INVESTOR PRESENTATION

SHOOT SMART

SPOTTR is a shooter-friendly, target-agnostic, mobile app & SaaS platform. Using the shooter’s cellphone SPOTTR tracks, analyzes and shares hits in real time, while simultaneously generating ‘big data’ analytics.

2

OVERVIEW

VISION

Redesign the shooting paradigm by utilizing the mobile devices as experience-multiplier, while building big–data user database for the industry to learn & engage with customers

SPOTTR FOR SHOOTERS

SPOTTR provides shooters (and shooting ranges) with a platform to measure, analyse, track and train to improve shooting accuracy and performance in real time, and to share those results within the app and across social media

SPOTTR FOR BUSINESSES

SPOTTR collects data on users and can share that information with shooting ranges, instructors, equipment manufacturers, service providers etc for customer retention and marketing purposes:

•• Digital CRM profile per shooter

• In-App certification and drills modules

• In-App ‘Challenges’ & Competition

• Real-time instructor feedback & analysis

• In-App communication to individual shooters & groups

SPOTTR FOR LAW ENFORCEMENT

SPOTTR provide in-app training & certification modules, collects data on officers performance, and enable access to this information to instructors and departments for training programs development, performance evaluation & quality control

•• In-App certification and training modules

• Digital CRM profile per shooter

• In-App ‘Challenges’ & Competition

• Real-time instructor feedback & analysis

SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY

Today’s shooting experience hasn’t changed significantly since the 19th Century…

1. Place the target

2. Shoot the target

3. Walk/bring back the target

4. Count hits and mark them

5. Note results in a paper log

6. Walk/send back the target

7. Continue shooting

SPOTTR - BRINGING SHOOTING TO THE 21ST CENTURY

SPOTTR CHANGES THE PARADIGM!

1. Place the target

2. SPOTTR Photograph the target

3. Shoot at target

4. SPOTTR Photographs the target

5. SPOTTR counts, records and analyzes hits, and recommends improvements

6. Shooter can share results

THE SPOTTR MOBILE APP

USING GOPRO TO SHOOT FROM A DISTANCE

• SPOTTR remote connect via WiFi to a GoPro HD Cam to shoot from a distance

• Enabling you to avoid the need to waste time walking to the target and back

• Move around between targets and ranges transparently

• Use with in -range tablets and also allow shooters to pair with the GoPro HD cams

• Around 63 million citizens legally own an estimated 270 million firearms in the US (around 42% of the global total)

• An estimated 35 million to 40 million regular shooters

• Over 23,000 shooting ranges

• Annual spending on recreational shooting totals $14.5 billion

• Spending on shooting is projected to grow at a CAGR of 11% 2016 to 2020

• The top handgun manufacturers have seen an increase of 31% to 47% over the last several years

ADDRESSABLE MARKET: USA

DEMOGRAPHIC TRENDS

30% Women, and growing…‘Smart Phone’ savvy generation;

‘Gaming’ veterans

BUILT IN CHALLENGES AND GAMIFICATION

Noa Mike

Mike 10m

5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm

Jenny 10m 5 rounds/7.9sec MPI 1.6cm DFC: 2.6 cm

ME 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm

Jenny 10m 5 rounds/7.9sec MPI 1.6 cm DFC: 2.6 cm

• ‘Cloud based Real time’ Web CRM

• Designed for Range facility business/training/certification needs

• Secured, customizable and scalable

• Fully branded, integrated to core DBs via APIs

RANGE/SHOOTER CRM WEB PORTAL

GoPro

±300M±2M

±2M

Wi Fi

Social

Feed

Operator CRM

HOW IT WORKS?

Image processing, AI Feature Identification & Marking. Personalized Instructions

Targets

App Server

Instructor APP

Roadmap: Mobile App<> Backend<> AR & IOT

Gaming & training Simulators

Mobile App & Gamification

Engine

Law Enforcement

Time

segments

IOTMilitary

Ranges

Shooters

CRM (inc. training, certification)

Backend CRM & Analytics (Application Server & Big-Data DBs)

BUSINESS MODEL

Freemium, Promo/ In-App Purchase

$0.50/m

App $0

Challenges Certification/Gamification

$500/m

MRR (min) $105/m

$3.5 per shooter

Premium Accounts /Ads/Promotions

Shooters BrandsShooting Ranges /LE

COMPETITIVE LANDSCAPE

Many require dedicated hardware

Vast majority target niche & professional segments

Almost no social/sharing capabilities

Limited Big data/CRM intelligence in the cloud

GO TO MARKET

SOCIALRANGE

OPERATORSNRA,

NSSF, IDPAOEMs

& RETAIL

1. We identified tangible consumer / business need & opportunity

2. We assembled an experienced, synergetic team; shooters, range operator, instructors, algorithms & consumer mobile apps /cloud veterans

3. Strategizing & focusing on consumer mobile app & range /Law enforcement CRM intelligences, while creating ‘big-data’

4. We seek A Round investment for R&D & Go-To-Market in the shooters & law enforcement training /certification domains

TO CONCLUDE

FOUNDERS

Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, they’ve shared many days and nights in training and combat.

…It was one of many such nights when Sharon, as owner of several academies and shooting ranges, pointed out that shooting ranges use the same marking methods used in the 1940s; he wondered why today’s mobile technology hasn’t caught up.

…His “fantasy product” would drastically improve the user experience for his customers and his staff, making business more time/cost efficient. With Roy’s understanding of the mobile sector and Sharon’s expertise in the shooting market, it was time for

SHOOT SMART

David Lenzini Roy Timor Rousso Sharon Gat

SHOOT SMART