World Squash Federation

Sports Presentation:

The Entertainment Asset

By Andy Friedlander

The Sports Presentation Company

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

1. THE SPORTS PRESENTATION COMPANY

Creative Ideas : Event Production : Sponsorship Activation : Digital Integration

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

2. DOMINO’S DELIVER

+ =

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

Event Production – Venue, Technology, F.O.P., Look & Feel, Athlete access

Editorial Values / Content Management

Sponsorship Activation

Broadcast / Webcast Requirements

Audience Experience

Entertainment Vehicle

Exclusive Content Creation

Event marketing – B.O.S.

Technology Loops Return to Event – Apps. SMS etc.

3. WHAT IS SPORTS PRESENTATION?

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

4. WHY BOTHER, WHY NOW?

Boost Profile of Squash

Participation

‘Live’Experience Revenue

Generation

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

Ticket Price & Cultural Esteem of Sports Stars

Entertainment

Anticipation

Ceremony

Surprise

Replay

Drama

Celebration

Multi-Sense

Take Home

Community

Connection

5. AUDIENCE & ATHLETE EXPECTATIONS

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

6. THE EVENT CONSTITUENCY

BROADCAST AUDIENCE

EVENT AUDIENCE

MARKETING PAY OFF

TRIBES

MEDIA

SPONSORS

STARS www.sportspresentation.com / Twitter:

@sportspres / +44 7711 650 961

7. CONVERGENCE & VIRTUOUS CIRCLE

Sports Presentation

Marketing Story

B.O.S.

+ Event Experience

Content

Media Channels

Digital Engagement

Data Exchange

Revenue Opportunity

Crowd Engagement

And not just big events…. www.sportspresentation.com / Twitter:

@sportspres / +44 7711 650 961

FOOTBALL - FATV & Vauxhall – digital engagement

RUGBY - 02’s Best Seat in the House

CYCLING – Track Tracks

SWIMMING – Athlete Tunnels & Studio

BADMINTON – No.10, London Bus, Abbey Road

DIVING – Black Floor & Jumbo Jimmy Jib

GUESS THE SPORT? Big Walk On & Nicknames: The Power, The Count, The Deadly

Boomerang, The Matador, the Viking, The Bronze Adonis, Old Stoneface…….

8. WHAT OTHER SPORTS DO….

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

9. THE GREATEST – INNOVATIVE, CLEAN, MEMORABLE, VALUABLE

Muhammed Ali vs. Cleveland Williams, Round 2, Houston Astrodome, November 1966. www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

10. USA - Delaware Investments US Open 2011

If it’s a stage, and you expect great performances, treat it as such! www.sportspresentation.com / Twitter:

@sportspres / +44 7711 650 961

11. Chennai Shopping Centre, March 2011

Can you convert profile in to participation? www.sportspresentation.com / Twitter:

@sportspres / +44 7711 650 961

12. A SPORT IN NEED OF CHARACTERS

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

GENERATING SPONSOR ASSETS:

• Shot Replays on screens

• Referee Cards

• Shot of the Tournament

• Tin to LED banner

• Naming Court Corners like F1

• Door Sponsor

• 3D Floor Branding

• Service Line

Example:

Investing in a ‘new’ camera angle, creates a new sponsorship inventory

13. COMMERCIAL RATIONALE

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

14. HIT THESE AGAINST THE WALL – SEE IF THEY BOUNCE

Spin the Racket – a 50/50 mechanic – try something new!

Hot Spots on the Front Wall – Exhibition (with extra prizes offered)

PR Stunts – Night Vision Match

Glass Floor = additional seats

Employ TV GFX Techniques to watch online / on screen at majors

Experiential Event – Museum, Strike Booth, SoMe Virals

Audience Stats – shot counters (lobs, boasts, kills), service points, tins

Apps – that have event value / self-play value / community value

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

15. THE HARD QUESTIONS?

PROFILE PARTICIPATION

REVENUE MEDALS

IMPROVE YOUR SPORTS PRESENTATION!

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

16. THE TARGET

nly this?

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961

Think Dangerously, Act Responsibly!

Thank you

By Andy Friedlander

The Sports Presentation Company

www.sportspresentation.com / Twitter: @sportspres / +44 7711 650 961