Sri Lanka Matrimonial Advertisements
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Transcript of Sri Lanka Matrimonial Advertisements
Objectives Methodology Introduction Origin Caste Occupations Target Group Conclusion
Identify the changing patterns of mate selection.
Analyze the factors influencing marriage. Relevance of caste and class in marriage. Recognize the social and economic
changes visible in marriage advertisements.
Matrimonial advertisements in newspapers – major source of arranged marriages.
It replaced the role of Matchmaker (magul kapuwa).
Portrays the changing patterns of marriage in Sri Lanka.
Study consisted of Archival research Analyzed advertisements over a period
of 20 years from 1989 - 2009 Amount of advertisements – 500 Questionnaires Analyzed data collected from 6
Interviewees. Newspapers
Silumina April - 1989 & 2009 Sunday Observer April - 1989 & 2009
1st Marriage advertisement appeared on 1910 October - Dinamina.
Sinhala Balaya published marriage ads on large scale in 1945.
Advertisers by Caste – 1989
Advertisers by Caste – 2009
Interview 1› There are 2 castes which are the
lowest, other than that any caste is alright
Interview 2 › I definitely Consider the Caste
Interview 3› I married someone from the same caste,
so it wasn’t a problem Interview 4
› I considered the caste because it’s a part of our society. We’ll be rejected if we go against it.
Despite the vast development of the society people still stick to the traditional characteristics associated with marriage.
The number of advertisements have increased.
Advertisements above 40 – constraints are very low.
Bridegrooms : Brides = 2 : 1
National Library Services Board. Sri Lanka Archives ANCL- Lake House Library Marriage in Sri Lanka – Bruce Caldwell Under the Bo Tree – Nur Yalman