St Vrain Media Kickoff Meeting
description
Transcript of St Vrain Media Kickoff Meeting
Libraries and Communities
John CreightonSt. Vrain Media Kick-off Meeting
August 9, 2011
It Can Be Hard to Imagine New
Things
Preserve the Institution
Consensus in 1995: “Roll the Presses”
“With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.”
Maybe Not
Pew Research Center 2010
Buried in the ReportPeople want more choice and control in
how they receive their news.
People want greater interaction with journalists and each other.
Les Chatfield Wikimedia
• Respectful, fair and trustworthy
• Cares about me and my community; solves problems that matter to me and my community
• Place where I can get together with friends and other people in the community
• I can do work for the organization (as opposed to doing the organization’s work) with my friends
• I have some influence over the organization
• Good memories; part of the community’s social fabric – part of my identity
• Meet a demonstrated need in the community
• Provide good service at a low/fair price – get the job done with minimal taxes
• Produce measurable results – “run like a business”
• Eliminate waste, fraud and abuse – show us how you spend the money
• Has an economic impact on the community – creates jobs
Rational Loyalty
versus
Emotional Attachment
20th Century = Centralized Institutions
Smallbones Wikimedia
20th Century = Centralized Institutions
People willingly conformed their lives to the time, place and rules of institutions.
We gave awards to those who best conformed.
Institutional Language
20th Century Problems
Scarce Resources
High Costs
Cumbersome Logistics
Limited Communications
20th Century Centralized Institutions
Jason McHuff (Flickr)
battlecreekcvb (Flickr)
Bill Ward Brickpile (Flickr)
20th Century Solutions
Large scale production and mass markets
Centralized management
Place based work at specific times
Take it, leave it, or lobby like hell
20th Century Centralized Institutions
1952
160 million people
>67,000 school districts
2002
290 million people
<14,000 school districts
20th Century Problems slowly going
awayScarce to Abundant resources
High to Low costs
Cumbersome to Invisible logistics
Limited to Ubiquitous communications
Choice“You can have it any color you want as long as it’s black.”Henry Ford
11.7 Billion songs sold on iTunes in 2010Forbes July, 2011
Customization
Participation
Collaboration
Culture Follows Structure
sjh foto (Flickr)
Creating Tensions between Old and New
What’s Different?
Given the opportunity, people will choose to design and manage their own experiences.
People value expertise but reject authority.
People will gravitate toward institutions that help them design and manage their own experiences — with advice not prescriptions.
People will give up quality for a greater sense of control.
What Is the Same?
Community
• Meet a demonstrated need in the community
• Provide good service at a low/fair price – get the job done with minimal taxes
• Produce measurable results – “run like a business”
• Eliminate waste, fraud and abuse – show us how you spend the money
• Has an economic impact on the community – creates jobs
• Respectful, fair and trustworthy
• Cares about me and my community; solves problems that matter to me and my community
• Place where I can “get together” with friends and other people in the community
• I can do work for the organization (as opposed to doing the organization’s work) with my friends
• I have some influence over the organization
• Good memories; part of the community’s social fabric – part of my identity