Sport Public RelationsLecture: 9.3.13

University of CincinnatiBy Jackie Reau

Public Relations:Using strategic communications to

effectively influence behavior.

Group Assignments

Review projects and assignment

Engaging consumers by thinking differently!

Internal Audiences & Communications

*Define Internal Audiences*Define Customer Relationship Management Tool resources and software*Define Key Messages and Communications Vehicles to Share Information*Determine Frequency of Messaging

Segmenting Your Audiences:Men’s College Football Program

Two Internal Audiences

Two External Audiences

*What news to share?*When do I share the news?*Who is the spokesperson for the news?*What is the call to action?*How do we measure our effectiveness?

Strategic Public Relations Planning Outline

*Objective tied to a business goal

*Research to support the objective of the business goal

*Target audiences (internal, external)

*Key messages (call to action, event details, announcement of new coach/player)

*Key initiatives (how to share the information)

*Budget

*Staffing management (who will do it)

*Timeline of activity (when will it get completed)

*Measurement (metrics tied to business goal)

In-Class Discussion: Pair Up

“Create a PR Plan to promote UC women’s soccer game for breast cancer awareness/pink ribbon game in 2013”

ObjectiveTo raise awareness and funds for breast cancer awareness during a UC women’s soccer game and to attract 2,000+ fans to the game at the on-campus stadium.

Target Audiences*Determine at least three audiences

Three Objectives to Support Objective*Can include media event, special event, social media, promotion, etc.

Budget$7,500

Press Release Assignment, due September 10 with typed, printed copy to be turned in at the beginning of class

*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati

*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game

*When: Saturday, Feb. 11, at halftime of the 1 p.m. game

*Where: Fifth Third Arena on the campus of the University of Cincinnati

*How: Tickets are still available at www.gobearcats.com or in advance at the box office

Press release template

Review projects and assignment: Next Week