S.P.O.T.Saving Pets On Time

A standardized communication network for a quick and comprehensive recovery in placement of pets

CS410 Red TeamProfessor Janet BrunelleMilestone1 Presentation April 15, 2010

Red TeamOr’Sasha BrooksProject Manager

Mark HallFinancial Specialist

Christopher MeirDocumentation

Specialist

John SofranacWeb Developer

Eli LeymanHardware Specialist

Katherine KenyonMarketing Specialist

Adam HeishmanSoftware Specialist

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Ralph HornAnimal Control

Officer

Anne WheelerPortsmouth Humane

Society Associate

Who’s Best For The Position• Or‘Sasha Brooks - Project Manager

– Leadership Certificate (April 2009), previous management experience, is organized and responsible

• Adam Heishman - Software Specialist- Architecture and design knowledge

• Katherine Kenyon – Marketing Specialist- Quantitative analysis, good research skills

• Mark Hall - Financial Specialist- Great researching skills, good with numbers

• Ely Leyman- Hardware Specialist- Architecture and design knowledge

• John Sofranac -Web Developer-Experience with HTML, CSS

• Christopher Meier - Documentation Specialist- Creative, Experience with CS4

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Problem Statement

Agencies that support lost or unwanted animals lack a sufficient communication network.

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Overcrowding Effects on Animals• Animal begin fighting.• Animals become overstressed.• Animals become more prone to diseases.

ex: Kennel Cough• Innocent animals are euthanized.

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Source: ASPCA

Owner’s Holding Costs Per Day

Dol

lars

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Source: Anne Wheeler

Average Shelter Costs • 15,000 lbs of food consumed each year• 14,000 lbs of cat litter • $25.00 daily cost to feed and house a dog• $18.00 daily cost to feed and house a cat 1

• Over $2 billion is spent annually by local governments to shelter and ultimately destroy 8-10 million adoptable dogs and cats due to shortage of homes 2

Resources:Animal Shelter of the Wood River Valley1

Pawprints and Purrs, Inc 2

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Number of Pets Entering Animal Shelters Per Year

58.3%41.7%

Source: ASPCAApril 15, 2010 8S.P.O.T.

SPCA Animals

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9

Source: Ralph Horn

Before S.P.O.T.

Animal

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S.P.O.T. Provides a standardized communication

network for a quick and comprehensive recovery in placement of pets while reducing costs, suffering, and the number of deaths.

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With S.P.O.T.

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Customers

• Pet Owners • SPCA• Independent Shelters• Rescue Groups• Animal Control

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Benefits• More pets in homes (less strays)

• “It is impossible to determine how many stray dogs and cats live in the United States; estimates for cats alone range up to 70 million. – that is almost as many as the number of cats that are in homes (80 million)”1

• Less pets are euthanized, lives are saved.• Lost pets are reunited with owners.• Promotes the SPCA

- Donations-Save money

Source: 1ASPCA

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S.P.O.T. Has It All!

What will the customer need in order to use this product?

Hardware-needs a device with an Internet connection

could be a phone, computer, or other device Software

-needs a web browser with support components used in the website

could be Mozilla, Internet Explorer, or other browsers

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What hardware and software will be required to build it?

Hardware-High speed Internet connection to physically access data

could be provided by an ISP-Storage device that can serve simultaneous requests for access

could be provided by a server with hard drive Software

-Database software that can store and retrieve information on storage device

could be provided by Oracle or MySQL-Web interface to information stored on database

could be provided by HTML, Javascript and PHPApril 15, 2010 18S.P.O.T.

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Database SchemaOwner Animal Data mining Shelter

People that have interacted with shelters

Animals on hand Stores statistical information

Contains zip codes (for search radius) and shelter data.

Contains owner metadata and pet statistics associated with that owner

Contains animal metadata and list of animal breeds

Each statistic point contains a tally and a date

Name Phone number Address

Species

Name and address Gender No. of adopted breeds, species, ages, sex, color, etc. Phone number Age and Weight Hours

No. of adopted pets Breed No. of dropped-off breeds, species, ages, sex, color, etc.

Kill v/s no-kill

No. of drop-offs Retrieval and current location

No. of injured pets Current location No. of euthanized breeds, species, ages, sex, color, etc.Photograph(s)

Date enteredS.P.O.T.

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• Trending gives statistical analyses over a given timeframe for any number of data factors (IE How many black cats adopted on October 31st, 2009?).

• Occupancy returns lists of animals, limited via the various parameters, similar to performing a search using the website.

• At-risk evaluations allow polling of owners that have exceeded a limit on an “at-risk” activity and may be investigated.

Reporting Comes In Three Varieties

S.P.O.T.

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Website Layout for Superuser

S.P.O.T.

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Website Layout for Administrative User

S.P.O.T.

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Website Layout for Registered User

S.P.O.T.

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Website layout for Limited User

S.P.O.T.

Innovation Using Data Mining

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Search Algorithm

S.P.O.T.’s search algorithm will first determine all zip codes within the search radius entered, the given zip code being the center point. It will then scan entries that match the location, then eliminate potential matches based on species, then gender, then breed and finally age.

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Insertion of Pet Into System

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New User Registration

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Remove Pet from System

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Search for Pets in System

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Sign up for Alerts

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Work Breakdown Structure

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Market Size• There are about 5,000 independent community animal

shelters nationwide 1

• About 63 percent of all households in the United States have a pet.

• About 75 million dogs and about 85 million cats are owned in the United States. – In 2006, nearly half of pet owners, or 49.7%, considered

their pets to be family members. 2

Source:1 ASPCA.org2U.S. Pet Ownership & Demographics Sourcebook

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Estimated 2010 Sales within the U.S. Market

• For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S.

• Breakdown: Food $18.28 billion Supplies/OTC Medicine $11.01 billionVet Care $12.79 billionLive animal purchases $2.21 billionPet Services: grooming & boarding $3.45 billion Source: APPA

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Phase 2: Staffing RequirementsTitle Quantity Salary Hours Hourly Rate Total

Database Administrator 1 $78,240 90 $37.62 $3,385.80

Computer Programmer 2 $80,030 224 $38.48 $8,619.52

Web Developer 1 $76,000 72 $36.54 $2,630.88

Project Manager 1 $126,840 216 $60.98 $13,171.68

Software Engineer 1 $85,430 216 $41.07 $8,871.12

Hardware Engineer 1 $100,180 40 $48.16 $1,926.40

Total $38,305.40

40% Overhead $15,322.16

Overall Total $53,627.56Source: Bureau of Labor Statistics

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Phase 2: Hardware Requirements

Description Quantity Cost Per Unit Total Cost

Oracle License 1 $17,500.00 $17,500.00

Servers 2 $5,899.13 $11,798.26

Workstations 4 $853.54 $3,414.16

Total $32,712.42

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Budget Overview

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Price Line• S.P.O.T. will be free to use as a browser for

the general public• It will also receive money from each shelter

adoption from a monthly charge of $475.00• In addition, S.P.O.T. will offer an option to

help support the service via donations• Many pet companies, such as Iams or Purina,

may pay to advertise on the website as wellApril 15, 2010 38S.P.O.T.

Break Even Analysis• $475/month charge for each shelter• 24 shelters total• Overall initial investment: $86,339.98• Breaks even at the 8th month ending the month at $91,200.00

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Return on Investment• SPCA

– More animals adopted– Less costs for feeding/euthanizing/body disposals of animals– More freed space – More donations from happy patrons– Profits from data mining

• Discover animal abuse – Animal factories– Negligent pet owners

• Statistical Data– Adoptions statistics (breed, shelter, location, etc)

• End-User (Pet Owner)– Increased chance of being reunited with lost pets– Find lost pets faster– Search available pets for adoption

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What Are The Risks?

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Save the Animals

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References• Adopt-a-pet.com. (2004). Adopt A Pet. Retrieved March 30, 2010 from

http://www.adoptapet.com/ • Animal Shelter of the Wood Valley. Shelter Facts and Figures. Retrieved April 12, 2010, from

http://www.animalshelterwrv.org/faqs.php.• ASPCA | Pet Statistics. (n.d.). ASPCA: The American Society for the Prevention of Cruelty to Animals.

Retrieved March 31, 2010, from http://www.aspca.org/about-us/faq/pet-statistics.html• Bureau of Labor Statistics. Occupation o f Labor Statistics. Retrieved on April 12, 2010, from

http://www.bls.gov/oes/2008/may/oes_va.htm#b15-0000• Industry Statistics & Trends. (n.d.). Welcome to the American Pet Products Association (APPA).

Retrieved March 31, 2010, from http://www.americanpetproducts.org/press_industrytrends.asp• Horn, Ralph. Personal Interview. Mathews County Animal Control, Mathews, VA, March 15, 2010.• Market research statistics - U.S. Pet Ownership & Demographics Sourcebook. (n.d.). American

Veterinary Medical Association. Retrieved March 31, 2010, from http://www.avma.org/reference/marketstats/sourcebook.asp

• NCPPSP - Featured Research. (n.d.). National Council on Pet Population Study and Policy. Retrieved March 31, 2010, from http://www.petpopulation.org/research.html

• Pawprint and Purrs, Inc. Education the key to awareness. Retrieved April 14, 2010 from Pawprints and Purrs, Inc

• Wheeler, Anne. Portsmouth Humane Society, Portsmouth, VA. March 16,2010.

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