Spotlightly work Proposal
Transcript of Spotlightly work Proposal
spotlight.ly
It`s "the Real" Community for Creators
FREELANCERREMOTE TEAM
SMALL BUSINESS
STARTUP
EALRY STAGE TECHLARGE COMPANY
Working at home is not efficiency. It cost to much
to rent an office. I want to work with people who is
in similar field with me. Is there a place like café or
something that I can work and communication
with others?
We operate small company which develop only
figures. We hope to have Private place just for our
team to have good impression to others while
having a meeting.
We are professionals only on developing products
but no idea with finance/marketing/distribution. As
we want to focus on developing product, we need
a team that can do these. Unable to trust online
searched company. How can we do this even with
teams in overseas?
We finally came up with prototype of our product.
Which manufacturer do we have to contact?
Which marketing team can introduce our product
on market efficiently? We just want to focus on
product developing. But it’s hard to handle
finance/marketing/distribution system. Who do we
have to work with?
We are software developing company with more
than 20 personnel. As the size of our company is
flexible depend on the SI contract, it is not easy to
control the office rent fee. Is there a place that can
provide flexible office size with short term contract?
If there is a conference room and resting place, it
would be perfect.
I am working in China with a team located in
Korea. As we have a lot of web conference, need
to rent a place that supports all those technical
equipments.
We just teamed up. Is there a place that four of us
can work? We have fabulous idea but no
developer. Which team do we cooperate with?
We also want to communicate with people in
startup company. How can we do that?
Creators` General Concerns
1
Creators` Specialized Concerns
2
For team needs ‘Zero to One -> N to N’Our team is creating new business model in Korea and growing rapidly. However, as of second movers, market in Korea got into the ‘perfect competition’ level now.
Globalization 1 to N
As the above image, entering huge market in China instead of doing business in Perfect Competitive market in Korea is the only way to solve the current problem. The problem is we do not know where to start and how. Is there a good partner?
Technology0 to 1
Product & Service Product & Service
Product & ServiceProduct & Service
KOREA CHINA
OTHERCOUNTRIES
USA
N to N Extension
As soon as our service in China and Korea is settled, we plan to expand our service to global N to N. What process do we have to follow to expand our service to US, EU, and Eastern Asia?
Scaling Up
3
We have ‘EDGE Service’ to solve creators’ concerns.Everything Commerce Hubs Driven Glocalized N2N Expansion
EDGE SERVICE KR
With know-how accumulated by initial store building of each country, provide Glocalized N2N Commerce Solution service.
Gather various team by using Hub/Co-working Space and lead it to ITP -> CP -> CXM -> IMC -> BP. Perform the role of Context Service Provider.
CompleteEDGE SERVICE CN
Not yet
Complete Service Incomplete Service
SMP (SUPER MANGO PLUS)GLOBAL B2Bi
We Provide EDGE global(U&E / JP)
FrontSystem
OMS
Fulfillment
Logistics
Marketing
PIMSystem
ITP
wizwid/WCKKR PROJECT
CP
CXM
IMC
BP
Sungsoo
HUB
FrontSystem
OMS
Fulfillment
Logistics
Marketing
PIMSystem
ITP
WCCCN PROJECT
CP
CXM
IMC
BP
Coworking
Space
The Point of "EDGE Service" is GATHER AROUND to creators
succeed
10 Defined Functions of Hubs(NY Hub Example)
succeed
succeed
succeed
succeed
To be successful in EDGE Service, need to gather many creators in physical space
4
NOT YETCo Working Space
Edge Service Office
WIZWID N
Showroom
WMS on ICS
VPL
Image Studio
MRM Warehouse Store(include CP)
(BP/CP/ITP/IMC/CXM)
(include CXM)
(include CXM)
(include CP)
(include CP)
Verification Packaging Labeling
So Here is the spotlight.ly Community
It`s "the real" community for creator = spotlight.ly
Spotlight.ly is creators’ global communication based on physical place, Co-working Space
Spotlight.ly Crews
Spotlight.ly
Global Community(via APP)
BP(Business Platform) : Financial point of view, Verify business model, law advisory, investment etc.
CP(Commercial Platform) : Product distribution(Cross-border), Inventory management(WMS), and drop-shipping etc.
ITP(Information Technology Platform) : Web/Mobile development and maintanence
IMC(Intergrated Marketing Communication) : Technical marketing scheme, PR strategy, integrated marketing platform
CXM(Customer Experience Management) : UI/UX development, image development
BP CN
CP CN
ITP CN
IMC CN
CXM CN
EDGE CN
Spotlight.lyCN Center
Shanghai 1st
Shanghai 2nd
Beijing 1st
Spotlight.lyKR Center
BP KR
CP KR
ITP KR
IMC KR
CXM KR
EDGE KR
Seoul 1st
Seoul 2nd
Seoul 3rd
6
Spotlight.ly APP and Dedicated Spotlight.ly crews can link members in Korea and China.
And then, global Community leads us to local EDGE service step by step.
CP
BPITP
CXM
IMC
NJ HUB
CP
BPITP
CXM
IMC
Tokyo HUB
It`s "the real" community for creator = spotlight.lySpotlight.ly provide Co-working Space to creator just to be “Creator” Creators with Spotlight.ly membership can use Spotlight.ly Center anywhere in the world
Our mission is to work and communicate with other creators in Spotlight.ly like real Creator
Seoul 1st/2nd/3rd
Busan 1st
Tokyo 1stShanghai 1st/2nd
Beijing 1st
Hongkong 1st
Singapore 1st
7
It`s "the real" community for creator = spotlight.lySpotlight.ly provides working 24/7
Spotlight.ly provides Open desk, dedicated desk and private working space
FLEXIBLE OPEN DESK DEDICATED DESK PRIVATE OFFICE
8
Spotlight.ly provides community space for having fun and work with members. Event room is also available.
CONFERENCE ROOM
BUSINESS LOUNGE
EVENT HALL
GAMEROOM
Spotlight.ly provide community space for “Co-working”
9
It`s "the real" community for creator = spotlight.lySpotlight.ly provides all of the below
Trendy and simpleinterior
1080P ProjectorFinger foodRestaurant
Bluetooth SpeakerStanding Desk
Pretty decentcafe
Free of chargeDrinks
Unlimited use of Printerfax,copy machine
Business Loungefor Conference
Books andMagazines forCreator
24hrs ready to goSpotlight.ly Crew
24hr Service fornight members
Private PhoneBooth
Varius Size ofConference Rooms
Comfortableworking chair
Simple systemdesk
the fastest Wi-fi networksetup by developer
10
Perfect equipmentfor
teleconference
It`s "the real" community for creator = spotlight.lyCreators with Spotlight.ly membership can communicate using App and Face-to-Face. How excited talking about topics with similar idea? Spotlight.ly is the most powerful and only community which can interconnect creators in Spotlight.ly centers in any country. (NtoN Community)
Two types of membership. Strategic free membership and standard membership.
spotlight.lychina
Strategic free Membership
General membership
Target to famous venture founder, VC, designer,
developer, executive of big company in China
(Start with human network of Semir executives)
Target to startup founder, free-lancer, startup
related workers, designer, product developer,
service provider etc in China (Establish
marketing strategy using SNS, PR etc)
face to face
Strategic Free Membership
General Membership
Free membership sign-up to famous Startup founder and Opinion leaders. Membership is renewed regularly. Consistent management by Spotlight.ly crew for active communication. To improve quality of community and marketing aspect, use ISE and Semir network
For general members for using Spotlight.ly community
Target to famous venture founder, VC, designer,
developer, executive of big company in Korea
(Start with E human network of ISE commerce)
Strategic free Membership
General membership
spotlight.lykorea
Target to famous venture founder, VC, designer,
FAC developer, executive of big company in
Korea (Start with human network of ISE
commerce)
face to face
11
It`s "the real" community for creator = spotlight.ly
henrymrkoon_ceo lily
wcusa_ceo
Spotlight.ly Crew dedicate only for thrive the Community.Feeling uncomfortable to talk with person you don’t know? Ask Spotlight.ly Crew.
Spotlight.ly Crew helps everything relate to business for members.
Our team is about to recruit the first employee. Can you introduce us one with marketing and PR background?
Good!!! THX
Congratulation. Spotlight.ly members and network are searching your new members.
Thanks. See you at conference room.
Our service has just released. So we want to have conference meeting with VC and do some PR. Can you introduce us 000 investment officer?
Sure. Let me introduce one to you. Let’s have meeting with us for PR concept.
henrymrkoon_ceo
Zeniespot crew
lilywcusa_ceo
Zeniespot crew
Startup founders are eager to listen and learn the field they are not used to. Spotlight.ly Crew will find what members need and try their best to connect with members in community.
Spotlight.ly Crew connects not only members in Korea and China but with EDGE Service too.
Spotlight.ly Crew manage PR, Event, Centers etc.
Role of Spotlight.ly Crew
12
Weekly event is waiting for creators in Spotlight.lySpotlight.ly crew will plan Networking party, lectures of mentors,
and event what creators need everyday.
13
It`s "the real" community for creator = spotlight.lyEasy connection with creators of Spotlight.ly and local EDGE Service(CN/KR)Success of EDGE Service is entirely depend on how good creators use EDGE Service. If Spotlight.ly Crew consistently find good team with Seed Round,it will lead to long-term partnership.
Good team will be the growing power of EDGE Service.
Business registration / Business address registration (Virtual Office)
Tax report and management
Additional Financial Support
BP
Domestic Warehouse rent and distribution (Hobeop)
Oversea Warehouse rent and cross- border distribution (US, UK, EU, Japan)
Service development and maintenance
Web design and application design
Studio rent & photographing
Establish integrated marketing strategy and PR
Business Platform
CP
Spotlight.lyGood Membership Team
ITP Commercial Platform Information
Technology Platform
CXMCustomer ExperienceManagement
IMCIntegrated MarketingCommunication
Sharing platform of ISE Commerce in Korea (Wizwid, Wconcept etc) + Semir Garment (WCC, Semir, Balabala etc)14
Cloud Service10% Discount
Source Management
Service
CooperationTool
Cloud Service Mailing Service Cloud Service
Digital CurationService
10% Discount
Global ShoppingCommerce
10% Discount
Fashion CurationCommerce
10% Discount
CooperationMessenger
Cooperation Tool Space RentCommerce
Food DeliveryService
10% Discount
Recruit Service10% Discount
Delivery Service10% Discount
Delivery Service10% Discount
Financial Productconnection
Moleskin10% Discount
P2P Loan Car SharingService
Books PurchaseService
SI Development Pension ReservationService
Benefit andDiscounts
+100
It`s "the real" community for creator = spotlight.ly for KoreaSign-up for Spotlight.ly Membership.We provide $5000/year worth of benefits & Discount for you to be “Startup”Spotlight.ly crew will find more alliance service for Spotlight.ly member to use in Korea and China.
15
All Drones10% Discount
for childrenCommerce
10% Discount
Apartment ReservationService
10% Discount
HospitalReservation
Online commerceMileage Service
Benefit andDiscounts100+
It`s "the real" community for creator = spotlight.ly for ChinaSign-up for Spotlight.ly Membership.We provide $5000/year worth of benefits & Discount for you to be “Startup”Spotlight.ly crew will find more alliance service for Spotlight.ly member to use in Korea and China.
16
Delivery Service10% Discount
Spotlight.ly membership programSpotlight.ly provide the lowest and reasonable membership cost in this field.
Starter Membership
$49/mo $99/mo $199/mo $299/mo $399/mo
Plus Membership Unlimited Membership Dedicated Membership Private Office
Provide Benefit & Discounts of Spotlight.ly
Online community access of Spotlight.ly is available (APP)
Provide network program service of Spotlight.ly
Free entrance to event and part of Spotlight.ly
additional workspace$20/a day
additional workspace$20/a day unlimited access unlimited access unlimited access
3 times a month for Spotlight.ly workspace and 2 hours of Conference room
3 times a month for Spotlight.ly workspace and 2 hours of Conference room
Provide business address.Provide mail handling service
Spotlight.ly Workspace for a month and 4 hours of Conference room
Provide business address. Provide mail handling service
Spotlight.ly designated desk for a month and 8 hours of Conference room
Provide business address. Provide mail handling service Parking service
Spotlight.ly membership Card
Spotlight.ly private office for a month and 10 hours of Conference room
Provide business address. Provide mail handling service Parking service
Spotlight.ly membership Card
17
Spotlight.ly membership description
Unlimited access to Open Desk of Spotlight.ly
Business address and mail handling service. Suitable for 1 man company or small
company
Calculate period of unlimited membership contract by month and membership
restriction is necessary.
Starter Membership
$49/mo
$99/mo
$199/mo
$299/mo
$399/mo
Plus Membership
Unlimited Membership
Dedicated Membership
Private Office
Starter membership befits + Business address and mail handling service
Business address service is normally cost $99 in Korea. Additional service that Spotlight.ly
can provide will have comparative benefits than normal address service
Starter membership just for using Spotlight.ly community
Available for all Spotlight.ly centers
Effective marketing for people who need conference room for short-term discussion.
Able to use Spotlight.ly App. Regardless of use of Spotlight.ly facilities,
focus on people who is eager to obtain information and FAQ of community
Open Desk
Conference Room
Open Desk
Conference Room
Open Desk
Conference Room
Dedicated Desk
Conference Room
Private Office
Conference Room
Provide designated desk for 1 man for 1 month.
Business address and mail handling service. Best for 1 man company
Designated desk is limited. Require to minimize vacant rate.
Private Office rent for 2~10 persons
Require to design it different from other common place and Open desk.
Sharing common place. Require community support for small company
18
Spotlight.ly is community business for creators. We do not rent a place.
CostBreak-down
ExtraProfit
100%90%80%70%60%50%40%30%20%10%
Membership cost is based only on Space Rent Fee + Initial equipment setting fee + Wage. (Relatively low than other service)
Additional revenue will be gained by short-term members who is eager to join the community and use the network. Main theme is to show attractive and helpful community to creators. (Hard to make revenue model only with community. Create revenue model of community by renting place. Rent a place is not the main object.)
Revenue created by connecting creators and EDGE Service is excluded
RevenueBreak-down
Space Rent FeeInitial equipment
setting (Interior etc)Spotlight.ly
Crew Wage
Operatingcost
(evnet etc.)
Maintenancecost
Membership Revenue (Unlimited Membership + Dedicated Desk + Private Office)Membership Revenue
(Starter Membership + Plus Membership)
Spotlight.ly Center rent fee for 1 month Divide initial investment
for opening by 3 years
Spotlight.ly Crew wage
by centers
Amenity cost+
event Cost
Electronic Charge+
Maintenancecost
Membership revenue of monthly space rent Community membership revenue for
using Spotlight.ly Community
19
We do not just “Rent a place business”.
Additional value can be found by connecting it with
EDGE Service
Spotlight.ly Membership Pricing vs similar service Pricing(KR)By Spotlight.ly theme, creators can focus on what they one with reasonable cost
Deposit
Monthly Rent fee
Contract
Initial cost(Desk,Chair etc)
Interior
Drinks,Coffee,Snack
Conference Room
Common Space, Lounge
Concierge Service
Creators Community
Global Communication
spotlight.ly Fast Five Office in Gangnam Officetel
1,596
1 month(renewable)
0
0
0
Strong
2,000~2,500
1~3 month(renewable)
0
0
0
Weak
20,000~40,000
1,500~2,500
1~2 years
500~1,000
Above 1,000
500~1,000
20,000
2,000
1 years
500~1,000
Above 1,000
500~1,000
Based on 4 people, Comparison with other co-working space company and normal office
Unit : $
Advanced webconference system
20
Spotlight.ly APP - Powerful community channel of creators
Spotlight.ly APP is Optimized for creators
APP Menu tree
Registration
APP MAIN
Location
Shanghai
spotlight.ly
Seoul
spotlight.ly
Pricing
Check Out Realtime Booking Messenger
Community Creator NEWS Crews
Members can share opinions and FAQ each other using SNS.
Spotlight.ly crew help to share information about Recruit, Business
cooperation, Alliance, etc
Page with interview and news of creator’s achievement
Crew will manage interview and articles
Crew IntroductionDisplay by info-graphic with organized membership price
In app purchase of Membership andExtra Workspace is available
Enclosed sign-up for Membership only
Introduction of Spotlight.ly service
21
Real-time spot reservation system including conference room
Creator uses itfor request tocrew
Spotlight.ly time table
Spotlight.ly Seoul Center will be opening in April and Shanghai Center will be opening in September.
Considering working design and installation work of one center, it takes about 3 to 5 months.
Depend on the achievement of Seoul center, 2nd center can be established with Crowd Funding(P2P) format
Seoul center
Shanghaicenter
Sep.2016Aug.2016Jul.2016Jun.2016May.2016Apr.2016Mar.2016Feb.2016Jan.2016Dec.2015
Location
Selection
and
Team Bulid
Working
DesignInstallation Work OPEN Crowd Funding
Recruit Crew
Community Marketing
Location Selection
and
Team Bulid
Working Design Installation Work OPEN
Recruit Crew
Community Marketing
22
Appendix - EDGE Service