SQL Server Data Mining for SQL Server Professionals
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Transcript of SQL Server Data Mining for SQL Server Professionals
DATA MINING FOR SQL SERVER PROFESSIONALSMark Tabladillo Ph.D.
http://marktab.net
@marktabnet
December 6, 2010
©2010 MARK TABLADILLO
INTRODUCTION
Phrase Goal Intelligent Design
Data Mining Inform actionabledecisions
• Prepare the data• Experiment with
multiple algorithms• Apply cultural values
to make a decision
Machine Learning Determine best performing algorithm
• Survey known algorithms
• Propose a new variation or approach
• Test results
©2010 MARK TABLADILLO
OUTLINE
What is Contoso Retail?
What are the fundamentals?Demo for SQL Server Professionals
What is my next step?
©2010 MARK TABLADILLO
WHAT IS CONTOSO RETAIL?
Demonstration dataset for SQL Server Database Engine and Analysis Services
http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-4a85-b611-b7df7dc909fc
©2010 MARK TABLADILLO
WHAT ARE THE FUNDAMENTALS?
‘Readin (reading)
‘Riting (writing)
‘Rithmetic (arithmetic)
©2010 MARK TABLADILLO
SERVER PHYSICAL ARCHITECTURE
http://msdn.microsoft.com/en-us/library/ms174776.aspx
©2010 MARK TABLADILLO
SERVER LOGICAL ARCHITECTURE
http://msdn.microsoft.com/en-us/library/ms174587.aspx
©2010 MARK TABLADILLO
HOW DO YOU COMMUNICATE SERVER DESIGN?
A. Physical Architecture
B. Logical Architecture
C. Both
D. It Depends
E. Other
©2010 MARK TABLADILLO
LOCAL ANALYSIS SERVICES CUBES
http://msdn.microsoft.com/en-us/library/bb522640.aspx
©2010 MARK TABLADILLO
DATA MINING STRUCTURES
http://msdn.microsoft.com/en-us/library/cc645741.aspx
http://msdn.microsoft.com/en-us/library/ms174757.aspx
©2010 MARK TABLADILLO
DATA MINING MODELS
http://msdn.microsoft.com/en-us/library/cc645779.aspx
©2010 MARK TABLADILLO
XMLA
http://msdn.microsoft.com/en-us/library/ms174518.aspx
©2010 MARK TABLADILLO
WHAT IS MY NEXT STEP?
SQL Server 2008 Enterprise (includes database engine, Analysis Services, SSMS and BIDS)
http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
Microsoft Office 2010 Professionalhttp://office.microsoft.com/en-us/try
Powershell 2.0http://support.microsoft.com/kb/968929
Data Mining Portal and Bloghttp://www.marktab.net
©2010 MARK TABLADILLO
CONCLUSION
Contoso Retail provides a rich sample dataset for Microsoft technologies
SQL Server Data Professionals can access data mining through several interfaces:
(Visual Studio Next Version)
SQL Server Management Studio (SSMS)
Business Intelligence Development Studio (BIDS) including Integration Services
PowerShell 2.0
Excel 2007 or higher with Data Mining Add-In
©2010 MARK TABLADILLO