Srini Data Monetization

15
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential Oracle Internal/Restricted/Highly Restricted 1 Monetizing Big Data

Transcript of Srini Data Monetization

Page 1: Srini Data Monetization

Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 1

Monetizing Big Data

Page 2: Srini Data Monetization

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Major Events Tens of Thousands of Spectators Millions TV Viewers

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Monetizing Telecom Data – Super Bowl 50

Collect mobile data to know where fans stayed and visited

Use data to plan for future staffing & parking needs, traffic patterns and areas to improve

San Jose city bought the mobile user data who attended the super bowl 50

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Company

Mobile, Credit Card, Facebook, Twitter

Cable & TV Channels

User

Millions of TV Viewers, Thousands of Spectators

Partner

Airlines, Hotels, Event Organizers,

City Planners

Data

Free Product / Service

Data

Money

4

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Data Monetization Definition

Get new revenue by selling the aggregated & anonymized data or its digestible insights

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Monetizing Financial Data

Equifax • Consumer credit rating company

• Collects data from 820 million consumers

New Revenue Source • Sells target consumer list to marketing firms

• Sells data to financial services to make marketing decisions

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Monetizing Retail Data

84.51 • Collects POS sales data for loyalty customers

• Analyze customer value and sales

New Revenue Source • Sells product insight to CPGs like P&G,

Budweiser, Doritos etc

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Sources for Data Monetization

Smart Phones

LinkedIn Net Browsing facebook

Credit Card Shopping Cart

Telematics

TV Viewers

Samples of customer usage

or interaction data

Prescription

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Industries with Valuable Insights

• Customer Analytics

• Market Analytics

• Product Analytics

• Patient Analytics

• Location Analytics

Finance Retail Telecom

Auto Health Care Utilities

Media Insurance Transportation

Tourism

Hospitality

Airlines …

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Data as a Service

Deliver real-time location based offers

• Helps connecting with customers across marketing and sales

• know more about who your customers are, what they do, where they go, and what they buy

• Marketers, sales professionals, and research/insight teams can integrate better for a competitive advantage

• Heineken, Kellog’s, Intel, Equifax, Place IQ are their customers.

Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |

Aali, I understand you are booked all day. Please free to join if you have a break.

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Deliver Location Based offers

Big Telecom in Turkey

• Manage over 35 million customers and 1.5 billion events daily

• Deliver location-based offers and services to subscribers

• Detect fraudulent pre-paid calling card transactions

• Deployed Oracle Exadata, Oracle Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer

Mobile Offer Service

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Product Analytics to CPG Companies

• Able to run queries against the entire data set, rather than sample.

• Query time down from days to minutes

• Deployed Oracle Exadata and Oracle Big Data Appliance

“the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51

Product Insight Service

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Addressable TV Ad Service

Deliver real-time Viewing Analytics

• 3 million TV customers, 17 million mobile customers

• Real-Time analytics to analyze TV usage and TV audience

• Split second recommendations to television viewers and create audience segment.

• Deployed Oracle Exadata, Oracle Big Data Appliance, Oracle Exalogic

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Location Insight Service

Deliver Location Analysis

Telecom Company

• Manage over 17 million customers.

• Identifies locations for companies to start their new branches.

• Recommends next best POI to expand their business.

• Deployed Oracle Exadata, Big Data Appliance, Big Data Discovery, Big Data SQL, ODI, OBIEE

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EXPERIMENT

ANALYZE

& ACT

COLLECT

MANAGE

Ingest mobile, finance, device, utility usage, social, viewing data.

Integrate customer interaction data with existing enterprise data

Create Data Services, Build Apps or sell digestible Insights

Explore all data for monetization attributes & Innovation Apps.

* Bundled with other Cloud Services

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Data Monetization with Oracle Cloud Platform for Big Data