SPRINT BRAND STRATEGY

Mohamed SharifADV 420

PURPOSE• Every brand makes a promise. But in a marketplace in which consumer

confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose.

• To be a successful brand the company needs to know their PURPOSE to the people.

• FIND YOUR PURPOSE!

COMPETITIVE AWARENESS• Take the competition as a challenge to improve your own strategy and create greater value in

your overall brand.• Show the customers why they should choose your company other than the competition.• These four a the main phone companies and they are trying to show their customers why they

are better than the rest SPRINT T- MOBILE AT& T VERIZON

LOYALTY • If your brand already have loyal customers , reward them for the love they

show to your company and make them more satisfy • Give them free gift card or promo codes for 20% off their next purchase.• Is the result of consistently positive emotional experience, physical attribute-

based satisfaction and perceived value of an experience, which includes the product or services. Company needs loyal customers to grow their company.

CONSISTENCY

• Consistency helps you manage perceptions• Consistency conveys your outlook and attitude. • Consistency eliminates issues surrounding brand confusion.• Consistency protects your investment• Consistency builds upon previous successes.

SOCIAL MEDIA OUTLETS • There is a lot of ways to use social media to help your brand and to also hurt your

brand.• Make sure to have different social media accounts like Facebook, Twitter,

Instagram and Snapchat. • Constantly post things daily and post things that are funny but at the same time

deals with your company.• Talk to customers on Twitter, show them you care.

MARKETING

• Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

• Sprint markets their products well by these ways…. 1. Internet marketing2. Blogging 3. Paid online ads4. Commercials5. Street Signs 6. Hire famous people to be their spokesperson

EMPLOYEE PARTICIPATION

• If your brand is professional and organized through Twitter and other social media outlets, then it wouldn't make sense if a customer came in and was connected with a grumpy, lazy, rude employee.

• Employee should always represent the company they are working with.• Customers always want to feel great customer satisfaction to build loyalty.

BUDGET

• Every company needs to budget for Adverting, Payroll, Manufacturing and other needs for the company.

• A budget is a great thing for a company because every company needs to manage their money just incase anything happens.

• Having a budget makes you save a lot of money in the end of the year.

SUMMARY

• Overall Sprint brand strategy is a great one because they been doing the research that made them know what does the customers wants and needs. How to make the final sale and the most important thing is how to build a customer trust and have their loyalty. Sprint knows their strengths and weakness as a overall company they try to improve their weakness, to show the community they improving as a company every year. I learned a lot my doing my research on Sprint in these three month.

Sprint Mission Statement “Sprint's vision to be a world class company, the standard by which others are measured, includes a

commitment to developing a world class supplier base that is reflective of the communities we serve. Over the past decade, Sprint has shown significant gains in purchases from women, minority, veteran,

service-disabled veteran and small businesses. Sprint goal is to improve every day and reach their Sprint mission statement by giving excellent customer service’’