introduction to businessCHEAH MAN YEE 0324743CHIAM SHIUN JIA 0324212ERIC LO YANN SHIN 0324922YUEN XUAN HUI 0324292CHAI JIA ERN 0324653

SPQUE SDN. BHD.FOUNDED ON : 11 March 2016

FOUNDERS : 1) CHAI JIA ERN 2) YUEN XUAN HUI 3) ERIC LO

WEBSITE : http://www.spquehoverboard.com

COMPANY PROFILECONTACT : TEL : 1300-9290-888FAX: 1300-9290-880

EMAIL : SPQUE@yahoo.com.my

Location: E1.03-08 ,Level 1, Sunway Pyramid

MAIN PRODUCT- Hoverboard

WHAT IS HOVERBOARD ?

BUSINESS GOALTO BE LEADING THE HOVERBOARD BRAND IN MALAYSIA

-ORIGINAL INVENTOR

adult hoverboard SPEED : 15 MPHUNIT WEIGHT : 9.8KGWATERPROOF : IP54 (LIGHT SPLASH)WEIGHT LIMIT : 300 POUNDSTYRE SIZE : 6.5 INCH (TWO WHEEL)COLOUR : BLACK, WHITE, RED, BLUE, GREENCHARGE TIME : 1 HOURUSING TIME : 5 HOURS

children hoverboard

SPEED : 5 MPH UNIT WEIGHT : 7 KGWATERPROOF : IP54 (LIGHT SPLASH)WEIGHT LIMIT : 60 KGTYRE SIZE : 4.5 INCH (TWO WHEEL)COLOUR : RED, WHITE, BLUE, LEMON GREENSUITABLE FOR AGE 5-12CHARGE TIME: 45 MINUTESUSING TIME: 4 HOURS

SPARE PARTS

OUTER PLASTIC COVER CASE SHELLBATTERY CHARGER

WHEELS

Ample space for people to play hoverboard and free tutorial class for new users

market analysis

strengthCapital Stock : Weve established and maintain a strong capital baseMarketing : Focus marketing campaign with clear goals and strategiesManagement Team : We have assembled a team that embraces different disciplines with expertise in all areas of the business

weaknesses Transport : Transport from China is way cheaper but will easily explodeLack of Strategic Relationship : We dont have relationship with the suppplier

opportunitiesFacilities & Children : If can be used by adult/childrenTrending : This trend just started in the marketFinancial : Will earn more than RM 1k

threatsCompetitor marketing : Competitior could develop cheap new marketing campaignsPrice Fluctuation : Huge fluctuation in price of supplies may occurGrowth Potential : After 3/4 years the business will start to decrease because the trend is over

target consumers14% Kids49% Teenagers37% AdultsBackgrounds Education: College & University studentsGeographic location: Within Malaysia

why us?- customers are entitle with 1 year free maintenance by purchasing any hoverboard - affordable price compared to other brand- Three sessions of free tutorial for new users- Our battery are certified by UL( Global safety science organisation)- Variety of choices ( colours, models)

competitors

WHY US ?

OUR BRANDX BRAND-RM 3,393-EASY TO GET SCRATCHED-ONLY ONE COLOR IS AVAILABLE-TOO HEAVY, NOT PORTABLE-RM1500 (AFFORDABLE PRICE)-AVAILABLE IN MANY COLOURS-LIGHTER , MORE EASILY TO BE CARRIED

WHY US ?

OUR BRANDY BRAND-RM 1190-NOT DURABLE-BATTERY NOT CERTIFIED-RM1500-MORE DURABLE ( 1 YEAR WARRANTY PROVIDED)-BATTERIES ARE CERTIFIED BY UL ( Global safety science organisation)

market strategies

advertisingEXHIBITION

MASCOT

Facebook

promotional activitiesBuy more get more discountFree 1 year warrantyTrade in old hoverboard and get 10%-15% discount for a new oneProvide free training for new users

Management strategies Partnership - business owned by two or more owners. Partners: 1.BOO KO PI 2.WANG BEH SON 3. STEVENSON DANIELReason:Double our resourcesGreater creativity and spur innovation Can help our company to take greater risks

organisation chart

CHIEF EXECUTIVE OFFICERERIC LO YANN SHIN

- make managerial decisions

CHIEF OPERATING OFFICERCHAI JIA ERN

-oversees ongoing business operations

OPERATIONS MANAGERCHIAM SHIUN JIA

- OVERSEE THE PRODUCTION OF GOODS AND SERVICESOPERATION AND MANAGEMENT DEPARTMENT

SALES MANAGERCHEAH MAN YEE

- develop the marketing strategies and plan MARKETING DEPARTMENT

finance ManagerYUEN XUAN HUI

- manage the finance of the companyFINANCIAL DEPARTMENT

FINANCIAL PLAN

CONCLUSION

ACTION PLANSBROADLY ADVERTISE OUR PRODUCT MAINTAIN GOOD RELATIONSHIP WITH CUSTOMERSHAVE LOYAL CUSTOMERSESTABLISH AND MAINTAIN GOOD REPUTATION

GET YOURSELF A HOVERBOARD BEFORE ITS TOO LATE ! THANK YOU !

REFERENCES- 8 Steps to Determining Market Size. (2009). Insight Central. Retrieved 6 March 2016, from https://analysights.wordpress.com/2009/05/01/8-steps-to-determining-market-size/

- Hall, A. (2016). Advantages and Disadvantages of Different Business Entities. Thompson Hall: Minnesota Business Attorneys for Business Owners. Retrieved 9 March 2016, from http://thompsonhall.com/advantages-and-disadvantages-of-business-entities-mn-business-lawyer/

- Hoverboards create new market: fire-resistant bags. Cbsnews.com. Retrieved 3 March 2016, from http://www.cbsnews.com/news/hoverboards-create-new-market-fire-resistant-bags/

- How to Write a Great Business Plan. (2016). Slideshare.net. Retrieved 7 March 2016, from http://www.slideshare.net/oxbridgeacademysa/how-to-write-a-great-business-plan-49539302?qid=98b28af9-177b-4869-bbd5-246587a813fe&v=&b=&from_search=29