Mridhul k mDMS PU

Sports licensing

*Sports licensing is a contractual agreement by which a sports team or organization gives a company a license to use its name, logo or trademark on the company’s products.

*The company leasing the rights is known as the licensee and the sports body is the licensor.

*Licensing a sports product gives your business an opportunity to reach a market of sports fans that could be local, national or global, depending on the sports body

*Licensing provides an important source of revenue for both sports bodies and licensees.

*Licensors select licensees that enhance the brand image of the team or the sports organization

*Licensors aim to select reputable and reliable licensees that will use their brand in ways that are appropriate to the sport. 

*Focus on building distribution for your licensed products in major retail chains, as well as strong e-commerce operations

* European soccer teams, for example, have developed strong supporter bases in areas such as the United States, Middle East and Asia by implementing licensing and merchandising deals and reinforcing the deals with regular visits during the summer when the European soccer season has finished

*Manchester United, one of the leading English soccer clubs, has some 56 million fans in the Middle East, according to Global Sports Licensing.

*Deals on that scale give your business the opportunity to build relationships with a large target market that has a strong loyalty to the sports brand.

*Worldwide, retail sales of sports based merchandise came to $25.1billion in 2013

*Royalty income to leagues, sports organizations and athletes of $1000-$1200 million

*Sports licensing is catching up india also

* Mahendra singh dhoni releasing merchandise under his name coolmaal pvt ltd got he license for it

* Chennai super kings-merchandising deals with retailer Future Group, chewing-gum maker Wrigley India Pvt. Ltd, pen-maker Camlin Ltd and cola-maker PepsiCo India Holdings Pvt. Ltd

* Range of apparel and watches, chewing gum, writing instruments and co-branded beverages

* Reebok, the merchandise partner of KKR, sold merchandise of over Rs 5-7 crore in Kolkata alone. This, when SRK jerseys were priced at Rs 1,899 each and T-shirts at roughly Rs 500.

*THANK YOU