Spring-Summer2010Campaing_Report
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CAMPAIGN REPORT
PROMOTIONAL CAMPAIGN
damat / ADV / Tween
SPRING-SUMMER 2010(March – May 2010)
Concept design, organization and management by:Marketecture Media Group LLC Skopje
Communication GoalsPROMOTIONAL CAMPAIGN
Enhancing brand image among target audience
Positioning the brand as high quality, modern, innovative and popular
Creating positive feelings towards the brand among the middle and heavy
buyers (middle and high management from profitable companies and state
officials) and provoking long term loyalty
Placing the brand in the evoked set of this years graduates when they are
considering which shops to visit in order to chose what to wear for their
graduations party
Positioning the brand as “highly desirable in future as well” for this years
graduates since they are just entering in the brand target audience and in the
next years throughout their life cycle when it is expected their finances to
increase they can become loyal and heavy buyers of the brand
Development of good relations with key media
List of ActivitiesMARCH 2010 – VIP CARDS
05-10 March – Development of text for Pop-up and Radio spot for
announcement of the damat/ADV/Tween New Collection
10-15 March – Development of Registry of potential VIP customers
10-15 March – Creation of introductory card with info for the brand and the
new collection and invitation for the potential customers for obtaining free cravat
15-20 March – Delivery of the VIP cards in person to middle and high
management in successful Macedonian companies and state institutions
List of ActivitiesAPRIL 2010 – CATALOGUE FOR THE NEW COLLECTION
25 March-01 April – Photo session with Vlatko Ilievski
02-07 April – Processing of the photos, design and print of the Catalogue for
the New Collection with 10% discount for secondary schools graduates
08-12 April – Dissemination of total of 3650 copies from the Catalogue to
graduates from the 9th most popular secondary schools in the capital city (Rade
Jovcevski Korcagin, Nikola Karev, Orce Nikolov, Pance Karagjozov, Zef Ljush
Marku, Vasil Antevski-Dren, Vlado Tasevski, Zdravko Cvetkovski, Mihajlo Pupin)
14 April – Placing total of 6000 copies from the Catalogue in the popular
monthly magazine 1E
List of ActivitiesAPRIL 2010 - AFTER WORK PARTY
01-05 April - Development of text for Pop-up and Radio spot for announcement
of the After Work Party
09 April – Concept design, organization and management of After Work Party in
the Sales Store of damat/ADV/Tween, with life music, cocktails, life actors in the
windows and professional advices by the popular fashion stylist Ljupka Arsovska
List of Activities APRIL 2010 - AFTER WORK PARTY
List of Activities APRIL 2010 – PR STORIES IN А1, АЛСАТ-М & LIFE
09 April – Management of PR coverage of the event by national television
stations: A1 (show “Exclusive”) and АlsatM, as well as by the monthly
magazine LIFE Magazine
List of Activities APRIL 2010 – FAIR FOR EDUCATION AND CAREER
15 April – Dissemination of total of 200 copies from the Catalog with 10%
discount during the International Fair for education and Career 2010 in the
premises of Skopje City Fair, in order to animate the graduates that were
visiting the fair in search of University to continue their education, about the
new damat/ADV/Tween collection and the promotional activities
List of ActivitiesAPRIL 2010 – GRADUATES’ DAYS
Development of text for Pop-up and Radio spot for announcement of the
Graduates’ Days
17,18, 23, 24 April and 8 May – Graduates’ Days with life music by
Dj Dadoff and the popular fashion stylist
Ljupka Arsovska
List of ActivitiesAPRIL 2010 – FASION EDITORIAL IN BEAUTY&HEALTH
07 April – Organization of photo session in order to prepare Fashion Editorial
for the popular monthly magazine Fashion&Beauty (Убавина&Здравје)
20 April – Publishing of the Editorial in the May 2010 issue of the magazine with
information about damat/ADV/Tween sales store and the prices
List of Activities APRIL 2010 – FASION EDITORIAL IN BEAUTY&HEALTH
07 April – Organization of photo session in order to prepare Fashion Editorial
for the popular monthly magazine Fashion&Beauty (Убавина&Здравје)
20 April – Publishing of the Editorial in the May 2010 issue of the magazine with
information about damat/ADV/Tween sales store and the prices
List of Activities MAY 2010 – GRADUATES’ LOTTERY
01-10 May – Concept design of Special Lottery for the
graduates that bought something from the store and advocacy
in the cooperation with Euroimpex company (Peugeot), as
well as creation of Roll-banners and Sticker with information
for the Lottery to be placed at the last 150 copies of the
Catalogue which then were distributed in the local coffee-bars
List of Activities MAY 2010 – GRADUATES’ LOTTERY
01-10 May – Concept design of the Special Lottery for the graduates and advocacy
in the cooperation with Euroimpex company (Peugeot), as well as creation of Roll-
banners and Sticker for the Catalogue with information for the Lottery
05-10 May - Development of text for Pop-up and Radio spot for announcement of
the Graduates’ Lottery
12-15 May – Organization of the Lottery, positioning Peugeot 308 CC in front of
the sales store and management of media coverage by Kanal 5 TV (show “Vo Trend”)
15 May – Drawing of the graduate that won the award: “Free drive at its
Graduation Party with Peugeot 308 CC”
List of Activities MAY 2010 – GRADUATES’ LOTTERY
17 May – Management during providing of the award for the winning
graduate: “Free drive at its Graduation Party with Peugeot 308 CC” and
organization of media coverage of the event by the national television Kanal 5
(show “Vo Trend”), as well as cooperation with hotel Aleksandar Palas in order to
enable direct entrance of the Peugeot 308 CC and the TV vehicle
List of Activities MAY 2010 – GRADUATES’ LOTTERY
Marketecture Media Group LLC SkopjeBlv. JNA 28-4, 1000 SkopjeTel: ++389 (0)2 311 95 85 Cell: ++389 (0)70 36 54 36