Spring 2011 Rate Chart

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ADVERTISING R ATES & S IZES GENERAL RATES LOCAL BUSINESS RATE $6.00 per column inch CAMPUS ORGANIZATION $4.00 per column inch NON-PROFIT ORGANIZATION $5.00 per column inch NON-LOCAL RATE $7.00 per column inch SEMESTER CONTRACT RATES ADVERTISING IS ALL ABOUT VISUAL CONSISTENCY. MINIMUM NUMBER OF ISSUES AN AD RUNS IN DURING ONE CONTRACT PERIOD. 4 Issues 6 Issues 10 Issues $5.75 per column inch $5.50 per column inch $5.25 per column inch COLOR RATES ADDING COLOR TO YOUR AD PROVIDES A DYNAMIC EDGE FOR YOUR BUSINESS LOGO AND MESSAGE. For all ad sizes add $50.00 WEB ADVERTISING ADVERTISEMENTS ON OUR WEBSITE REACH OUR EXTENDED NETWORK OF STUDENTS, PARENTS, ALUMNI AND COMMUNITY MEMBERS. For standard ad size $35.00 per week Visit our website at www.whitmanpioneer.com

description

The advertising rate chart for the Spring 2011 semester of the Whitman Pioneer.

Transcript of Spring 2011 Rate Chart

Page 1: Spring 2011 Rate Chart

AdvertisingrAt e s & si z e s

GE

NE

RA

L R

AT

ES L O C A L B U S I N E S S R A T E

$6.00 per column inch

C A M P U S O R G A N I Z A T I O N $4.00 per column inch

NON-PROFIT ORGANIZATION$5.00 per column inch

N O N - L O C A L R A T E $7.00 per column inch

SEMESTER CONTRACT RATESADVERTISING IS ALL ABOUT VISUAL CONSISTENCY. MINIMUM NUMBER OF ISSUES AN AD RUNS IN DURING ONE CONTRACT PERIOD.

4 Issues 6 Issues 10 Issues

$5.75 per column inch

$5.50 per column inch

$5.25 per column inch

COLOR RATESADDING COLOR TO YOUR AD PROVIDES A DYNAMIC EDGE FOR YOUR BUSINESS LOGO AND MESSAGE.

For all ad sizes add $50.00

W E B A D V E R T I S I N GADVERTISEMENTS ON OUR WEBSITE REACH OUR EXTENDED NETWORK OF STUDENTS, PARENTS, ALUMNI AND COMMUNITY MEMBERS.

For standard ad size $35.00 per week

Visit our website at www.whitmanpioneer.com

Page 2: Spring 2011 Rate Chart

P o P u l A r A d s i z e s

O N E C O L U M N : 2 ”

2 C O L U M N S : 4 . 1 5 ”

3 C O L U M N S : 6 . 3 0 ”

4 C O L U M N S : 8 . 5 0 ”

5 C O L U M N S : 1 0 . 6 2 5 ” S U B M I T T E D G R A P H I C S , P I C T U R E S O R P R E - M A D E A D S M U S T B E AT L E A S T 3 0 0 D P I R E S O L U T I O N .

A D S S H O U L D B E S U B M I T T E D I N P D F, J P E G , P S D , I N D D , O R S I M I L A RF O R M AT S .

5 col x 10”

2 col x 2.5

3 col x 5”

5 col x 5”

H E L P F U L G U I D E L I N E S

DE

AD

LI

NE

S

M O N D AY

T U E S D AYLayout for this week’s paper

WEDNESDAYThis week’s paper goes to print

T H U R S D AY This week’s paper gets distributed at noon

All advertisements to be placed in the that week’s issue must be completed and submitted by 5 p.m.

HALF PAGE

QUARTER PAGE2

0 I

NC

HE

S

5 COLUMNS

RATE x COLUMN INCHES x HEIGHT INCHES+ COLOR OPTION

T O T A L C O S T

CALCULATING ADVERTISING COSTS

COLUMN INCH

2 INCHES1 IN

CH

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