can Buy Traffic From:

Google (PPC)

LinkedIn

Facebook

Facebook targets very specific people as well, and it’s good for B2C.

Google targets everybody. It gets more expensive every year.

LinkedIn targets very specific people, companies, and industries. It’s great for B2B.

LinkedIn.

If you’re a B2B firm, then we like to use

1. Create a landing page with an offer on it.

Here’s A No Frills Approach That WORKS:

2. Create an ad (Sponsored Update) in LinkedIn.

3. Target the ad to the prospects that you want.

4. Set a reasonable budget, and run the campaign.

1. Create an offer for a checklist titled ‘10 Things Every Law Firm Should Know Before Implementing a new CRM’

HERE’S AN EXAMPLE

3. Target the Ad to people that:a. Work at a law firmb. AND work in Houston, TXc. AND are a decision maker

(let’s say someone with‘partner’ in their title)

Let’s say you’re a Tech Services Company that sells CRM installations to Law firms in the Houston, TX area.

2. Create an ad.

STEPS:

You’ll know instantly if your ad, offer, and target audience lines up and generates traffic, interest,and conversions.

If you get no one clicking on your ad, then you audience or ad is misaligned.

If you get traffic to your landing page but no one downloads the checklist, your landing page is misaligned.

What Can You Expect From This Campaign

If you get Conversions (people download the checklist) then you’ve just proven that online marketing works for you.*

1. Create content that people want

2. Run the campaign

3. Measure Results

4. Repeat

This is the Process of ONLINE MARKETING

$ Spent On Ads / # Of Conversions

Calculate the

ReturnOn Investment

(ROI)

How does that compare to other prospecting methods that you have tried (like networking events)?

How much are you paying per conversion?

Use paid traffic to figure out what converts, and then get more prospects to find you organically.

(when prospects find you organically it’s free traffic)

We Don’t Want to BUY TRAFFIC FOREVER

Once you’ve tested out some content that converts, you’ll feel more confident in investing in other online assets, such as your website and blogging.

1. You were successful with online marketing WITHOUT creating a

new website and going through a long marketing process.

What You've ACCOMPLISHED

2. You have validated your story to your audience. You now know

you are on the right track.

3. You may have also gotten some sales!

Contact Our Specialist:

NEXT STEPS

Download eBook:

9 Steps To GeneratingInbound Leads

For Tech Companies

How To Sell Technology with Online Marketing

Contact Casey

Casey Lockwood800.602.9947@InalignInccasey@inalign.comInalign.com

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