Spring Conference Program · New Superintendents Workshop 2:00 pm - 4:30 pm Escollo This session...

Spring

Conference

Program

2008-2009

Missouri Associationof School Administrators &

Missouri School Public Relations Association

2

Wednesday, March 25 Schedule

Welcome To The MASA and

MOSPRA Spring Conference!

(Continued On Next Page)

Exhibit Hall OpenWednesday - 2:00 pm - 6:00 pmThursday - 8:00 am - 11:30 am

Be sure to have your card signed by exhibitors to beeligible for great prizes including:

American Boiler - Golf DriverCBIZ - TomTom ONE GPS Navigation

Drawings will be held during the President's Reception.

Registration

Registration begins at 12 noon and continues until 6:00 pm in the main lobby of

The Lodge of Four Seasons.

New Superintendents Workshop

2:00 pm - 4:30 pm Escollo

This session will focus on advice from veteran superintendents on how to survive

the demands of the superintendency. This session is primarily for those in their

first four years of the superintendency. Topics and presenters will be:

Larry Ewing - School Board/Superintendent Relationships

Chris Wright - The Politics of the Superintendency

Ron Lankford - Superintendent Ethics

Jim Horton - Superintendent Survival Advice

Chris Straub - School Finance Mistakes To Avoid

Penney Rector - Superintendent Contracts

Gary Wright - New Superintendents Academy

Superintendent Mentor Training

1:30 pm - 6:00 pm Valencia 2

Presenter: Tom Schlimpert, DESE

This session is training for new members of the state's Administrative Mentoring

Program (AMP). Program details and expectations, basic cognitive coaching

skills, and the new leadership performance planning worksheet will be

presented. Upon completion of this session, new mentors will be certified to

mentor in the AMP program.

Media Training For PR Professionals and Superintendents

2:00 pm - 4:30 pm Marbella B

Presenter: Chris Tennill, Clayton School District

This session is sponsored by SchoolMessenger.

Regardless of the situation you face, how you handle the media can make or

break the public's perception of your school district. Planning your message and

using proven interview techniques can often combine to turn almost any public

relations disaster into an opportunity to show how your district can effectively

manage any issue that comes up. Spend the first half of this extended session

learning tips and techniques for handling the media and executing flawless

interviews from some of MOSPRA's top PR pros. The session will conclude

with an opportunity to apply what you've learned in front of a camera in a

number of simulated crisis situations.

Commissioner’s Advisory Committee

4:30 pm Marbella A

Missouri Interim Commissioner of Education, Dr. Bert Schulte, will meet with

his superintendent’s advisory committee to discuss issues.

New Superintendents Academy

3:30 pm - 5:00 pm Terrace 1 Meeting

5:00 pm Terrace 2 Reception - Participants Only

Afternoon Refreshment Break

Sponsored by SchoolCenter

MOSPRA Awards Banquet

6:30 pm - Seachase Room

Sponsored by TextCaster, Patron Insight and Major Savers

MOSPRA will present their Distinguished Service Award, the MOSPRA

Professional of the Year, and the MOSPRA Rookie of the Year. MOSPRA will

also conduct their annual business meeting during this banquet.

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Taped For MCSA Video Library

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MASA Awards Banquet

5:30 pm - Cash Bar - Granada Foyer

6:30 pm - Dinner - Granada B/C

SponsorsDLR Group

TraneMASA will honor retiring educators, emeritus educators, those who have

served 25-years as an administrator and outstanding beginning superintendents.

Friends of Education awards will be presented and the annual MASA Pearce

Nominees and award winner will be announced.

MASA Dessert Reception

Immediately Following Awards Banquet - Granada A

Sponsored by Walsworth Publishing

The dessert reception provides an opportunity for MASA members

to offer their congratulations to all of the award winners and honorees.

Thursday, March 26 Schedule7:00 am - 8:00 am CEE Board Meeting Board Room

7:30 am - 8:30 am Small School Committee Meeting Terrace 2

Registration

Registration continues from 7:30 am to 11:30 am in the main lobby

Continental Breakfast & MASA Exhibits

Exhibit Hall - 8:00 am - 11:30 am

Breakfast Sponsored by ACI/Frangkiser Hutchens

Exhibit Hall Prizes and Grand Prize Winners

Will Be Announced At the President's Reception.

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Thursday Morning Workshop SessionsThe Seven Things Your Patrons Want You to Know Before Your Next

Bond or Levy Election

8:30 am - 9:30 am Marbella A

Presenter: Ken DeSieghardt, CEO/Partner of Patron Insight, Inc.; Mary

Meyer, Lindbergh and Mary Jo Burton, North Kansas City

Ever wonder what your patrons are thinking as you prepare for a bond or levy

election? Here’s your chance to see what’s been learned over 16 years of

research with school districts large and small, urban, suburban, and rural. Your

patrons definitely have some things they’d like to share with you, and what you

learn can impact how you communicate about your proposal. Ken DeSieghardt

is CEO/Partner of Patron Insight, Inc. and will share some thoughts along with

two of his clients – Mary Meyer and Mary Jo Burton – about the common

sentiments found among patrons in districts of all sizes.

The Superintendent Portfolio

8:30 am to 9:30 am Valencia 1

Presenter: Andy Arbeitman, Superintendent DeSoto School District

The Superintendent Portfolio is a great document to better assist Superinten-

dents and the Board of Education in the overall evaluation process and opera-

tion of a school district. The portfolio is a complete sampling of what it takes to

run a school district. Learn how the portfolio is being used by one superinten-

dent with his Board of Education.

Residency/Homeless

8:30 am to 9:30 am Escollo

Presenters: Celynda Brasher and Peter Yelkovac, Tueth, Keeney, Cooper,

Mohan & Jackstadt, P.C.

Where does a student really live? Does it matter under current law? Which

students must be enrolled? Is any student barred from enrollment? What are

the consequences for not complying with the law? This session will provide

practical and legal guidance to help administrators maintain the integrity of the

school enrollment system while still complying with the McKinney-Vento

Homeless Act and other applicable laws. Participants are encouraged to ask

questions, share experiences, and engage in problem solving.

Changes in MoVIP for 2009-2010


Presenter: Curt Fuchs, DESE

This session is designed to update attendees on changes in the Missouri Virtual

School Program for the 2009-2010 school year. This session will offer ample

opportunity for questions about how your students may take advantage of this

program.

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REL Central: Accessing Information About Education Research

8:30 am to 9:30 am Marbella B

Presenter: Lou Cicchinelli, Executive Director, Central Region Educational

Laboratory (REL Central)

REL Central is the regional education laboratory that provides services to

Missouri and is available to help answer your questions about particular aspects

of public education and research. REL Central also offers a wide variety of

published studies on topics including: high school dropout rates, high school

standards and expectations for college and the workplace and preparation of

rural teachers that are available to you. More information on accessing these

resources, along with an overview of a long-term rigorous school improvement

study that is currently underway in Missouri, will be presented at this session.

Responding To Union Organization

8:30 am to 9:30 am Seachase

Presenter: Duane Martin, Doster Guin, LLC

Teachers and support staff employees are beginning to organize in many

districts for purposes of bargaining. This program will discuss the nuts and

bolts of recognizing bargaining representatives, will identify the requirements

of a bargaining framework for teachers, and will describe legal strategies for

responding to employee associations as they organize.

PR Legal Issues

8:30 am to 9:30 am Granada A

Presenters: Nicole Kirby, Park Hill School District and Penney Rector, MCSA

Legal Counsel

Back by popular demand, this session will include a discussion of the release of

student and staff information to the news media. What information can be

included in school directories and what notifications are you required to

provide parents regarding directory information? Recent court cases have

changed how school districts are handling the release of information.

Family Medical Leave Act and ADA

10:00 am to 11:00 am Escollo

Presenter: Tom Mickes, Mickes Goldman O'Toole, LLC

Recent amendments change the playing field for school districts and district

employees. We will review the changes and their impact as well as providing

copies of new MCE policies and forms.

Thursday Morning Workshop Sessions - Continued


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Creating a Culture of Communications

10:00 am to 11:00 am Marbella A

Presenter: Marsha Chappelow, Ladue School District

Creating a school district culture that embraces and integrates effective

communications takes planning, patience, and leadership. Come and hear from

a moderated panel of experts in the roles of superintendent and the communica-

tions professional from various sizes of districts. North Kansas City,

Rockwood and Fort Osage district leaders will share their decision-making and

strategies for integrating communications into their district cultures. Areas to

be discussed are: working with the board, communication planning, building

relationships, involving other administrators and “stuff vs. strategy” decisions

etc. This session will be helpful to both superintendents with or without a

communications staff member in their district and district communication

professionals.

Doing Whatever It Takes To Help All Students Learn

10:00 am to 11:00 am Marbella B

Presenters: Jim Horton, Superintendent; Karla Arnold, Assistant Superinten-

dent Student Services; Christina Compton, Elementary Principal

This presentation will provide participants with information on how the

Excelsior Springs School District has implemented the RtI framework across

elementary through middle school. Learn why we did it, how it was funded,

and how our students are doing after two years with successful intervention

programs. In addition, participants will learn about school-wide intervention

scheduling, universal screening, and research-based interventions to meet the

needs of ALL learners.

DESE School Finance and Transportation Update

10:00 am to 11:00 am Granada A

Presenters: DESE School Finance Staff

This session will be an overview of recent school finance changes and trans-

portation issues.

Growing Support for Your District: Alumni Associations and Foundations


Presenters: Jan Misacura, Parkway Alumni Association and Karen Enloe,

Jefferson City Public Schools Foundation

School districts gain big benefits by having strong alumni associations and

foundations. Learn how “friend-raising” leads to “fund-raising” and many

other types of district support. This two-for-one session will provide tips for

enhancing your alumni association and growing your foundation.



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Doing What Works: Resources for Effective Teaching Practices


Presenter: Heather Martindill, Lead Consultant, Mid-Continent Research for

Education and Learning (McREL)

The Doing What Works website is a free website provided by the U.S. Depart-

ment of Education that you’ll want to use and share with your faculty to

identify and make use of effective teaching practices. In this workshop, we will

explore the videos, interviews with experts and other resources on topics

including Early Childhood Education, English Language Learners, Math and

Science, Psychology of Learning, and School Improvement that are available

on this website. Laptops will be helpful, but are not necessary, to benefit from

this session.

Cyberbullying

10:00 am to 11:00 am Seachase

Presenters: Celynda Brasher and Peter Yelkovac, Tueth, Keeney, Cooper,

Mohan & Jackstadt, P.C.

How can school administrators work to prevent and respond appropriately to

cyberbullying? What are the requirements and limitations imposed by law?

What are the consequences for not responding adequately and for responding

too harshly? This session will provide practical and legal guidance to help

administrators maintain school safety while still complying with the First

Amendment and other laws. Participants will be encouraged to ask questions,

share experiences, and engage in problem solving.

Thursday Luncheon & General Session

Granada B/C - 11:30 am

Luncheon Sponsored by L. J. Hart & Company

Speaker Sponsored by Johnson Controls, Inc.

Memorial Recognition

New Superintendents Academy

MOSPRA Administrator of the Year

"Life Is Beautiful"

Keynote Speaker - Josh Sundquist

Josh Sundquist has been featured on CNN and USA Today and has spoken across the

country to thousands of superintendents, teachers, principals and other education

leaders. His message is inspirational, motivating and entertaining.


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Thursday Afternoon Workshop Sessions

Crisis and Reputation Management

2:00 pm to 3:00 pm Marbella A

Presenter: Jim Dunn, APR, Cooperating School Districts of Kansas City

In this presentation you will learn the relationship between reputation and

branding as well as reputation’s vital role in a crisis. How to avoid the most

often made mistakes that hurt your school district and may ruin your career.

Tips for how to manage a crisis as it is unfolding and specific steps to take in

the first days/weeks after a crisis. When, where, and how to get help in a crisis.

What to do with the media. How to say you are sorry and show concern

without admitting guilt. How to be a hero, not the villain. Tips for building

your reputation after a crisis.

Hiring The Right People

2:00 pm to 3:00 pm Marbella B

Presenter: Michael Mason, Superintendent Reeds Spring School District

As an administrator, what is the most important decision you make? Maybe, it

is the people you hire. If the people you hire determines your success, then are

you prepared to hire the best? This workshop is about establishing and

implementing a plan to hire the best staff possible. The workshop will outline

a method that will create uniformity in your hiring process. If you want to be

the best, you must hire the best. Do you hire based on a feeling or do you have

a method that guarantees you will hire the best? Attend this workshop and take

the guess work out of your hiring.

How to Be a Strategic Advisor To Your Boss

2:00 pm to 3:00 pm Valencia 1

Presenters: Diana Gulotta and Chris Wright, Hazelwood School District

This session will explore the importance of an honest relationship between the

communications professional and superintendent. Chris and Diana will provide

tips on building this relationship through frequent communication and honest

advice. Dr. Chris Wright was the 2009 Missouri Superintendent of the Year,

and has been the superintendent for the Hazelwood School District since July,

2002. Diana Gulotta is the assistant superintendent for communications and has

worked for the Hazelwood School District for nearly four years. She has more

than 16 years of experience in school communications.


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Health Savings Accounts

and How They Can Impact Your Health Insurance Program


Presenters: William Nicely, Superintendent, Leeton R-X School District and

Bill Baker, Forrest T. Jones and Co.

This session will focus on the philosophy and practical application of the Health

Savings Account program. The Leeton R-X School District has used this

program for the past three years and results indicate that the program has had a

positive impact on health insurance utilization and cost control. The program

does require staff education and a financial commitment by the district. Find

out if a HSA would work for your district and the requirements to participate.

Section 504 - Changes In the Regulations

2:00 pm to 3:00 pm Escollo

Presenter: Tom Mickes, Mickes Goldman O'Toole, LLC

As many of you are already aware, in 2008, Congress amended the Americans

with Disabilities Act ("ADA") and Section 504 of the Rehabilitation Act of

1973 ("Section 504"). Those amendments went into effect on January 1, 2009.

The redefining the term "disability" by Congress is of particular importance to

school districts. It is critical for school districts to understand how these

amendments not only affect their students, but also their employees and patrons.

Merging PLCs and RtI

2:00 pm to 3:00 pm Seachase

Presenters: Pam Sloan, Francis Howell School District Chief Academic

Officer and Chris Greiner, Francis Howell High School Principal

Do you have a basic understanding of the Professional Learning Community

tenets, but wonder if the model really does increase student learning? Would

you like to know how to begin the implementation process or how to merge it

with RtI? In this session, the presenters will share their PLC implementation

experiences, student performance data, and student learning support systems.

Everything You Always Wanted to Know About School Finance

But Were Afraid to Ask

2:00 pm to 3:00 pm Granada A

Presenters: Chris Straub and Roger Dorson, DESE

This will be an open discussion with school finance experts who are willing to

share their expertise, knowledge and experience to address any school finance

issue participants may be facing or may not fully understand. There is no

school finance issue too small or too large for this duo.

Thursday Afternoon Workshop Sessions - Continued

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Cure For The Common Town Hall Meeting

3:30 pm to 4:30 pm Marbella A

Presenter: Paul Tandy, APR, Parkway School District

Somewhere along the line, town hall meetings went from lively, free-for-all

debates to droning speeches intended to make everyone feel happy about the

organization. Neither approach is very effective. In this session, you’ll learn

how to develop a structured yet transparent approach to town hall meetings that

creates authentic community involvement and trust for your long-range/CSIP

planning efforts. You can also use this model for controversial issues or to

build consensus for ballot proposals. Leave with plenty of tips and samples.

The New Superintendent Evaluation Model

3:30 pm to 4:30 pm Marbella B

Presenter: Michael Jinks, University of Central Missouri

A draft document for Superintendent Evaluations has been developed by the

DESE advisory committee to revise the state model PBSE. Approximately

thirty districts across the state are evaluating the draft. The context for, and

content of, the model will be shared. Comments and questions will be encour-

aged. Note: the material is a draft and a specific recommendation to DESE has

not been made.

Give ‘Em the Pickle: Good Customer Service Is the Lifeblood of Any

Business.


Presenters: Zac Rantz, Nixa School District and Stephanie Smith, Fort Osage

School District

The essence of good customer service is forming a relationship with customers.

Everybody talks about the importance of good customer service, but few seem

to follow through on it. So how does this apply to education? We would not

exist without our customers: students, staff, parents, grandparents, volunteers,

the community, visitors, future parents, etc. Come learn about the research,

why you should train your staff, and how easy or innovative it can be.

SMART Goals: The Pathway to Greatness


This workshop will focus on a crucial aspect of becoming a Professional

Learning Community (PLC); developing SMART Goals that are focused on

improved student learning. Participants will learn a process to develop

SMART goals, the important difference between formative and summative

measures and the key action step of monitoring SMART goals for the desired

impact on results.



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The Role of Administrators in Collective Bargaining

3:30 pm to 4:30 pm Escollo

Presenter: Duane Martin, Doster Guin

Collective bargaining will have a profound impact on how administrators lead

their schools over the next few years. To successfully manage this transition,

administrators must understand their role as their district recognizes bargaining

representatives, establishes a framework for bargaining and begins the bargain-

ing process. This program will discuss the critical role of the administrator in

each of these aspects of collective bargaining.

Investing School District Funds

3:30 pm to 4:30 pm Seachase

Presenters: Allan Markley, Superintendent Raytown School District and Brian

Mitchell, Deputy Superintendent Independence School District

Investing school district funds has never been more important. This session

will include a discussion on investing your school districts' funds and steps

these administrators took which helped them earn additional revenue while

keeping their funds safe. Hear what they did in 2008-2009 during the worst

financial crisis. This session will focus on: (1) How to identify what school

monies you have to invest. (2) What investments should you consider? (3)

What can I invest in according to the state statute or your investment policy?

There will also be an opportunity to discuss your investment experiences.

SB711 Provisions and the New State Auditor Tax Rate Forms

3:30 pm to 4:30 pm Granada A

Presenters: Chris Straub and Becky Webb, CPA, State Auditor Office

This session will focus on the details of Senate Bill 711 which impacts the tax

rate and process by which the tax rate is set for all political subdivisions. As a

result of this legislation, the State Auditor's office has modified the tax rate

forms and this session will include an overview of these forms and how it may

impact setting the tax rate for your district for 2009.


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Thursday Evening Fun Activity

Granada B/C - 7:00 pm to 10:00 pm

Texas Hold'em TournamentSponsored By

American Fidelity Assurance Company

Doster Guin, Attorneys At Law

GRAND PRIZE -

$400 Southwest Airlines Travel Voucher!

Even if you have never played the game before, it only takes a fewminutes to learn this fun card game. We will have special help forthe first time players. There is no cost to play and we have somegreat door prizes and prizes for the winners. This game is purelyfor entertainment. So relax and have some fun with your col-leagues.

Drinks Provided by Sponsors

Thursday Evening President's Reception

Granada B/C - 5:30 pm - 7:00 pm

Drinks, A Variety of Hors D'oeuvres

And A Chance to Visit with Colleagues

Announcement Of Exhibit Door Prizes!

Reception Sponsored by:

George K. Baum and Co.

Sam A. Winn & Associates


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Friday, March 27 Schedule

MOSPRA Breakfast & PR Issues Discussion

Seachase Room - 7:30 am

Breakfast Sponsored by

SchoolWires

The Impact of Public Relations and Comunication on Student Achievement

8:00 am - 9:00 am Seachase

Presenter: Joe Krumm, Past NSPRA Board Member and 20-year Public

Relations Professional

Effective school public relations professionals are indispensable to the bottom

line in education: student success. This presentation will explore the many

proven ways PR Professionals communicate, engage, educate, lead and inspire

to help schools and students succeed. In a changing education climate, it will

take communication leadership for schools to survive and thrive.

School Finance & Legislative Issues

9:00 am - Granada B/C

One of the most popular and informative sessions of the three-day meeting

will feature Chris Straub, Roger Dorson, Penney Rector, and Roger Kurtz who

will share the latest information about school finance as well as their outlook on

legislation pending before the Missouri General Assembly and provide an

update on the Social Security and retirement issues.

American Breakfast Buffet

MASA Breakfast & Business Meeting

7:30 am - Granada B/C

Breakfast sponsored by

Mickes Goldman O'Toole, LLC Attorneys At Law

"Leadership Matters"

Dan Domenech, Executive Director of the American Association of SchoolAdministrators, will be the concluding speaker for the conference. Domenechserves as the national spokesperson and advocate for public education, superin-tendents and other school system leaders. Taped For MCSA Video Library

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MASA Executive Committee

VeAnn Tilson, Union R-XI, President

Paul Kinder, Blue Springs R-IV, President-Elect

Forrest Bollow, Odessa R-VII, Secretary

Bruce Johnson, Stanberry R-II, Treasurer

Mikel Stewart, Ste. Genevieve Co. R-II, Past President

District Representatives

Don Lawrence, Savannah R-III, Northwest District

Chris Small, Grain Valley R-V, Greater Kansas City District

James Haley, Oak Grove R-VI, West Central District

Gordon Pace, Ozark R-VI, Southwest District

Steve Bryant, Salem R-80, South Central District

Scott Downing, East Prairie R-II, Southeast District

Linda Henke, Maplewood-Richmond Heights, Greater St. Louis District

Jeanie Gordon, New Franklin R-I, Northeast District

MOSPRA Executive Committee

Chris Tennill, School Distict of Clayton, President

Michelle Baumstark, Columbia, President-Elect

Michelle Cronk, North Kansas City, Secretary

Diana Gulotta, Hazelwood, Treasurer

Stephanie Smith, Fort Osage, Past President

Paul Tandy, Parkway, Eastern Director

Kristyn Wright, Columbia, Mid-State Director

Zac Rantz, Nixa, Ozarks Director

Mark Cox, Belton, Western Director

Spring Conference Program Committee

Terry Adams, Wentzville R-IV, Chair

MASA Committee Members

Jim Carver, Arcadia Valley R-II

Mark Enderle, Fulton

Jeff Kyle, Raymore-Peculiar R-II

Michael Mason, Reeds Springs R-IV

Mike Murphy, St. Clair R-XIII

John Zeliff, Maryville R-II

MOSPRA Committee Members

David Luther, Jefferson City

Stephanie Smith, Fort Osage

Kim Cranston, Rockwood

Kelly Wachel, Center

Chris Tennill, Clayton

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Special Thanks To The Following For Contributions

To MASA Events And Programs During 2008-2009.

PFM Asset Management, Inc. (MOSIP)

Forrest T. Jones & Company

Lawrence E. Smith & Associates

George K. Baum and Co.

Commerce Bank

Brian Cave Law Firm

Stifel, Nicolaus and Company, Inc.

Inter-State Studio and Publishing Co.


Mickes Goldman O'Toole, LLC

Chartwells

Piper Jaffray

DLR Group

Simplified Online Communication System (SOCS)

Walsworth Publishing

ACI/Frangkiser Hutchens, Inc.

L. J. Hart and Co.

Sam A. Winn & Associates Architects, PC

Johnson Controls

Doster Guin Attorneys At Law

Oppa! Food Management

SchoolReach

Trane

SchoolCenter

Special Thanks To The Following For Contributions

To MOSPRA Events And Programs During 2008-2009.

SchoolWires, Inc.

TextCaster

Katey Charles Communications

Patron Insight

Major Savers

SchoolMessenger

Spring Conference Program · New Superintendents Workshop 2:00 pm - 4:30 pm Escollo This session...

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