SRI RAMAKRISHNA COLLEGE OF ARTS & SCIENCE Formerly S.N.R. SONS COLLEGE (Autonomous)

(Affiliated to Bharathiar University)

(Re-Accredited with ‘A’ Grade by NAAC)

(An ISO 9001:2008 Certified Institution)

S.N.R. College Road, Coimbatore-641 006, Tamil Nadu, India. Phone: (0422) 2562788 Fax: (0422) 2560387 Website: www.snrsonscollege.org

“Scheme of Examination along with Distribution of Marks and Credits”

CBCS PATTERN

UNDER GRADUATE PROGRAMMES

UG (BBA )Degree Course

(For the students admitted during the academic year 2017 - 2018 and onwards

Par

t Sub. Code Study Components and Course Title

Instruc tional

Hours/ Week

CIA CE Total Credit

Semester I

I 17T101 Language-I Tamil1 / Hindi I /

MalayalamI/French-I/ Arab I) 5 30 70 100 3

II 17E01 English-I for communication - I 5 30 70 100 3

III 17CBM01 CORE I – Management Process 6 30 70 100 4

III 17BM101 CORE II - Business Economics 6 30 70 100 4

III 17CBM02 CORE III - Organizational Behaviour 5 30 70 100 4

III 17MATC03 ALLIED I Business Mathematics &

statistics 6 30 70 100 4

IV 17ES01 Environmental Studies# 2 100 - 100** 1

IV 17CPE01 PACE – I @ - 100 100** 1

IV 17BMJC1 JOC - I 1$

Total 35 600 12/24

Semester II

I 17T02 Language-IITamil02/ Hindi II/

MalayalamII/French-II/ Arab II) 5 30 70 100 3

II 17E02 English-II 5 30 70 100 3

III 17CBM03 CORE IV Financial Accounting 6 30 70 100 4

III 17CBM04 Core VBusiness Communication 5 30 70 100 4

III 17CBM05 CORE VI Computer Practical MS

Office 3 15 35 50 2

III 17MATC04 ALLIED IIOperations Research 6 30 70 100 4

IV 17VE01 Value Education # 2 100 - 100** 1

IV 17CPE02 PACE – II @ - - 100 100** 1

IV 17BMJC2 JOC-II - - - - 1$

Total 32 550 10/22

Semester III

III 17CBM06 Core – VII Production and Materials Management

6 30 70 100 4

III 17CBM07 CORE – VIII Human Resource

Management 6 30 70 100 4

III 17CBM08 Core –IX Business Ethics and Corporate

Governance 5 30 70 100 4

III 17BMI 01 OPEN ELECTIVE–I (Advertising & Event Management)

4 30 70 100 3

III 17CBM09 ALLIED III Management Information

System 5 30 70 100 4

III 17BM301 Skill based Subject : 1 Customer

Relationship Management 5 30 70 100 3

IV 17BCT01 Basic Tamil I / Advanced Tamil I # 100 100** 1$

IV 17CPE03 PACE – III @ 2 - 100 100** 1

IV 17BMJC3 JOC- III 1$

Total 33 600 12/23

Semester IV

III 17CBM10 Core – X Marketing Management 6 30 70 100 4

III 17BM401 Core – XI Business Law 5 30 70 100 4

III 17BM402 Core - XII Sales management 6 30 70 100 4

III 17CBM11 Elective – I Research Methods for Management

6 30 70 100 4

III 17BM403 ALLIED IV Banking Theory, Law &

Practice 5 30 70 100 4

III 17BM404 Skill based Subject : 2 Advanced Excel &

Tally- Practical 3 30 70 100 3

III 17CBMIT01 Industry Review Project (Field work) 2 15 35 50 2

IV 17BCT02 Basic Tamil II / Advanced Tamil II #

100 100** 1$

IV 17CPE04 PACE – IV @ 100 100** 2

IV 17BMJC4 JOC - IV 1$

Total 33 650 12/27

Semester V

III 17CBM12 Core – XIII Cost & Management

accounting 6 30 70 100 4

III 17CBM13 Core – XIVGlobal Business Management 6 30 70 100 4

III 17CBM14 Core – XV Entrepreneurship & Project

Management 6 30 70 100 4

III 17BM501 Core - XVI Insurance Principles &

Practices 5 30 70 100 4

III 17BMI 02 OPEN ELECTIVE–II Human Resource

Management 5 30 70 100 3

III 17CBM15 Skill based Subject : 3 Advertising & Media

Management 4 30 70 100 3

IV 17CPE05 PACE – V @ 2 100 100** 2

IV 17BMJC5 JOC- V 1$

Total 34 600 16/24

Semester VI

III 17CBM16 Core – XVII Financial Management 6 30 70 100 4

III 17CBM17 Core – XVIII Strategic Management 5 30 70 100 4

III 17CBM18 Core XIX E Commerce & applications 6 30 70 100 4

III 17BM601 Core XX Logistics and Supply Chain Management

5 30 70 100 4

III 17CBM19 Elective –II Project & Viva Voce 6 80 20 100 4

III 17CBM20 Skill based Subject : 4 Inter Personal Relationship

5 30 70 100 3

V

17NS01/17S P01/16S101

/ 17NC01/17Y

R01/ 17RB01

Extension Activities NSS/NCC/SPORTS/YRC/SIS #

100 - 100** 1

33 600 16/24

(For the students admitted during the academic year 2017-2018and onwards)

$ Extra credit courses for the candidates who opted other languages in Part – I # No Comprehensive Examinations. Only Continuous Internal Assessment (CIA)

@ No Continuous Internal Assessment (CIA). Only Comprehensive Examinations. ** Marks will not be included in CGPA calculations.

List of Elective papers (Can choose any one of the paper as electives)

Elective – I

A Research Methods for Management

B Consumer Behaviour

C Industrial Relations &Labour Law

Elective – II

A Promotions Management

B Digital Business Management

C Project & Viva Voce

List of Open Elective papers offered by the dept.

Open Elective – I Advertising and Event Management

Open Elective – II Human Resource Management

Semester wise Marks & Credit Distribution

Semester I II III IV V VI TOTAL

CREDITS 24 22 23 27 24 24 144

MARKS 600 550 600 650 600 600 3600

Summary

Part Subject Papers Credit Total

credits Papers marks

Total

marks

Part I Languages 2 3 6 2 100 200

Part II English 2 3 6 2 100 200

Part III

Core 20 2/4 94

2350

Allied 4 4

OPEN ELECTIVES

2 3 6 2 100 200

Electives 2 4 8 2 100 200

Skill Based 4 3 12 4 100 400

Industry Review Project 1 2 2 1 50 50

134 3600

Part IV

Lang. 2 1 2$ 2 100 200**

PACE 3 1 3@

5 100 500** 2 2 4@

EVS & VE 2 1 2# 2 100 200**

JOC 5 1 5$ - - -

Part V @ Extension 1 1 1 1 100 100**

Total 144

$ - Extra credit courses **-NOT INCLUDED IN TOTAL MARKS Note : Total credits may vary between 140 – 145

Syllabus Coordinator BOS-Chairman

Other Requirements:

1. 1.Institutional Training/ Industry Review Project: An internship for a period of 15 days to be

completed at the end of IV semester in an industrial establishment/organization approved by the concerned

staff. The student is also required to maintain a work diary and submit a report during the end of IV

semester, which will be evaluated, by an internal / external viva voce and marks are awarded accordingly.

for both BBA & BBA CA, evaluation will be considered with credit

For preparation of report of Industry Review Project is given in the guidelines. The students are expected

to adhere to the guidelines and submit reports.

2. Major project: During the end of semester V, the students will be allotted to a staff coordinator

who will be the guide and internal examiner for the project work. Each student should select a topic and the

same to be approved by the guide. The fieldwork has to be done during the December vacation and during

the beginning of semester VI,. The student should submit the project report on or before the last date

specified for submission. The student submitting the report after the last date of submission will be rejected

and the same will be treated as “Not completed”

The components of Marks for project work will be as follows:

INTERNAL EVALUATION (CIA)

S.No Components Evaluation Max. Marks

1 I Review Selection of the field of study, Topic & research 25

2 II Review Literature & Data Collection 30

3 III Review Analysis & Conclusion: Preparation of rough Draft 25

Total 80

Total : 20 Marks

END SEMESTER EXAMINATION (ESE)

S.No Evaluation Max. Marks

1 Evaluation of the Project 80 Marks

2 Viva Voce (External) 20 Marks

CIA: Continuous internal assessment ESE: End semester examination

Evaluation for Industry Review Project (Sem IV) Common to BBA & BBA

CA

Analysis of Parameters for Industry Analysis

I. Managerial Characteristics

1. Name of the enterprise &Year of Establishment

2. No. of. Employees and brief profile of employees

3. Profile of CEO/CMD

4. Board of Directors/Management Profile.

5. Form of Organization

6. Field of business

7. Turnover & investment

8. Type of business

II. Company Characteristics

1. Organizational Chart

2. Major Competitors 3. Product manufactured and product characteristics

4. Diversification 5. Annual Growth rate last 5 years

6. No of Subsidiaries (If applicable) – optional 7. Place of the company ( urban/ semi urban/ rural - advantages )

8. Headquarters, Branches & offices

9. Market Share [during last three years] 10. Total Sales Turn Over including foreign sales 11. No. of awards (optional) 12. Quality certificates and its advantages 13. Competitiveness ( refer company website)

III. Industry Analysis (Usage of Strategic Models) 1. SWOT Analysis of the Industry

2. Michael Porter’s 5 forces model.

Evaluation

Project Report – 15 marks (Internal) All three parameters carries 5 marks each.

Viva-voce examination – 35 marks (external Viva)

Total Maximum marks -50

CIA: Continuous Internal Assessment Total Marks for the Programme: 3600

CE: Comprehensive Examination Total Credits for the Programme: 144

Chairperson, Board of studies in BBA

Sri Ramakrishna College of Arts & Science

(Formerly S.N.R. Sons College), Coimbatore-06

SEMESTER – IV

17 BM 401 BUSINESS LAW

OBJECTIVE-

To enable the students, acquire knowledge of basic legal aspects

pertaining to contracts, sale of goods, transfer of property and

agency which is useful in governing any business.

UNIT-I GENERAL PRINCIPLES OF CONTRACTS 11

Sources and Significance of Law - Law of contract – Kinds of Agreements and Contracts based on creation /

execution / enforceability / duration) - Essential Elements of contract

UNIT-II GENERAL PRINCIPLES OF CONTRACTS 11

Stranger to contract (Privity of Contract) - Wagering agreements - Quasi - Contracts - Agreements opposed to

public policy - Performance of Contract - Discharge of contract – Modes of Discharge - Breach of contract -

Remedies for breach of contract.

UNIT-III SALE OF GOODS ACT, 1930 & TRANSFER OF PROPERTY ACT, 1882

11 Law of Sale of goods - Formation of contract - Sale and Agreement to sell - Classification of goods -

Conditions and warranties -Doctrine of Caveat Emptor. Transfer of property – Transfer of property by non

owners – Rights of buyer - Rights of an unpaid seller – Auction sale.

UNIT-IV SPECIAL CONTRACTS 11 Bailment – Pledge – Indemnity – Guarantee – Mortgage ( Concept / Rights and Duties of Parties / Essentials /

Effect)

UN1T-V LAW OF AGENCY 11

Law of Agency - Creation of agency - Classification of agents - Sub agent and Substituted agent - Relations of

Principal with Agent and Third parties –Personal liability of agent - Termination of agency.

Total hours 55

Course Outcome

1. understand the basic legal environment of business

2. Manage to prepare and deal with any contractual dealings

3. Ability to critically analyze, interpret and apply legal principles and rules in business transactions and

resolve specific issues

4. Communicate effectively using standard business and legal terminologies

TEXT BOOK

1.R.S.N. Pillai, Bagavath. Business Law. 3rd ed. Sultan Chand & Sons, 2010

2.R.S.N. Pillai, Bagavath. Business Law March 10, 2017 Kindle e-book

REFERENCE BOOKS.

1. N. D. Kapoor. Elements of Mercantile Law. New Delhi: S.Chand& Sons, 2014

2. ShuklaM.C , A manual of Mercantile Law

3. Venkatesan, Handbook of Mercantile Law

4. Kathiresan and Dr. Radha. Commercial Law. Prasanna publishers, 2005

Semester IV

Credit 4

Paper Type Core / BBA

Max. Marks CIA:30 +

CE :70

100

Application Exercises

Syllabus Application

Unit- I Drafting of different types of agreement & Contracts

Unit- II Arrange guest lecture

Unit-III Arrange guest lecture for effective delivery of the subject

Unit-IV Arrange guest lecture - expert talk for business cases

Unit-V Discussion of case Laws

Dr.B Merceline Anitha

Prepared by

Course coordinator

Approved by

BOS- Chairperson

SEMESTR- IV

17BM 402 SALES MANAGEMENT

Semester IV

Credit 4

Course type Core/

BBA

CIA

CSE

Max. Marks

30

70

100

Objective:

Enabling the students to learn concept of salesmanship, selling qualities,

importance of product knowledge, responsibilities and presentation of salesman

and sales management

To develop and formulate sales strategies and determine key issues in channel

strategy decisions.

UNIT- I INTRODUCTION TO SALESMANAGEMENT 12

Evolution of Sales Management – nature and role – functions – selling process- role of sales management in

marketing- methods of selling- relationship selling - Problems in sales management. Sales Organisation functions-

structure – product specialization structure, customer-based structure, new or existing account structure, mixed

organization.

UNIT – II SALESMANSHIP 14

Meaning, Need, Importance, the key personnel in selling qualities of salesman, types of salesman psychology in

selling – creative salesmanship – competitive salesmanship – Selling and distributing. Fundamentals of successful

selling – selling personality – traits – Importance and nature of product knowledge – Type and methods of products

knowledge – importance of buying motives – Types of customers. Sales Techniques- personal selling process- steps

in personal selling.

Theories of Selling: Buyer- Seller Dyads AIDAS Salesmen – responsibilities and problems – effective sales talk –

Presentation and demonstration - overcoming objections – closing sales

UNIT – III SALES FORCE MANAGEMENT 12 Sales channels – selection of channel, types of channel, market condition, channel structure, profit potential. Channel

strategy decisions. Sales Force Management – Determination of Sales Force Size, Recruitment and selection, - duties

& responsibilities – compensation & incentives - motivation of sales force, Sales Quota& territory management-

Sales volume quotas -compensation, training of sales personnel, monitoring and performance evaluation, Sales

Control.

UNIT – IV SALES FORECASTING 12 Sales Analysis & Sales forecasting – forecasting and market planning system, qualitative forecasting techniques,

quantitative forecasting techniques. Formulation of sales strategies- Sales Planning- Writing Sales reports - Sales

budget – purpose of sales budget, preparation of sales budgets - budget allocation, budgeting process

UNIT- V RETAIL SALES 10

Retail sales –sales in large scale retail formats - trends in retailing,(store and non store based retail sales)- retail sales

strategies, store planning, design and layout, Career prospects in Retailing - Recent Methods & techniques.

Course Outcome: Total 60 hours

1. Develop a sales organization and exihibit the functions of sales organization.

2. Able to demonstrate selling skills.

3. Able to manage a sales force and team.

4. Demonstrate the use of current technology trends and methods of selling..

5. Use the knowledge on fixing sales quota, prepare budgets and forecast sales. .

6. Prepare sales reports, compare and bring niche marketing strategies. .

TEXT BOOK 1. R L Varsheny, S L Gupta-Marketing management (Text & Cases), Sultan Chand & sons, New Delhi- 2009

2. Ruston. S. Davar, Sohrab. R. Davar, Nulsi.R. Davar, Salesmanship and publicity -. 16 th edition, Vikas

Publishing, 2015

REFRENCE BOOKS

1. C.B Mamoria,R, K Suri, and Sathish Memoria – Marketing Management 2006

2. Selling & Sales Management, Jabber & Lancaster, Pearson Education- 2015.

3. M.S. .Ramasamy, Marketing Salesmanship and advertising.

Application Exercises

Syllabus Application

Unit- I Introductory case of the subject : a simple case covering all aspects of sales management

Unit- II Role Play of an effective sales talk. Help the students by arranging an expert talk on sales

negotiation skills.

Unit-III Exhibit selling by conduct of a Market Day. Share the experiences of being a sales person.

Unit-IV Create a Sales Budget, Sales analysis (territory, product and customer) and forecast.

Unit-V Closing case of the subject. / visit a retail outlet/ Retail Mall

Prof.M.Karthika

Prepared by

Course coordinator

Approved by

BOS- Chairperson

17BM403 BANKING THEORY, LAW &PRACTICE

BBA only

Objective

To create awareness about banking practices from the Indian perspective.

The important objective is to make the students to understand the law of banking system, loans and

advances and E -banking systems

Semester IV

Credit 4

Paper

Type

Allied- IV/

BBA

Max.

Marks

CIA:30 +

CE :70

UNIT I: Banking system 11 Banking system in India-An outline of the banking structure in India viz RBI-SBI-Commercial Banks- Functions-

Changing role of Commercial Banks-Co-Operative banks.

UNIT II: People & Banking 11

Contract between banker and customer –Banking Ombudsman - Relationship between banker and customer – Rights

and obligations – Opening of a new account – Savings – Current and fixed deposits – Recurring deposits - Pass book

– Types of customers-Minors – Married women – Trustees, executors and administrators – Joint account – Attorney

– Partnership – Joint stock companies - Eminent monetary schemes offered by banks.

UNIT III: Bankers & Responsibilities 11

Cheques - Definition – Legal elements – Features – Crossing – Endorsements - Payment and collection of cheques

- Payment in due course – Precautions to be taken by the paying banker – Protection given – Collecting banker as

agent – Holder for value – Negligence – Conversion – Protection given to collecting banker – Duties of collecting

banker

UNIT IV: Financial Services& Banking 11

Loans and advances-Forms of loans – Principles of lending – Secured and unsecured loan Secured advances – Pledge

– Hypothecation – Mortgage – Rights and duties of mortgager- Type of Securities- Goods – Documents of title to

goods – Securities of joint stock companies. Insurance policies – Real Estate – Book Debts.

UNIT V: Recent Trends in banking 11

Electronic Banking Services – Benefits – Risk management for E-Banking- Internet banking – Major issues – Indian

scenario – Electronic money – Categories –Mode of issue and implications – Mobile banking – Features – Security

issues – Telephone banking – Features – Facilities Electronic Funds Transfer (EFT) system – Electronic Clearing

service (ECS) – Electronic payment system –Process - Payment methods - ATM – Credit cards – Debit cards –

Smart cards – Features -Types-Chip cards -Recent Trends in Banking Services.

COURSE OUTCOME

After successful completion of the Programme, the students will be able to :

1. Gain knowledge about banking system in India

2. Highlight different financial products in a bank

3. Apply knowledge on various banking instruments & services

4. Enumerate recent trends and technological support services to customers

TEXT BOOK:

P.N. Varshne, Banking Law& Practice, Sultan Chand & Sons, 25th Thoroughly Rev. & Enlarged Edn. 2017

REFERENCE 1. Banking law and practice by Mishra Sukhvinder.2014

2. Banking theory and practice –K.C.Shekhar lekshmey shekhar -2013

3. S N Maheswari& S K Maheswari, Banking Law & Practice,13th edition, kalyani publication, 2014

4.Dr. P K Srivatsava, Banking Law & Practice, Himalaya Publications, 12th edition, 2013

Application Exercises

Syllabus Application

Unit- I Encourage Students to submit Assignment on Banking system in India

Unit- II Discuss the role of banking during demonetization

Make students to visit banks and share the experiences.

Unit-III Explain with different bank documents.

Unit-IV Arrange for a guest lecture to understand about the various financial services offered by

Bank.

Unit-V Closing case of the subject. / conduct a survey in a rural area to know the financial inclusion/

make a campaign to create awareness on digital Banking

Prof. Rekha.R

Prepared by

Course coordinator Approved by

BOS- Chairperson

SEMESTER – IV

17BM 404 –Advanced Excel & Tally

Practical

Objective:

1. This course helps students to work with well-known accounting software i.e.

Tally ERP.

2. Student will learn to create company, enter accounting voucher entries including advance voucher entries, etc. in

Tally ERP software

Advance excel

1. Embed and Edit an Excel chart into a Word document

2. Link an Excel worksheet to a Word document

3. Select a Main document and data source for a merge

4. Export Access query results to Excel

5. Create a customer feedback using google forms.

Programme List

1. Company creation, creation of ledgers and vouchers

2. Preparation of Trial

3. Preparation of Final accounts without adjustments.

4. Preparation of Final accounts with Adjustments.

5. Stock Valuation – Creation of stock category, stock group and stock item.

6. Ratio analysis and its interpretation.

7. Funds Flow analysis

8. Cash Flow analysis Cost Center.

9. Budgets.

10. Preparation of reports – Inventory report

Course outcome:

1. After successfully qualifying practical examination, students will be able to work with well-

known accounting software i.e. Tally ERP.9

2. Student will do by their own create company, enter accounting voucher entries including

advance voucher entries, etc. in Tally ERP.9 software.

3. Students do possess required skill and can also be employed as Tally data entry operator.

4. Demonstrate about Microsoft excel and google forms.

TEXT BOOK 1. TALLY – Accounting software – S.Palanivel, Margham Publications 2007

2. Excel in MS Excel – NavenKumar Namachivayam,Notion Press 2014.

Semester IV

Credit 3

Course type Skill based

/BBA

CIA

CSE

Max. Marks

30

70

100

REFERENCE BOOKS 1. Financial accounting on computers using Tally – Namrata Agarwal Dream tech , press India pvt ltd ,

1999.

2. Using Tally Sathyapal- Khanna Publishers, 1998

3. Accounting With Tally – Nandhani - Bpb Publishers, 1999

4. Tally More Simple and More Flexible – Nellai Kannan. - General 2004

Approved byBOS- Chairperson

Prepared by

Course coordinator

17CBM10MARKETING MANAGEMENT

Common to BBA & BBA CA

OBJECTIVE –

To study and critically analyse the basic concepts in marketing to cater

the needs of marketing industries.

To have an insight into the importance and role of marketing in

business world and to have an understanding of the characteristics of marketing mix and the various

marketing decisions

Semester IV

Credit 4

Paper

Type

CORE

/common

Max.

Marks

CIA:30 +

CE :70

UNIT I Introduction to Marketing 12

Meaning and Nature of Marketing - Market – Objectives and Characteristics- Marketing Functions- Factors

influencing Marketing functions- Marketing Management- Role of Marketing in Economic Development-

Analyzing Consumer Markets- Consumer Behavior- process, Factors influencing Buyer Behavior. Marketing Mix

Strategies

UNIT II Product & Pricing 12

Bases- Effective Segmentation criteria- Marketing Segmentation Strategy. Product: Definition, Characteristics and

Product Policy- Product Classification-Product Positioning-Product Life Cycle and its implications- New Product

Development & testing. Pricing: Pricing Objectives- Factors affecting Pricing Decisions- Pricing Methods

UNIT III Branding and Packaging & Promotion 12

Brand Identity- Brand Image-Brand Equity- Types of Brand-Objectives and Functions of Packaging- Advantages -

Purpose of Labeling.

Promotion Mix - Importance of Promotion A brief overview of: Advertising –advertising research – Managing

Advertising-Publicity – Public Relations – Personal Selling – Direct selling and Sales promotion- usage of media

UNIT IV Channel of Distribution 12

Channel Objectives-Channel Functions- Types of Channel-Channel Selection- Factors affecting Selections of

Marketing Channel- Marketing Research- Objectives and Elements of Marketing Research- Importance and

Limitations of Marketing Research.

UNIT V Digital Marketing 12

Concepts- Scope- Benefits - Social media Marketing & online marketing. Recent trends in digital marketing.

Effects of digital marketing in business- Integrated Marketing Communication- Mass marketing. Services

marketing – types-strategies.

Course outcome Total 60 hours 1. Identify core concepts of marketing and the role of marketing in business and society.

2. Ability to develop marketing strategies based on product, price, place and promotion objectives.

3. Ability to communicate the unique marketing mixes and selling propositions for specific product

offerings.

4. Appreciation for the global nature of marketing and appropriate measures to operate effectively in

international settings

5. Ability to formulate marketing strategies that incorporate psychological and sociological factors which

influence consumers.

TEXT BOOKS: 1.Sherlaker, Marketing Management , HPH, 13TH Edition,2006

2. Philip Kotler and Kevin Lane Keller A Framework for Marketing Management sixth edition, Pearson

Education, New Delhi. 2016

REFERENCE BOOKS: 1. Dr. C. B. Gupta & Dr. N. Rajan Nair Marketing Management - S.Chand and sons, 2012

2. C.B.Mamoria, R.K.Suri and Satish mamoria, Kitabmahal Marketing Management – 5th Edition,

2003

3. Dr.R.L.Varshney and Dr.S.L.Gupta Marketing Management-S.Chand sons

4. Ramasamy and S. Namakumari Marketing Management Mc Million Ltd., 2006

5. C.N.Sontaki Marketing Management Kalyani Publishers 2006

Application Exercises

Syllabus Application

Unit- I A rural market visit – how pricing is done.

Arrange student Interaction with Corporate level marketing Manager

Unit- II Discuss methods of marketing- online, network, Direct (Expert talks can be arranged)

Unit-III Conduct a Market Day- Experience selling and write a report / prepare posters and videos

Unit-IV Discuss cases of Swiggy, Zomato, Food Panda, Uber Eat- food supplying network companies-

Find the differences in strategies / report it.

Unit-V Arrange for guest lecture on Digital Marketing

Prepared by

Course coordinator

Approved by

BOS- Chairperson

SEMESTER- IV

17CBM11 RESEARCH METHODS FOR MANAGEMENT

OBJECTIVE

The course will help the Students to identify the overall process of

designing a research study from its inception to its report.

to identify a research problem stated in a study and solving the business

research problem through statistical tools

Semester IV

Credit 4

Paper

Type

Elective – I/

COMMON

Max.

Marks

CIA:30 +

CE :70

UNIT I- Introduction to Research 12 Meaning of research; Types of research-; The process of research; Research applications in social and business

sciences; Features of a Good research study. Research Problem and Formulation of Research Defining the

Research problem; Problem identification process; Components of the research problem; Ethics in research

Unit II - Research Design 12 Meaning of Research Designs; Nature and Classification-types- Research process design- Attitude Measurement

and Scaling: Introduction, 4 scales of data measurement & Basic Scaling techniques(Likert scaling). Concepts in

Testing of Hypothesis –formulation - Steps in testing of hypothesis-Types of Errors

Unit III- Primary and Secondary Data: 12 Classification of Data; Primary and Secondary Data: Types- Uses, Advantages, Disadvantages, sources;.

Questionnaire Design. Sampling: Sampling concepts; Sampling Design - Probability and Non Probability

Sampling design; Determination of Sample size, Determination of sample size for estimating the population

proportion.

Unit IV- Data analysis –Tests of Significance : (simple Problems only) 12

Commonly used simple Tests & their applications –steps- Chi-square Analysis: Chi square test for the Goodness

of Fit; Chi square test for the independence of variables; Analysis of Variance: ANOVA. Student t test, Z test,

one way Anova, (Simple problems only)

Unit V–Analysis &Data Processing: 12

Data Editing, tabulation and coding- Field Editing, Centralized in house editing; Coding-Classification and

Tabulation of Data. Usage of software in analysis of data

Research Report Writing: Types of research reports; Report writing: Structure of the research report-

Preliminary section, Main report, Interpretations of Results and Suggested Recommendations; Report writing:

Formulation rules for writing the report: Guidelines for presenting tabular data, Guidelines for visual

Representations.

Total Hours -60

(THEORY-80% AND PROBLEMS 20%)

Course outcome By the end of this course, the student will be able to

1. Assess critically about the research in various fields and learn research ethics

2. Able to Select samples and exploring research techniques

3. Able to Collect primary data through various techniques viz., observation, interviews and questionnaires

4. Data interpretation such as the use of basic descriptive statistics as well as relationships within data sets

and tests of significance.

5. Apply Data presentation techniques and know the research report writing methods.

Text Book

1. Dr. T.N. Srivastava and Mrs. Shailaja Rego, Business Research methods By– Tata Mcgraw Hill. Co

Chennai – Email :mark_pani@mcgraw.hill. com 2) 2012

2. C R Kothari, Research Methodology, Methods & Techniques, New Age International (p)Limited,

Publishers, 2006

Application : Designing of a questionnaire and conduct a market study

References :

1. Dr. R Prabhu, Dr. T Raju, Dr. Krishnapriya, Research Methods for Social Science, , Vijay Nicole

Publications, Chennai 2017

2. Alan Bryman and Emmabell Business Research methods,– Oxford University press. chennai. Email

:v.anand@oup 4th edition 2015.

3. R. PanneerSelvam, Research methodology, By, phi learning India PVT Ltd., New Delhi. Email

:phi@phindia.com (2012)

4. Mathukutty M. Monippally and Badrinarayanan Shankar Pawar, Academic writing, A guide for

management students and Researchers, www.sagepublications.com

5. Donald H. Mcburney and Theresa, Research methods Indian Edition By– Cengage learning. Email :

sriram.b@cengage.com 13th edition, 2013

Application Exercises

Syllabus Application

Unit- I Finding Research problem formulation – collect various business research problems using

newspapers, television news and report.

Unit- II Teach the meaning of review of literature

Unit-III Help the students in designing a simple questionnaire and administer .

Unit-IV Teach beyond syllabus - correlation and regression problems and test their understanding

Unit-V Give old projects and make the students write a review on project presentation.

Record it and evaluate.

Prepared by

Course coordinator

Approved by

BOS- Chairperson

SEMESTER – IV

17CBMIT01 INDUSTRY REVIEW PROJECT

FIELD WORK

OBJECTIVE:

To study the latest/ recent developments and happenings pertaining to

the functions of an industry.

PREREQUISITES 1. Institutional training: The students are expected to visit manufacturing units / organizations of good

manufacturing practices and work culture/ export oriented industries/ shipping companies/ trading companies /

retail outlets and prepare an observational report based on their visit.

2. to study and observe Recent trends in Commerce and Management functions of an Industry for a period of

15 days or more.

Evaluation/ Assessment Pattern

Internal assessment and Viva Voce for both BBA & BBA CA with 2 credit is offered.

Report and VIVA Voce will be conducted at the end of the semester

The report should contain about the process/ functions and practices followed by the selected Industry.

Observational study method is followed.

Detailed guidelines are given in the syllabus.

Evaluation for Industry Review Project (Sem IV) Common to BBA & BBA

CA

Semester IV

Credit 2

Paper

Type

Field work

Max.

Marks

CIA:15

CE : 35

Analysis of Parameters for Industry Analysis

I. Managerial Characteristics

1. Name of the enterprise &Year of Establishment

2. No. of. Employees and brief profile of employees

3. Profile of CEO/CMD

4. Board of Directors/Management Profile.

5. Form of Organization

6. Field of business

7. Turnover & investment

8. Type of business

II. Company Characteristics

1. Organizational Chart

2. Major Competitors 3. Product manufactured and product characteristics

4. Diversification 5. Annual Growth rate last 5 years

6. No of Subsidiaries (If applicable) – optional 7. Place of the company ( urban/ semi urban/ rural - advantages ) 8. Headquarters, Branches & offices

9. Market Share [during last three years] 10. Total Sales Turn Over including foreign sales 11. No. of awards (optional) 12. Quality certificates and its advantages 13. Competitiveness ( refer company website)

III. Industry Analysis (Usage of Strategic Models) 1. SWOT Analysis of the Industry

2. Michael Porter’s 5 forces model.

Evaluation

Project Report – 15 marks (Internal) All three parameters carries 5 marks each.

Viva-voce examination – 35 marks (external Viva) Total Maximum Marks - 50

Outcome of the field activity: 1. Observe and find out the functional areas of business.

2. Get a real time experience of a business firm and interactions with the managers and employees.

3. Onsite training will expose their mind for a start up business in future

Suggested Readings; 1) Daily newspapers like Business Standard, Business Line, Economic Times, Financial Express etc.

2) Periodicals like Outlook Money, Outlook Business, Business World, HRM Review, Focus WTO etc.

Approved by BOS- Chair person

PERSONALITY, APTITUDE AND CAREER ENHANCEMENT (PACE – IV)

Subject Code: 17CPE04

Common to all the UG streams admitted from AY 2016-17

AIM:

To equip students in order to recap concepts learnt in PACE 3 and

introduce more Quants, Verbal and Reasoning concepts to the

students.To introduce concepts on Critical Reasoning and to get

extensive exercises on Group Discussion, by inculcating all the sub-

skills that are required to participate effectively in the Placement

Process.Introduce higher level concepts on Resume Writing and

make the students finalise their Resumes.To reiterate the importance of Impression Management in

Recruitment Process.

Course Objectives

To equip students,

To recap concepts learnt in PACE 3 and introduce more Quants, Verbal and Reasoning concepts to the

students.

To introduce concepts on Critical Reasoning.

To give extensive exercises on Group Discussion, by inculcating all the sub-skills that are required to

participate effectively in the Placement Process.

To introduce higher level concepts on Resume Writing and make the students finalise their Resumes.

To reiterate the importance of Impression Management in Recruitment Process and introduce Higher

Level Interview Questions.

Semester IV

Credit 2

Paper Type Skill based

Max. Marks

Online test : 50

+

Viva-Voce : 50

= 100

Unit - 1: Quantitative Ability – II

Time Speed Distance – Problem on Trains, Boats and stream, races. Time and Work – Pipes and cistern.

Permutation and Combination – Probability – Ratio Proportion, Problem on ages. Mixtures and Solutions

Alligations

Unit - 2: Reasoning Ability – II

Venn Diagram- set language properties. – Syllogism – Data Sufficiency- Applications of quantitative ability

concepts. Clocks and Calendars.

Unit-3: Verbal Ability – II

Exercises on Vocabulary, Grammar and Reading Comprehension – Identifying Style & Tone of a Paragraph –

Sentence Improvisation. Critical Reasoning – Statement/Argument – Premises, Inference, Conclusion,

Strengthening & Weakening of arguments

Unit 4: Group Discussion Skills

Creative Thinking – Problem Solving – Dealing with criticism – Leadership skills – Team Playing skills –

Presentation skills – Spontaneity – Empathy – Perseverance – Decision Making

Unit – 5: Interview Skills

Resume Writing Techniques – Types of Resume – Understanding Key Words – JD Mapping. Interview Techniques

– Reiteration of SWOT and Goal Setting – Level 3 Interview Questions – Importance of Grooming and Non-verbal

Communication

Instruction Hours per Week: 40

Course Outcomes

On the successful completion of PACE 4, the students would be able to

Solve questions on Quants, Verbal and Reasoning Ability on concepts that are pre-requisites in the current

Placement Scenario

Solve questions on Critical Reasoning

Participate effectively in Group Discussions without any inhibitions

Finalise their Resumes and answer higher level questions in an Interview

References

1. Quantitative Aptitude for Competitive Exams by R. S. Agarwal

2. Quantum CAT by SarveshVerma

3. A Modern Approach to Logical Reasoning by R. S. Agarwal

4. Verbal Ability and Reading Comprehension by Arunsharma

5. Word Power Made Easy by Norman Lewis

6. High School English Grammar by Wren and Martin

7. English Conversation Practice by Grant Taylor

8. Group Discussion and Interviews by AnandGanguly

9. Art of Social Media by Guy Kawasaki

Verified by Approved by

Course Coordinator Chairman - BOS