Springleap - bridging brands and fans through creativity
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21-Oct-2014 -
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Transcript of Springleap - bridging brands and fans through creativity
THE PROBLEM:Social media marketing campaigns are expensive and fall flat due to :1. poor creative content, 2. complex bespoke development, 3. poor management tools4. isolated online communities.
THE SOLUTION:A kickass cross-channel communication platform that enables brands to:
• switch on exciting social campaigns to engage their fans in minutes,
•network partner sites into a singular experience to expand reach,
•be underpinned by a premium creative community driving inspirational content for fans to engage around and share,
•Whitelabel to your client’s look and feel.
Creatives love us:
OVER $300,000 rewarded to creatives + massive exposure(one of them paid for his life-saving kidney operation with his winnings!)
Springleap’s current cornerstones
Creative Ideation
Architecture, design, creativity, ideas, video, animation
BridgeConnecting the
Springleap community and tech from day1 into
your platform
Social Marketing
Entire process is involves the brand community via
sharing and voting.
Products & Shops
Generating revenue through fan-based
merchandise
What Brands use Springleap for:
1. Graphic design projects ranging from CI, logos, merchandise to packaging.
2. Sourcing high quality ideas around ads, trailers and teasers
3. Exciting social media marketing campaigns that solve creative briefs and engage brand fans.
4. Production of merchandise from creative challenges
5. Remonetizing via sales in ecommerce shops
The stats: Who uses us?
1st Place: MentorCamp Canada
2nd Place: Innovation 100 Awards
+18500 DESIGNERS
+37 500 COMMUNITY & BUYERS
+200,000 FACEBOOK FANS
How it works:
1. Brand/ Agency gives Springleap the brief
2. Springleap offers a private challenge to source a variety of creative ideas & execution
Creative Social Media Marketing Campaign with Bridge
OR
2. Creatives informed via emails, social & ads
3. Springleap gets creatives to pitch on the brand brief - delivering as many variations as the client wants
3. BRIDGE: Springleap whitelabels and embeds the challenge in the client & partner spaces - creating the fan/creative network4. Sharing & voting by
competing creatives and brand fans
5. Winner is selected by Brand/ Agency from top 15 Voted by fans.
6. OPTIONAL: If client’s challenge is merchandise based, Springleap create retail-quality products and can offer an ecommerce fan shop, handing all everything 360 degrees from production, sales to logistics.
USP: BRIDGE
Our unique technology that allows brands to run Springleap creative challenges in multiple sites and pages simultaneously
with our community, apps and curation... with their look and feel.
Client / Blogger / Partner pagesrunning Springleap campaign simultaneously - engaging fans, increasing exposure
Creatives at Springleap compete to solve brand briefs at agency-quality levels & market to their communities
VIRAL STRATEGY WITH PARTNERS
TAKING CREATIVE TO THE MASSES.
Bridge enables partners to run the challenge simultaneously, increasing the exposure and virality of the campaigns.
Bridge networks communities together for the durationof the campaign, delivering Springleap’s community talent and
team management, cross-site fan engagement, and virality.
Social tools & channels built in
Client’s look & feel with no CSS required
Campaigns can be live in 5 minutes
EMBEDDED ACROSS THE WEB
BUILT FORVIRALITY
BRIDGE: Process - engaging the voting FANS Vote and share your favorite design
Client page- Brief- Submit- Vote
Springleap FB page - Brief- Submit- Vote
Affiliate/ Blogger FB page:- Brief- Submit- Vote
When users vote, a window pops up with a field they can submit their details in to enter a secondary contest for voters only, with an option to share to get more entries
sharing
sharin
g
sharing
Designs come into the contest as designers are incentivised by big prize and accolade.
new users gained from viral strategy
Are we effective? Hell, yeah.In 6 weeks Springleap produced 58 approved variations
with huge engagement and exposure.
Over 700,000 impressions;Covered in over 15 blogs and sitesClient repeated
Some Case Studies:
COMMUNITY SIZE
+4000 likes on each post X2TRENDINGon Twitter on 4 topics for 3 days
APPROVED DESIGNS+70
Shared in over a dozen blogs & sites
+2000 TEES & POSTERS BOUGHT BY FANS
TRENDINGGLOBALLY for 30 minutes
98 APPROVED DESIGNS
+150,000 TEES PRODUCED
Team: Advisors
Eran EyalCEO
Catherine RonaasenCOO
Travis LyleCommunity Manager
•Old Mutual Top 36 entrepreneurs•Mail and Guardian Top 200 Young South Africans•Microsoft Most Valued Presenter (MVP)•Designed 16 mobile phones (acquired)•Multiple startups including evly.com (acquired)•Mentor and lecturer in design and entrepreneurship at
University of Cape Town and Cape Technical institute•Guest lecturer on startups at Graduate School of Business
•Sales, Marketing and Export manager at Streetwires•2nd place at Textile Federations Young Designers Awards•Merchandise, wholesale & promotions Co-ordinator at Ernest & Hadley/ Nocturnal Affair
•Head Copywriter Orange Juice and Mister Walker Design •Community manager at AfrikaBurn•Multiple Loeries and D&AD Award winner
•As MD of Porsche turned the company from bankruptcy to the most profitable car manufacturer in Europe
•As MD BMW - increased revenue by 250% in 3 years•As CEO of EurotaxGlass (world leader in electronic automotive
information) lead the company to for +$600mm acquisition•Current strartup Traderoot (payment platform) facilitates over
$1Bn in payments p/a•Sits as Chairman on a number of boards - one of which was
listed as the best PE investment of 2011
•Global chairman of WPP’s Young & Rubicam•Sold his company to WPP•Has lead the acquisition of many companies by WPP
Kevin GaskellChairman of Advisory board& mentor
Yossi SchwartzMentor
•Built the world’s 1st social network Nextopia (acquired)•Previously lead architect at Spotify•Currently on Google’s crisis response team
Timo Ewalds
FOR MORE ADVISORS, PLEASE SEE APPENDIX
Contact Us Today!Eran Eyalm: +27 82 7173802e: [email protected]: @eraneyalLi: www.linkedin.com/in/eraneyal