SQL Saturday 86 -- Enterprise Data Mining with SQL Server
-
Upload
mark-tabladillo -
Category
Business
-
view
553 -
download
0
Transcript of SQL Saturday 86 -- Enterprise Data Mining with SQL Server
![Page 1: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/1.jpg)
ENTERPRISE DATA MINING WITH SQL SERVER
Mark Tabladillo Ph.D.Microsoft MVPMarkTab Consulting http://marktab.com
SQL Saturday 86 – TampaNovember 5, 2011
![Page 2: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/2.jpg)
![Page 3: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/3.jpg)
About Mark Tabladillo• 20 Years in Atlanta, Georgia• Consulting since 1998; Incorporated 2003
• Part-Time Faculty at University of Phoenix
• SAS and Microsoft Expert• Presenter since 1998 at conferences like Microsoft TechEd and SAS Global Forum
• Taught statistics at undergraduate and graduate level• Blog: http://marktab.net @MarkTabNet
3
![Page 4: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/4.jpg)
Enterprise:Leaders of Leaders of Leaders
![Page 5: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/5.jpg)
Enterprise Challenge
![Page 6: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/6.jpg)
Enterprise Challenge
![Page 7: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/7.jpg)
Enterprise Challenge
![Page 8: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/8.jpg)
Enterprise Challenge
![Page 9: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/9.jpg)
“Data Mining”
![Page 10: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/10.jpg)
DefinitionsPhrase Goal
“Data Mining” Inform actionable decisions
“Machine Learning” Determine best performing algorithm
![Page 11: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/11.jpg)
SQL Server 2008 R2:
Physical and Logical
![Page 12: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/12.jpg)
OLAP EnginePhysical Architecture
• http://msdn.microsoft.com/en-us/library/ms174776.aspx
![Page 13: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/13.jpg)
Analysis Services Logical Architecture• http://msdn.microsoft.com/en-us/library/ms174587.aspx
![Page 14: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/14.jpg)
Outline• Contoso Retail and Fundamentals• Enterprise-Level Data Mining Demo for SQL Server• What is my next step?
![Page 15: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/15.jpg)
What is Contoso Retail?• Demonstration dataset for SQL Server Database Engine and Analysis Services
• http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-4a85-b611-b7df7dc909fc
![Page 16: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/16.jpg)
What are the fundamentals?
Reading
Writing
Arithmetic‘Readin’
‘Ritin’
‘Rithmetic
![Page 17: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/17.jpg)
What Enterprise Tools support Data Mining?• SQL Server Management Studio (SSMS)• Business Intelligence Development Studio (BIDS)
• SQL Server Integration Services (SSIS)• PowerShell version 2
![Page 18: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/18.jpg)
What Enterprise Tools support Data Mining?
Data Mining
SSMS SSIS PowerShell
![Page 19: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/19.jpg)
![Page 20: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/20.jpg)
![Page 21: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/21.jpg)
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
![Page 22: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/22.jpg)
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
![Page 23: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/23.jpg)
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
![Page 24: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/24.jpg)
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
![Page 25: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/25.jpg)
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
![Page 26: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/26.jpg)
Documentation• Data Mining Structures
• http://msdn.microsoft.com/en-us/library/cc645741.aspx• http://msdn.microsoft.com/en-us/library/ms174757.aspx
• Data Mining Models• http://msdn.microsoft.com/en-us/library/cc645779.aspx
![Page 27: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/27.jpg)
Contoso Retail:Enterprise Data Mining
Demonstration
![Page 28: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/28.jpg)
What is my next step?• SQL Server 2008 R2 Enterprise (includes database engine, Analysis Services, SSMS and BIDS)• http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
• Microsoft Office 2010 Professional• http://office.microsoft.com/en-us/try
• PowerShell 2.0• http://support.microsoft.com/kb/968929
• Data Mining Portal and Blog• http://www.marktab.net
![Page 29: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/29.jpg)
![Page 30: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/30.jpg)
![Page 31: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/31.jpg)
![Page 32: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/32.jpg)
• Data mining leaders can tackle enterprise data mining challenges with• SQL Server Management Studio• Business Intelligence Development Studio• PowerShell version 2
• Become leaders of leaders of leaders
Conclusion
![Page 33: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/33.jpg)
Where Can I Find More Information?• http://marktab.net Data Mining Resource• http://marktab.net/datamining Data Mining Blog• http://sqlserverdatamining.com SQL Server Data Mining• http://technet.microsoft.com Microsoft’s TechNet
![Page 34: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/34.jpg)
Graphics• Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All
rights reserved. Used with permission.
![Page 35: SQL Saturday 86 -- Enterprise Data Mining with SQL Server](https://reader033.fdocuments.in/reader033/viewer/2022060111/5562d57ad8b42aac778b49a0/html5/thumbnails/35.jpg)
AbstractThis presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.
35