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Hot Topics in Web Experience Management 2012!Edinburgh, 23rd February 2012

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Today

>  Introduction to Squiz!>  What is Web Experience Management?!>  2012 WEM Hot Topics!>  Live Demo – CMS & Analytics!>  Q & A!>  Lunch & Networking!

Stuart Hurst – Regional Manager"

Guy Outram – Consultant"

Alister Cattell – Pre Sales Manager"

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Who are Squiz:

>  Founded in 1998!

>  Global presence – 9 offices, 240+ staff!

>  Our Business: Web Experience Management!

>  Gartner rated – 2011 WCMS Magic Quadrant!

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Web Experience Management?

>  Web?!-  aka the internet!

>  Experience?!-  An event or occurrence that leaves an impression

on someone!>  Management?!

-  The process of dealing with or controlling things or people!

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Web Experience Management!

>  Engaging with people online by providing the best possible experience.!

>  Delivering your business objectives through the online channel!

>  Not just a website! WEM is about understanding your users and delivering the best online experience possible!

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The Hot Topics for 2012

>  So, if youʼre looking to improve the experiences you provide online... You need to care about:!

-  Mobile !-  Context Aware Content Targeting!-  Social Media!-  Online Channel Optimisation!-  Cloud!

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#1 - Mobile: Why it Matters

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Mobile is booming: What does this mean?

>  Design for Usability!

>  Accessing from a range of devices!

>  We want them to have the best possible experience!

>  Perform the action they want, or you would like them to do.!

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Mobile: Responsive Design

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#2 – Context Aware Content Targeting

>  Contextual content = relevant content!>  Content presented to the user in a timely

way, to help them complete their tasks!>  ʻContextʼ could mean:!

-  Location!-  Language!-  Device!-  New or returning visitor!-  Existing customer!-  Google keyword search!-  Referring site!-  Previous behaviour / purchases!-  Browsing path!

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Context Awareness reduce clutter

>  Successful WEM isnʼt about pretty pictures – its about simplicity. !

>  If you search for something, you expect relevant results. !

>  Failure to account for the context of the user is a missed opportunity to help meet your goals !

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#3 - Social Media

>  Social networking has become the worldʼs most popular online activity!

>  It accounts for 20% of Internet time and social networking sites now reach 82% of the worldʼs online population (Comscore)!

>  There are now more Facebook users than Buddhists (Rune Leth Andersen)!

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Social Media: So?

>  You need a strategy.!>  Strategy tied to your business

goals:!-  Increase brand or product awareness to

target markets.!-  Become known as an industry leader or

expert in their field.!-  Drive traffic to the company website.!-  Listen and learn what their customers are

saying about them and their competitors.!-  Recruitment of staff via channels such as

Linkedin.!-  To provide a customer service channel!-  To sell more product and increase sales

enquiries.!

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Social Media

>  Social media is a key tool in your marketing mix, and more money from marketing budgets will be spent on Social Media in 2012.!

>  BUT. You need the web presence to drive traffic to from your social activity. !

-  What will people do when they click through?!

-  Can you deliver the promise?!-  Is you site mobile ready (many social

networks have over 50% of traffic from mobile users)!

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#4 – Online Channel Optimisation

> Optimisation is the loop of constant improvement.!> It is the understanding of site behaviour and using this to increase your success.!> Without this, you are only doing half the job! !> Everyone has analytics. But not enough people use analytics

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Online Channel Optimisation

Data   Analysis   Educated  Ac0on  

More  Effec0ve  Website  

Be9er  Business  Outcomes  

Squiz Tests

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Reporting to key stakeholders is important

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#5 – Cloud

>  The Cloud is the next generation of deploying your WEM platform.!

>  Removes the barriers to entry of high costs!

>  Easily start improving your web presence, without barriers to entry!

>  Scales as you need it to…!

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Cloud delivery

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Squiz Private Cloud

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The Hot Topics for 2012

>  When planning your online strategy…!-  You must plan for Mobile !-  Understand the contexts your users will be

interacting with you from!-  Have Social Media in the mix, but ensure your

website is fit for purpose!-  Optimise, Optimise, Optimise!-  Understand how deploying on the Cloud removes

yesterdays technology concerns!

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Live Demo!