St Brides Media & Finance Ltd “To Spin Or Not To Spin?”
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Transcript of St Brides Media & Finance Ltd “To Spin Or Not To Spin?”
![Page 1: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/1.jpg)
St Brides Media & Finance Ltd
“To Spin Or Not To Spin?”
![Page 2: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/2.jpg)
2
Short-termism or long-term value creation?
“Spin is sometimes a pejorative term signifying a heavily biased
portrayal in one's own favour of an event or situation”
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3
The secondhand cars/cereal packet analogy
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4
Rules of PR
● Be transparent and honest at all times
● Have a clear, defined strategy
● Know the audience
● Maintain regular contact
● Build relationships – shoe leather
● Provide the tools for analysis
● Maintain a professional exterior
● Know the rule book
● Work as a team
● Never presume
The Rules of PR
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5
Rather than spin people are looking for..
● Clear business synopsis
● Commodity
● Jurisdiction
● Defined resource development strategy
● Results – quantified
● Future revenue potential
● Quality of management
● Partnerships / affiliates
● Competitive strengths
● Macro economic impacts
● Enthusiasm
“Understand your audience, provide them
with a clear picture, and give them ability to
understand and analyse”
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6
Know the audience
● Market makers
● Journalists
● Stakeholders
● PCBs
● Analysts
● Investors
● Fund managers
● GeneralKillik & Co
“PR is not just about getting column inches, it’s about communicating to the entire market through multiple mediums”
![Page 7: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/7.jpg)
7
Provide the tools
Investment
Decision
Risk & Opportunity Analysis
Economic Analysis
Technical Assessment
& Feasibility
“Provide the tools to the relevant people to make the
right decision”
![Page 8: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/8.jpg)
8
Ensure a professional exterior
![Page 9: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/9.jpg)
9
Work as a team
Media/PR Investor Relations
Broker
EXPO Plc
“All functions need to work together to ensure investor visibility is achieved”
![Page 10: St Brides Media & Finance Ltd “To Spin Or Not To Spin?”](https://reader036.fdocuments.in/reader036/viewer/2022081519/56649da25503460f94a8e8c1/html5/thumbnails/10.jpg)
10
Never Presume
● Cater for the audience with varied levels of
understanding
● News releases should be divided into four
sections:
● Over use of adjectives can be off-putting to
some
● Be enthusiastic
Introduction
Main Body
Quote
Notes
“The majority of the audience are not geologists”
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11
Thoughts
● Think about what you are trying to achieve
● Imagination doesn’t have to be spin
● Work to your strengths
● It’s a hugely competitive arena
● You have to pursue all avenues and utilise all mediums
● Patience is crucial
● The market is fickle
● Focus on running your business
● What do you look for when you invest
● Responsibility
● If you need assistance…..