Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013

Transcript of Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

Page 1: Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

Sports & Entertainment Marketing

Mr. Bernstein

Recreation Marketing pp 19-22

February 25, 2013

Page 2: Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Sports & Entertainment MarketingMr. Bernstein

Recreation MarketingWhat is recreation?

Kaser & Oelkers: Renewing or rejuvenating your body or mind with play or amusing activity

What are recreational activities?Kaser & Oelkers: Those activities associated with travel, tourism and amateur sports not associated with educational institutions

Page 3: Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Sports & Entertainment MarketingMr. Bernstein

Recreation MarketingTypically requires purchase of a combination of

products and services:LessonsPractice facilitiesEquipmentTravelBranded merchandise

Page 4: Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Sports & Entertainment MarketingMr. Bernstein

Professional Recreational SportsSome professional sports entertainment attempts to

leverage the popularity of a recreational sportExample: Pro BowlingA marketable figure is important to professional

recreational sportsExample: Tiger Woods and golf

Page 5: Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Sports & Entertainment MarketingMr. Bernstein

Travel and Tourism MarketingTraveling for pleasure (as opposed to business)Vacations, Honeymoons, Conventions, Family VisitsTravel marketing is based on…

Market Research

Travel and Recreation marketing both research…Target Markets and their Market Segments


CHAPTER 10 Recreation Marketing

CHAPTER 10 Recreation Marketing

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Bernstein Polynomial

Bernstein Polynomial

Dr. rael Bernstein - The Progressive Orthodontist€¦ · Dr. Rael Bernstein Page 28 MArkETING/ SOCIAL MEDIA TEAM DEVELOPMENT PrACTICE PrOFILE 28 Meet Dr. Rael Bernstein ... and Beth

Dr. rael Bernstein - The Progressive Orthodontist€¦ · Dr. Rael Bernstein Page 28 MArkETING/ SOCIAL MEDIA TEAM DEVELOPMENT PrACTICE PrOFILE 28 Meet Dr. Rael Bernstein ... and Beth

What is Sports and Entertainment Marketing? Chapter 1 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.4 Recreation Marketing.

What is Sports and Entertainment Marketing? Chapter 1 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.4 Recreation Marketing.

Cheryl K. Bernstein RN, BSN, CCRC Director Bernstein ... · Cheryl K. Bernstein RN, BSN, CCRC Director Bernstein Clinical Research Center, LLC Cincinnati, Ohio Cherylkb@fuse.net Identify

Cheryl K. Bernstein RN, BSN, CCRC Director Bernstein ... · Cheryl K. Bernstein RN, BSN, CCRC Director Bernstein Clinical Research Center, LLC Cincinnati, Ohio [email protected] Identify

WHAT IS SER MARKETING? Sports, Entertainment and Recreation Marketing.

WHAT IS SER MARKETING? Sports, Entertainment and Recreation Marketing.

THE PRINCIPLES OF SPORT MARKETING - Sagamore Pub · PDF fileTHE PRINCIPLES OF SPORT MARKETING ... Chapter 1 What Is Sport Marketing? by Gary Bernstein ... encompass sport marketing,

THE PRINCIPLES OF SPORT MARKETING - Sagamore Pub · PDF fileTHE PRINCIPLES OF SPORT MARKETING ... Chapter 1 What Is Sport Marketing? by Gary Bernstein ... encompass sport marketing,

Highland Recreation Area – General Management Plan€¦ · Highland Recreation Area – General Management Plan 4 Public relations/marketing/outreach Programming (special events,

Highland Recreation Area – General Management Plan€¦ · Highland Recreation Area – General Management Plan 4 Public relations/marketing/outreach Programming (special events,

Recreation Marketing Sports & Entertainment Marketing Mrs. Wilson.

Recreation Marketing Sports & Entertainment Marketing Mrs. Wilson.

The Marketing Functions Sports, Entertainment and Recreation Marketing.

The Marketing Functions Sports, Entertainment and Recreation Marketing.

Recreation Equipment, Inc. E-Marketing Analysisbkraabel.free.fr/publications/white_papers/Recreational_Equipment... · Recreation Equipment, Inc. E-Marketing Analysis ... PRICE ...

Recreation Equipment, Inc. E-Marketing Analysisbkraabel.free.fr/publications/white_papers/Recreational_Equipment... · Recreation Equipment, Inc. E-Marketing Analysis ... PRICE ...

Bernstein Excerpt

Bernstein Excerpt

MARKETING THE INDUSTRY SEGMENTS 4.08 Explain the entertainment and recreation industry.

MARKETING THE INDUSTRY SEGMENTS 4.08 Explain the entertainment and recreation industry.

Marketing Your Community Park and Recreation Resources .... Ext. 2007-Chelsie/PDF/e1931-19… · Marketing Your Community Park and Recreation Resources Developing ... get you started

Marketing Your Community Park and Recreation Resources .... Ext. 2007-Chelsie/PDF/e1931-19… · Marketing Your Community Park and Recreation Resources Developing ... get you started

Leonard Bernstein

Leonard Bernstein

Mambo - Bernstein

Mambo - Bernstein

Sports, Recreation, and Entertainment Marketingswcontent.spokaneschools.org/cms/lib/WA01000970/Centricity/Domain... · Organize examples of sports, recreation, and entertainment marketing

Sports, Recreation, and Entertainment Marketingswcontent.spokaneschools.org/cms/lib/WA01000970/Centricity/Domain... · Organize examples of sports, recreation, and entertainment marketing

Richard Bernstein Advisors - Main - Richard Bernstein …...About Richard Bernstein Advisors Richard Bernstein Advisors LLC is an investment manager focusing on long-only, global equity

Richard Bernstein Advisors - Main - Richard Bernstein …...About Richard Bernstein Advisors Richard Bernstein Advisors LLC is an investment manager focusing on long-only, global equity

Travel, Tourism, and Recreation Marketing 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation industry.

Travel, Tourism, and Recreation Marketing 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation industry.