INTRO, CAPABILITIES & PROCESSPREPARED FOR SELECT COMFORT

WHY SPYDER TRAP?

• Partner for strategy and execution of digital and technology projects – we are strictly a digital marketing & technology firm

• Ability to collaborate with other agency partners – traditional ad agencies, branding firms, designers

• Local firm that can fill gaps that internal resources may not be able to provide at times – Content, UX, Digital Design & Development (front-end & back-end)

• Help Select Comfort grow the business and drive measurable KPIs using innovative technology solutions & online/digital marketing campaign strategy

CREATE A DIGITAL PARTNERSHIP WITH SELECT COMFORT

3 Healthcare Experience and Capabilities

THE SPYDER TRAP DIFFERENCE

COMPLIANCE AND DIGITAL CERTIFICATIONS:

For over six years Spyder Trap has partnered with our clients, providing their team the best in digital marketing services, including responsive websites, mobile apps, integrated marketing campaigns, and more. Through our work together, attending and speaking at events across the country, and continually pushing the limits of technology with innovative concepts and builds, we have created a successful reputation as a industry leader in digital marketing.

• HITRUST Certified (HIPAA, NIST, etc.)

• Master Application Service Provider

• Tier One Provider Status

• Government Small Business Certification

• Google Adwords Certified Partner

• Google Analytics Professionals

• Webtrends Certified Professionals

• Microsoft Advertising Accredited

SPYDER TRAP

We are a Digital Marketing and Technology Solutions Firm in Minneapolis

We create solutions for where consumers and technology intersect

• Agile

• Listeners

• Collaborative

• Creative

• Continually Iterate & Refine

THE DIGITAL EXPERTS

OUR CAPABILITIES

Responsive Web Design & Development

Mobile App Design & Development

Social Media Marketing

Search Marketing

Email Marketing

Analytics & Reporting

Content Strategy

User Experience

WAYS TO BEST LEVERAGE US AS A PARTNER• Concept Prototyping & Design/Technical Discovery – work closely with internal creative & IT

resources

• User Experience Design & Solution Building

• Web Design and Development: UX, Responsive & Custom Integrations

• Mobile Design and Development: iPhone, Android, & Tablet

• Custom Back-end Solutions: API Development, Database Integrations, Product Data Feeds

• Online Marketing Campaign Strategy & Management – SEO, PPC, Social Media, Email & Analytics

WORK EXAMPLES – DESIGN & DEVELOPMENT

PAR SYSTEMSRESPONSIVE WEBSITE

PaR Systems continues to generate new leads using this new sales tool. We have seen a spike in phone and tablet use and we continue to monitor their analytics for the benchmarks that we have put in place through our content strategy.

Spyder Trap is ramping up for our phase two of the project which will include enhancing markets through content creation and governance.

Visit PaR Systems website >

EXPECT WITH ME

Spyder Trap is currently leading web design / dev for Expect With Me, a group prenatal care program spearheaded by the UnitedHealth Group Foundation and Yale University. Group prenatal care replaces traditional individual prenatal care by bringing women and healthcare providers together in groups.

This enhances the delivery of info and services, by providing clinical services plus social support with no additional costs. Physical meetings are supplemented by the online tool featuring private social networking, videos, discussions, and additional resources.

Visit Expect With Me website >

RESPONSIVE WEBSITE

CSM LODGING

Spyder Trap worked with CSM Lodging to build a campaign focused responsive website to highlight hotel renovations and properties under construction to further engage with customers throughout the remodel process.

Spyder Trap did all of the UX, creative design and development of the website on a PHP based content management system (Concrete5). The site also is responsive and features parallax scrolling.

Visit Raising Expectations website >

RESPONSIVE WEBSITE

CHAMILIA

As part of Chamilia’s #memorablemom social media campaign for Mother’s Day, Spyder Trap concepted a landing page to offer customers an exclusive product discount on a seasonal Mother’s Day product.

The landing page also aligns with Chamilia’s other KPIs to drive in-store sales through a store locator and social interactions through a share your story hashtag.

Visit #memorablemom design >

RESPONSIVE MICROSITE – DESIGN CONCEPT

MICHAEL FOODS

Spyder Trap has been working with several Michael Foods’ brands to make the product experience more interactive and provide information through digital tools.

This project for the All Whites brand includes an interactive infographic and other digital calculators as part of the design. (Project is currently in development)

Visit All Whites desktop design >

Visit All Whites mobile design >

RESPONSIVE WEBSITE – DESIGNS

TARGET HEALTH

Designed to be compatible and optimized

for various web devices and platforms.

Site contains both public-facing content, as

well as content specific to Target employees

behind a secure log-in area (“my health”).

Main content areas include site overview,

top news and updates, provider locations,

and wellness information and tips.

CONCEPT DESIGNS – NOT LIVE

CARGILL – ON THE ISSUES

X

IOS AND ANDROID APPLICATIONS

Spyder Trap is currently working with Cargill on multiple mobile application and website projects.

In conjunction with Cargill’s internal IT/development team, Spyder Trap designed and developed an internal communications application to disseminate important issues to all Cargill employees internally.

Spyder Trap worked within Cargill’s brand standards to design the application and integrate existing web content into the application through a JSON feed.

OPTUM PAF

Optum reached out to Spyder Trap to find a simpler way to process their Patient Assessment Forms. The result, an iPad application and website that allows providers to easily access current patient data, as well as submit new information. The new platforms were created to provide not just cost and time savings, but to improve preventative and overall care by empowering providers with the latest information about their patient.

IPAD APPLICATION AND WEBSITE

OPTUM NUTRITION TRACKER

Spyder Trap worked with Optum to build an application focused on helping users make better decisions while shopping. In the app, users were first asked to answer health-related questions to set their own goals. Then while shopping or at home, they could scan grocery items to view important dietary information about the product, view healthier alternative options, and assess the overall balance of the items in their cart against the health objectives they set.

ANDROID APPLICATION

UNITED HEALTHCARE

This past year United Healthcare reached out to Spyder Trap to lead the design / development of an application that would be a key component of their booth at the 2013 Consumer Electronics Show.

The application was created utilizing a non-linear format, allowing users to easily navigate and discover any one of a number of products that UHC decided to showcase within the app.

IPAD APPLICATION FOR CES 2013

CHILDREN’S HOSPITALS & CLINICS OF MINNESOTA

Children’s recently contacted Spyder Trap to design and develop an iPad & iPhone application for patients and their families, making access to the latest news and important contact information more intuitive and user-focused. The end result were applications with seamless navigation, allowing users to quickly find a doctor, find locations, utilize hospital maps, and stay up-to-date with hospital and general healthcare updates.

IPAD AND IPHONE APPLICATION

OUR PROCESS

OUR PROCESS

OUR CLIENT PARTNERS UTILIZE US BOTH THROUGHOUT THE ENTIRE PROCESS OR TO HELP FILL GAPS AND PROVIDE RESOURCES AT INDIVIDUAL STEPS ALONG THE WAY.

DISCOVER

• Listen & fully understand goals of business• Stakeholder interviews & assessment of current strategy• Competitive analysis• Content audit• Heuristic and analytical reviews of current digital activities• User perspectives• Fully understand the target audience• Uncover opportunities to interact with the brand or digital property online

STRATEGY

• User personas & use scenarios• Customer journey mapping• Define future digital state, messaging and brand positioning• Feature prioritization, product roadmaps & connections• Develop timelines, resource needs & work streams required for a successful

project• Content strategy• Content recommendations

CREATE & ITERATE

• Creative concepts developed to support overall strategy• Prototypes & testing of ideas• Mood boards & brand style guides – often provided to us by the client• Brand assessment• Results are polished ideas based on detailed understanding of the customers

and designed to make an impact

IMPLEMENT

• Involves a complex array of work streams, tracks & activities• Development – Production Build

• Front-end development (HTML5, Javascript, CSS)• Back-end development (System integrations, PHP & .NET code, API development, CMS)• Work closely with client’s IT & development teams throughout the process

• Provide a platform/framework that can be replicated & scaled for future campaigns• Production – Content Creation• Outreach – Social Media, SEO/PPC, & Email Management

MEASURE

• Key performance indicators and metrics in place• Website, campaign & social monitoring• Reports provided with detailed analysis• Evaluate project, identify opportunities, adjust the product and strategy

accordingly• Evaluate customer relationship management• Evaluate customer data profiles to strengthen connection to the brands

EVOLVE

• Identify strengths & weaknesses• Multivariate analysis & test-and-learn methodologies• Identify new drivers & triggers for conversion• Iterate to lower churn• Enhance SEO performance• Build & strengthen social channels• Improve ROI & show how digital drives business over time

NEXT STEPS

• Continue open communication to identify where Spyder Trap can fill digital needs on a project-by-project basis

• Discovery meetings with brand stakeholders to discuss upcoming projects

• Assist in evaluating current scopes and projects

THANK YOU

JEFF NOLANSR. ACCOUNT EXECUTIVE

JNOLAN@SPYDERTRAP.COMC: 612-508-9117

WWW.SPYDERTRAP.COM