Lead Generation and SEOUsing Social Media Marketing

Agenda

•Inbound v. Outbound Marketing•New Rules, New Media, New Brands•What This Means To Your Marketing Effort

Inbound v. Outbound Marketing

•Outbound Marketing It’s our traditional modelTelemarketing, Traditional Ads, email blasts

Problem: Less effective in attention economy!

New Rules, New Media, New Brands

•Business Marketing is “Disrupted” Out-shouting competition won’t workInterrupting prospects in a cluttered market

where they have control is tough New Paradigm: Attention through education, nurturing, community involvement!

Why Change?

•Average cost per new customer lead is going up! Email open rate only 22% in ‘08 (from 38% in ‘04)Caller ID/Do not call listDVR’s and other technology= consumer controlSatellite radio and iPodAttention for time with Internet and social mediaTraditional media and lead generation services are more

expensive and less effective Definition of Insanity: Doing the same thing over and over again expecting a different result!

Business Marketing Must Change: You Said It!

•50% will use social media for lead generation in ‘10•45% keep up with industry•45% use social media for competitive intel•What happens to the other 50%?

But Implementation Is Not Strategic

•100% focus on website but not where customers are hanging out.•Blogging and video barely on the radar.•Other forms of content distribution not even on the radar.

Most Challenging Aspects To Social Media

•Largest issue is strategy by 2-to-1.•Content creation and time are the other big issues.•Most business marketers know what Social Media is.

Source: Unscientific LinkedIn Survey- GenNext Media LLC

Small Business Struggle In Two Areas

•Both Content and Strategy are issues for smaller businesses.•Content creation and time are the other big issues.

Source: Unscientific LinkedIn Survey- GenNext Media LLC

Why Is This So Hard?

•Businesses are struggling to implement an effective social media marketing program

Business is moving fast, no time to figure it out or implement it well

Information is overwhelming and always changing

Social media marketing is so different, you need to have knowledge before you can outsource

It’s hard to integrate into your existing business workflow

This is a completely different world!

But The Stakes Are High-Winning at Social Media Can Be Huge

•Almost 54% of of people using social media help friends or family members make product decisions.•40% share advice offline and in person.•Social media has a huge magnifier effect.

Social Media is Not the Future- It’s Now

Radio

TV

Internet

iPod

FACEBOOK

0 5 10 15 20 25 30 35 40

Years

Years

Years to reach 50 million users:

What Questions Should You Be Asking?

1. Website Structure and Platform Do you have landing pages optimized

for conversion?Do you have a blog and are you

posting regularly?Do you have a CMS for easy

publishing and pinging to directoriesThe structure of your “home base” is critical to successful lead generation!

What Questions Should You Be Asking?

2. Are you spending at least 60-70% of your time on the Internet off your site? Targeted commenting, posting.Web 2.0 site pages and profiles like

Facebook, Twitter, BiznikArticle, video, Podcast distribution

SEO success and traffic to convert is driven by off site activity…and it’s FREE!

What Questions Should You Be Asking?

3. Do you and your team have the knowledge to implement social media marketing in a strategic way? Conduct “Digital Forensics” on customer and

competitionTarget distribution and community participationContent creationHow does it all work together?

Find models that work and replicate it!

How We Can Help!

• We created a system called Surefire Social and tested in on over 40 small businesses from contractors, coaches, MLM teams… Easy to understand step-by-step learning and

implementation.Tools to make it easy.One-on-one coaching if needed.

We want to give you a sample…a simple secret that will get you leads right away!

How We Can Help!

• Go to www.surefiresocial.com Just give us a working email and your name and

we will send you a video giving you exact instruction on how to implement.

If you can get a few leads from just one of our secrets, imagine how well you would do implementing our system?

Get your free video right now…Look forward to seeing you in the next video!