SRRA County eda briefing 2010
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Transcript of SRRA County eda briefing 2010
Multi-Use Trails for Adventure Tourism and Economic Development
(Hiking, Biking, Equestrian, Motorized, Birding, Fishing, Geo-caching, Blue-ways)
SOUTHWEST REGIONAL RECREATION AUTHORITY
SOUTHWEST REGIONAL RECREATION AUTHORITY
Multi-Use Trails for Adventure Tourism and Economic Development
(Hiking, Biking, Equestrian, Motorized, Birding, Fishing, Geo-caching, Blue-ways)
Mark A. CarusoSRRA Vice Chairman
Jack McClanahanSRRA Chairman
SOUTHWEST REGIONAL RECREATION AUTHORITY
Purpose
Describe the “Way Ahead”
for SPEARHEAD TRAILS
SOUTHWEST REGIONAL RECREATION AUTHORITY
Short History
Jack McClanahanSRRA Chairman
SOUTHWEST REGIONAL RECREATION AUTHORITY
SRRA TODAY
Mark A. CarusoSRRA Vice Chairman
We are created by statute to establish, operate, and maintain public, multiple use, recreational trails and related facilities that are part of the Southwest Regional Recreation
Area, also known as the Spearhead Trails. We are governed by a board of directors that includes appointed representatives of the following jurisdictions in Southwest Virginia:
City of Norton Russell County
Buchanan County Scott County
Dickenson County Tazewell County
Lee County Wise County
Southwest Regional Recreation Authority
The Concept:1. Facilitate recreational trails development that will Create
economic opportunities for local businesses.
SRRA TodayReady to Take the Next Step!!!
The Concept:
1. Facilitate recreational trails development that will Create economic opportunities for local businesses.
2. We will seek cooperative easements on tracts of private land to create public use trails.
SRRA TodayReady to Take the Next Step!!!
3. We will work with public land holders to assist in the development of trails on public lands that have economic potential for local communities.
The Concept:
1. Facilitate recreational trails development that will Create economic opportunities for local businesses.
2. We will seek cooperative easements on tracts of private land to create public use trails.
SRRA TodayReady to Take the Next Step!!!
Appointed SRRABoard
Wise Co. Russell Co.
Tazewell Co. Scott Co. Lee Co. Dickenson
Co.City of Norton
Buchanan Co.
Steering Committee
Equestrian
Hiking
Motorized
Waterway
Fishing
TRAILBLAZERS
SRRABoard of Directors
Office &Human Resources
Manager
Director of Marketing
Executive Director
Accounts Payable& Payroll Manager
OfficeAssistants
Customer Service Coordinator
Trailhead CustomerService Reps
Chief RangerTrail
Development Coordinator
Equipment Operator
Field Technicians
Part-Time Field Technicians
Interns
Full-TimeRangers
Part-Time Rangers
Part Time Clerical & Office
Deputy Executive Director /Director of Field
Operations & Enforcement
Southwest Regional Recreation AuthoritySpearhead Trails Organizational Chart Draft :1 Feb 2010
Proposed manning / funding by FY
Yellow = In place nowGreen = FYE 2011Blue = FYE 2012Red = FYE 2013Orange = FYE 2014
MarketingSpecialists
Directorof
Sales and Permits
Retail CenterManager
OBJECTIVE PLAN BFunding100-200 miles of trails$1.5 Mil in Funding
Director ofConservation
and Recreation
We have everything that’s needed Beautiful mountains – great existing and potential trails
Mined/forested land that leaves behind hundreds of miles of trails Necessary land ownership patterns and topography
Customers desperate for great trails
Adjacent to two other states working same concept Complementary Tourist Attractions (Crooked Road,
Country Music Highway, etc.)
SRRA TodayReady to Take the Next Step!!!
We CAN develop the premier recreational trail system in the Eastern United States.
AND reap the resultingeconomic rewards
Millions ofpotential
customerswithindriving
distance
Location! Location! Location!
Developed road system and
infrastructure to accommodate
adventure tourists
SRRA TodayReady to Take the Next Step!!!
• Comprehensive Plan Developed
• Public Awareness Growing
• Operational Planning Ongoing
• Trail Mapping ready to begin
SRRA TodayReady to Take the Next Step!!!
• Legislation in Place
• Authority Board In Place and Working
• Local Government Support Strong
• Support Group (Trailblazers)
• Study Completed (Glowing Report)
SWVA is poised for success:
• Gateway to trails • (North, South, East and West) • Crossroads (TN, VA, KY, WV) • (58 /23/19/460 give easy access)
• Potential trailheads in almost every community
• Great location for an ATV Safety Center
• Established non-motorized trail system and outdoor recreation facilities
• Land patterns that create a unique environment for Off Road Vehicles
SRRA TodayReady to Take the Next Step!!!
Near Perfect ExistingLand Owner / Topographic Patterns
We have hundreds of miles of coal, gas, and timber roads; yet we do not have one mile of trails for public
motorized recreation
SRRA TodayReady to Take the Next Step!!!
Three Regional Initiatives
already exists
Hatfield-McCoy Trails
Southern West Virginia
www.TrailsHeaven.com
Hatfield-McCoyTrails
opened in late 2000
30,000 Permits
Over 100000 user
days
They will come from: Ohio, New York, Pennsylvania, Georgia, North Carolina, Illinois, etc…
In April 2009, through grants from the Virginia Tobacco Indemnification and Revitalization Commission and the Motorcycle Industry Council/Specialty Vehicle Institute of America, the Southwest Regional Recreation Authority (SRRA) hired "We Make Things Happen" (WMTH) Corporation to complete a feasibility study and develop a comprehensive plan for the Spearhead Trails initiative.
Summit Engineering developed maps and provided assistance.
Feasibility Study&
Comprehensive Plan
Southwest Virginia is blessed with many existing and potential trail opportunities!
•
Economic Impact: Virginia Creeper
• Brings $2.5 million to Virginia• $1.5 million into the counties of Washington and Grayson counties• Created 27 new jobs!
Economic Impact: Horseback RidingKnott County KY Annual Trail Ride
10,000 people and 7,000 riders this year!
Economic Impact on the Region:
0ver $2.3 millionThis could be happening in SW Virginia
This could be happening in SW Virginia
Economic Impact: Canoeing & Boating
The Meramec River in Missouri attracts over 8,000 people on a given weekend
This could be happening along the Clinch River in Scott, Russell and Wise counties and along the
Powell River in the southern portion of Lee County.
Economic Impact: Birding & Wildlife
A small town in Texas marketed bird watching which resulted in 160 new jobs and
a 28% increase in sales tax!
Virginia has the best and most complete Wildlife & Birding
Trail System!
SW Virginia could include wildlife viewing as part of all their trails and set themselves apart from others.
Economic Impact: Off-Road Vehicles
Southwest Regional Recreation Authority (SRRA) could potentially generate over $2 million
in permit fees alone enabling the Authority to one day be self-sufficient.
Hatfield-McCoy ATV Trail System is
bringing $$’s and creating jobs in West Virginia!
Black Mountain Trails in East Kentucky
The Evarts Trail Head has seen 5 ATV shops open up, 14 new log cabins built, 2 new RV/camps, 31 rental
homes and apartments, 3 new restaurants, 2 new car washes, 2 new restaurants, and 61.5 new jobs created.
Southwest Virginia has tremendous potential to become
“A Trail Destination” for OHV riders horseback riders,
bikers, hikers, canoeists, naturalists and others.
The Spearhead Trail Systemcould bring an additional
$30 million to local economies at a time
when economic growth is desperately needed.
Under the guidance of SRRA:
The Spearhead Trail System has the potential to bring
200,000 visitors to the region and to create
300 to 500 new jobs!
Under the guidance of SRRA:
“The Way Ahead”
Acquire Operational and Capital Start up Funds
Conduct entrepreneur workshops for Adventure Tourism :( 9 April Norton Holiday Inn ) Adventure Tourism Entrepreneur Workshop April 09, 2010 - 08:30 AM to 04:00 PM http://www.vastartup.org
Conduct Hands On Trail Building workshops (1-2 May)
Establish Spearhead Trails Executive Director Position (1 July)
Develop Spearhead Trails Operational Policies and Business Plan
Develop an April – December Trails Events Calendar
“The Way Ahead”
Establish Landowner Agreements (Cooperative Easements) 100-200 miles of existing coal, gas or logging trails
Hire Key Spearhead Trails Staff (1 Aug)
Mapping Potential Trail Systems
Develop and Implement a Marketing Plan
Compete legislative initiatives
Appropriations in GA
Civil Penalties
Permits
OHV on the Roads
Rules and Regulations for the Trails and the Road
Legislation and Regulations
Trail Initiatives
Studies Indicate ThatAn Individual Represents About
$500 Per Trip To Our Community
This Group Of Five Represents $2,500 Per Trip
To Our Community
30,000 Riders Annually Represents $15,000,000
To Our Region
Add 10,000 more equestrians, bikers, hikers, birding, geo-cashing, and blueway users
Resulting in an additional $5 million Annually to our communities
Spearhead Trailsin Southwest Virginia
WE STRONGLY BELIEVE:If We Build It… They Will Come!
…and bring th
eir money with
them!
Southwest Regional Recreation Authority Trails Conference
Tina Rowe, Town Manager
Pennington Gap
Stone Mountain Trail System
Trail Destination
CDAC Conceptual Master Plan
Leeman Field
Trail Head Conceptual Design
Multi-Use Trail System
OHV’s EquestrianHikersMountain Bikers
Economic Development
Adventure Tourism Outfitters and Rentals Local Entrepreneurship Attract New Restaurants Additional Lodging Specialty Shops Community Based Facilities & Services
Former Plumbers Shop
ATV Center
ATV Outfitters & Rentals
Cabin Rentals
Bike Shop
SOUTHWEST REGIONAL RECREATION AUTHORITY
Ready for the next Step!
Multi-Use Trails for
Adventure Tourism and
Economic Development
(Hiking, Biking, Equestrian, Motorized, Birding, Fishing, Geo-caching, Blueways)
How do we make the Spearhead Trails
a reality here?
Spearhead Trails
“The Way Ahead”
Challenges
Operat
ional
and
Capita
l Sta
rt-up F
undingLand Owner
Cooperation
Energizi
ng the
Entre
preneu
rs
Spearhead Trails
Organization
L
ocal G
ov
Co
op
eration
QUESTIONS