Sri Lanka Matrimonial Advertisements

17

description

A research presentation on Caste, class, language & region in matrimonial advertisements in Sri Lanka.University of PeradeniyaLecturer-Dr.Arjuna Parakrama Uploaded by Chanaka Palliyaguru

Transcript of Sri Lanka Matrimonial Advertisements

Page 1: Sri Lanka Matrimonial Advertisements
Page 2: Sri Lanka Matrimonial Advertisements

Objectives Methodology Introduction Origin Caste Occupations Target Group Conclusion

Page 3: Sri Lanka Matrimonial Advertisements

Identify the changing patterns of mate selection.

Analyze the factors influencing marriage. Relevance of caste and class in marriage. Recognize the social and economic

changes visible in marriage advertisements.

Page 4: Sri Lanka Matrimonial Advertisements

Matrimonial advertisements in newspapers – major source of arranged marriages.

It replaced the role of Matchmaker (magul kapuwa).

Portrays the changing patterns of marriage in Sri Lanka.

Page 5: Sri Lanka Matrimonial Advertisements

Study consisted of Archival research Analyzed advertisements over a period

of 20 years from 1989 - 2009 Amount of advertisements – 500 Questionnaires Analyzed data collected from 6

Interviewees. Newspapers

Silumina April - 1989 & 2009 Sunday Observer April - 1989 & 2009

Page 6: Sri Lanka Matrimonial Advertisements

1st Marriage advertisement appeared on 1910 October - Dinamina.

Sinhala Balaya published marriage ads on large scale in 1945.

Page 7: Sri Lanka Matrimonial Advertisements
Page 8: Sri Lanka Matrimonial Advertisements

Advertisers by Caste – 1989

Page 9: Sri Lanka Matrimonial Advertisements

Advertisers by Caste – 2009

Page 10: Sri Lanka Matrimonial Advertisements

Interview 1› There are 2 castes which are the

lowest, other than that any caste is alright

Interview 2 › I definitely Consider the Caste

Interview 3› I married someone from the same caste,

so it wasn’t a problem Interview 4

› I considered the caste because it’s a part of our society. We’ll be rejected if we go against it.

Page 11: Sri Lanka Matrimonial Advertisements
Page 12: Sri Lanka Matrimonial Advertisements
Page 13: Sri Lanka Matrimonial Advertisements
Page 14: Sri Lanka Matrimonial Advertisements
Page 15: Sri Lanka Matrimonial Advertisements
Page 16: Sri Lanka Matrimonial Advertisements

Despite the vast development of the society people still stick to the traditional characteristics associated with marriage.

The number of advertisements have increased.

Advertisements above 40 – constraints are very low.

Bridegrooms : Brides = 2 : 1

Page 17: Sri Lanka Matrimonial Advertisements

National Library Services Board. Sri Lanka Archives ANCL- Lake House Library Marriage in Sri Lanka – Bruce Caldwell Under the Bo Tree – Nur Yalman