Squeezing the evil out of the music industry
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Transcript of Squeezing the evil out of the music industry
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Squeezing the Evilout of the music industry
John Buckman <[email protected]>http://slideshare.net/johnbuckman
http://creativecommons.org/licenses/by-sa/3.0/
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Squeezing the Evilout of the music industry
John Buckman <[email protected]>http://slideshare.net/johnbuckman
http://creativecommons.org/licenses/by-sa/3.0/
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Personal
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My Journey
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From Open Source
Geek
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int Ns_ModuleInit(char *hServer, char *hModule) { nsdbContext *context = ns_malloc(sizeof(nsdbContext)); Ns_RegisterShutdown(nsbdShutdown, context); if (hServer) { context->server = ns_malloc(strlen(hServer)+1); strcpy(context->server, hServer); } else { context->server = NULL; } if (hModule) { context->module = ns_malloc(strlen(hModule)+1); strcpy(context->module, hModule); } else { context->module = NULL; } Tcl_InitHashTable(&table_handles, TCL_STRING_KEYS); dbenv_start(home);
Ns_MutexInit(&mutexBDPut); Ns_MutexInit(&mutexBDSync);
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ToOpen Culture
Nerd
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from Legally
Ignorant
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1993(I was 24 years old):
Desktop Internet Reference
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License:
The Desktop Internet Reference is in the public domainand may not be sold...
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That makes no (legal) sense.
but it was a “CC by-nc-sa” concept
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to Stallman
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http://www.samag.com/documents/s=1148/sam0107a/0107a.htm
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to Lessig
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to Blissful
Enlightenment
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AmarokRhythmboxSongbird
Squeezebox
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Bang & OlufsenRenault
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Blair Witch Project
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Ubuntu &
Canonical
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It’s all good
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from Introvertedby nature
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A film:
“Defending Your Life”
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Toastmasters
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toExtrovertedby choice
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A bit moreActivist
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Wanting to sleep better at night
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Lyris
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Majordomo
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Mailman
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Unhappy
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Sold out
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But, there was a problem.
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Our business model sucked.
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BIG music license fees are an old-boy network
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Our download advantages:
* no drm* high audio quality* musicians get paid
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Yawn.
iTunes does that all now.
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Cory Doctorow says:
DRM is not a feature
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I say:
The lack of DRM is also not a feature.
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Our consumer model is outdated.
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In 1970:
Shopping for music is fun!
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In 2000:
Shopping online for music is fun!
(just like in a physical store)
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In 2008:
Shopping for music online is boring
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Find a teenage girl
Look at her iPod
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You will find:
CollectionsMusic from my friend Amy
That cute DJChill out
I wanna feel good! music
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Our analysis:
being a music librarian is no fun
- picking music is tedious- backing up, moving music is work
- “I just want to listen!”
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Our analysis:
People want access, they want curated collections,
they want simplicity.
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Our new business model
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Help us stop selling you music
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Tell us how much you want to pay each month
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We give you complete access to our music, in every way you can
imagine
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streaming from workdownloads
3g iPhone appweb player
multihour podcastsCreative Commons legalized sharing
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completely changes the seller/buyer dynamic
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“customers” become
“members” and “supporters” and
“connectors”
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and all I need to worry about is keeping them happy.
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Forget B2C!
What about B2B?
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US music business is$18 billion annually
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$12 billion of that is licensing
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Yes, 2/3rds.
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Record labels are scared, slow, stupid.
And they’re downsizing.
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And many companies are out-competing them with licensing.
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Our niche:
rights you can’t get elsewhere
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Renault Megane
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From the producers of The Blair Witch Project
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To summarize
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Music licensing is an ok business
slow to build, focus on untapped niches
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Download sales are dying
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For now:
Memberships, all-you-can-eat,no restrictions,
works.
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Magnatune won’t take over the world
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but it can make a contribution
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and it’s a nice way to spend a decade of my life
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Home bookshelves around the world
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Their books available to you
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for free
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and nothing publishers can do about it
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BookMoochmakes money with:
- margin on Amazon sales
($40,000 in monthly Amazon book sales)
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Twenty companies
The largest:
BookCrossingPaperbackSwap
BookMooch
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Estimate:
Two million people have tried book swapping
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At least
50,000 books are swapped
each day
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Google loves us
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BookMooch - total number of swaps
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BookMooch - total number of swaps
1 year ago: 300,000 - now at 1.1 million
300,000 in 1st year
800,000 in 2nd year
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Book swapping web siteswill be the first global, free
repository of most historical human knowledge
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John Buckman <[email protected]>
http://slideshare.net/johnbuckman
Whatcha think?
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