Spotlight 2010 target marketing s
8
Using data to spend smart and impress your audience. Target Marketing
-
Upload
eastland-fairfield-career-technical-schools -
Category
Education
-
view
213 -
download
5
Transcript of Spotlight 2010 target marketing s
Using data to spend smart and impress your audience.
Target Marketing
Who we are:
Serve 16 school districts east and southeast of Columbus in 3 counties.
Offer 35+ C&T programs Prospective student body: over 5000 named
prospects/sophomores each year Enrollment: 1,600 Students on 2 main campuses
and 5 satellite locations
Key Mailings
Bulk Mailings:•Newsletter (6-12 +community)•Parent Mailer (10th grade)
Student Action Mailings:•Visit reminders•Thanks for visiting•Apply now
Program Enrollment Mailings•Open House mailing•Status letters•Program specific
Personalized communications
Personalized communications
Events Visitation
Accurate counts for pizza lunch, session balance
Ease of personal email reminders Open House
80% of attendees ended up applying Use online registration software to collect info
from attendees Spend wisely Lesson learned!
Benefits of Target Marketing Personal touch = positive impression More accurate orders of materials and
promo items Save on postage Decreased return mail
