S+SPR 2009 (en)
-
Upload
schroederschoembs-pr-gmbh -
Category
Business
-
view
567 -
download
0
description
Transcript of S+SPR 2009 (en)
Managing Directors:
Gerald Schömbs, Elmar von Hoesslin,
Miriam Strothjohann
Team: 35 employees
Figures
GmbH, Euro 50.000 share capital
Euro 6,5 Million business volume
Euro 2,05 Million gross income
WELCOME TO S+SPR
Pfeffer's PR-Ranking 2007
# 52 Top 100
# 4 Lifestyle/Fashion
# 11 Event
benchpark: „Excellent“
Top 5 PR-Agency-Index Germany
Lifestyle PR + Brand Entertainment
In Berlin. Since 1990.
AT A GLANCE
Schröder+Schömbs PR is one of the largest lifestyle PR
Agencies in Germany - independent and owner-managed.
We communicate brand values and messages through media,
testimonials, word-of-mouth and experiential marketing.
Fashion, sport and music are our domain. Media work,
celebrities and events our areas of expertise.
We call it "Lifestyle PR and Brand Entertainment“.
MARKETS ARE CONVERSATIONS
2003
2004
2005
2006
2007
2008
2009
1991
1999
2000
2002
CURRENT CLIENTS
Hall of Fame
Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin, Plus, Burmester, Siemens,
Budweiser, Love Parade, Staatliche Museen Berlin, Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini,
Smart, Deutsche Bahn, GAP, Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella
TARGET GROUPS AND TOPICS
The lifestyle of our media-savvy target consumer audience is
based around these areas of interest:
We make subjects tangible for our client’s respective target
group and combine them with brands and products.
FASHION, SPORTS, MUSIC
Wrangler, Castro, Marc Cain,
camel active, Converse, GAP,
Nike, New Yorker, Tommy Hilfiger,
Gant Footwear
Jägermeister, Heineken, Cocoon Club,
T-Mobile/Electronic Beats, StarSearch/
Happy Family,, T-Mobile
Local Support
NBA Europe Live, T-Mobile Team, T-Mobile
MTB Team, T-Mobile Snowboard Team,
NBA Basketball Challenge, ALBA Berlin,
Magic Johnson, OBI Biber Beats
WHAT WE ARE GOOD AT
Consulting and Strategy
Media Relations
Event-Marketing/Live Entertainment
Celebrities
Guerilla/Promotions
Media Partnerships
Interactive Web
MEDIA RELATIONS
Media Relations is the dialogue with media. We therefore create engaging editorial content to provide relevant messages to journalists.
We target the appropriate media for our clients. We therefore create strong PR campaigns and news stories, media will be interested in.
Designer-T-Shirts Collection by
Artschoolvets
Exhibition by Coarse designer toys
TELEKOM-SHOP 4010
Invitation for pre-opening
MEDIA PARTNERSHIPS
Objectives of media
partnerships in print, TV and
radio: Integration of product messages
Optimisation of media budgets
(media planning)
Additional value through editorial
partnerships (PR-Evaluation as
foundation for a decision)
"RTL Exclusiv" at Tour de France
in Paris
PRODUCT PLACEMENTS
T-Mobile Tour de France, London BMW Bikes, Eurobike
PRESS INCENTIVES
CELEBRITIES
Famous musicians, actors, presenters and athletes communicate
PR messages effectively to media, to our client’s employees and
to consumers.
S+SPR chooses the right testimonials and works directly with
celebrities and their management.
Franziska Knuppe Helena Christensen
CELEBRITIES
Ray Cokes
Alba Berlin Basketballteam
Celebritiy strategy and invitation
Season 2007/2008
CELEBRITIES
e.g. Nadja Auermann, Jürgen Vogel, Oliver Korittke, Herbert Grönemeyer, No Angels,
Max Herre, Anna Maria Mühe, US5, Peter Lohmeyer.
The web 2.0 relates the public
back into the process of Public
Relations
SOCIAL MEDIA
Social networks: MySpace, Facebook
Rich media: videos (YouTube) und pictures (Flickr)
Blogs and micro-blogging
Blogs Social Networks Rich Media
INTERACTIVE WEB
Conversational PR with the
interactive web
LIVE ENTERTAINMENT
Events, promotions and incentives turn brand communication
into personal experiences.
They serve as a communication platform und integrate target
groups into brand worlds.
REWE FAMILY
REWE Family - das Sommerfest
Six consumer events throughout
Germany for REWE
Event production and media
relations
Cookin‘tainment in a live cooking studio,
dance workshop with Detlef D! Soost,
showstage, football world, kids world, booths
for REWE brandpartners
since 1994 in Berlin, since 2006
nationally,
over 750.000 visitors per year, volume
approx 2,5 Mio. EUR
GUERILLA/PROMOTION
Not always legal, always „clever&wacky“, unconventional, smart
and spectacular.
Wrangler City Blast In Berlin, Leipzig and Cologne: with
interactive tools, T-Shirt-cannons and the
matching soundtrack
Guerrilla activities and sensation marketing benefits from
surprise effects out of the ambush.
WRANGLER ICE INVASION
Wrangler – Ice Invasion Promotion for the launch of the „Wanted“
campaign in Dresden, Cologne and Berlin
Jägermeiser Chessboxing
SPONSORING
CONVERSE CONNECTIVITY
Mega poster, town fences, train stations
and print ads
Photo productino with German
‚Icons‘ artist Nina Hagen and
singer Thomas D
Media planning for Germany, Austria
and Switzerland
EVENT PRODUCTION
S+SPR provides its own professional event unit, which organises press conferences and presentations and turns consumer events into experiences. We also send promotion-teams on road trips or editorial tours.
Our event-unit produces PR and Marketing events from 10 guests up to 100,000 visitors.
Record Relase Showcase
„Sexy as hell“
Theater der Spielbank Berlin
SARAH CONNOR SHOWCASE
Event coordination
WRANGLER BLUE BELL
Premium Berlin
Wrangler Look-Book
ARTWORK
Jägermeiser Rock:Liga
ARTWORK
News about our daily business:
schroederschoembs.com/blog
Contact:
Phone+ 49 30-349 96 4-0
Email [email protected]
More information, photos and live cam on:
www.schroederschoembs.com
SEE YOU IN BERLIN