Sports Brands in the World of Soccer 2011

8/6/2019 Sports Brands in the World of Soccer 2011

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SPORTS BRANDS IN THE WORLD OF SA GLOBAL ANALYSIS 2011

www.gsnsports.com.br


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In order to generate an overview of the

sports brands presence in the world of soccer

the study SPORTS BRANDS IN THE WORLD

OF SOCCER A GLOBAL ANALYSIS 2011

includes the analysis of1665 clubs and 209

national teams in relation to its sportsequipment suppliers around all continents

during the 2010/2011 season.

WHATS THE WORLD SOCCERS BRAND?

Produced and Edited by Global Sports Network (GSN)

Idel HalfenMarketing Director

Frederico Mandelli Guaragna Sports Marketing Intelligence Manager

MAY 2011 www.gsnsports.com.br


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CLUBS


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21 Leagues328 Clubs

THE RESEARCH

10 Leagues161 Clubs

3 Leagues47 Clubs

6 Leagues66 Clubs

50 Leagues674 Clubs 25 Leagues

321 Clubs

7 Leagues68 Clubs

The study contents 1665 1st division clubs from 122 countries and117 sports equipment brands.


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O estudo contemplou os clubes da 1 diviso de 122 pases totalizando 1665 times e 117 marc

esportivas.

40.5%19.3%

2.8%

4.0%

19.7%

9.7%4.1%

SAMPLE

The European clubs represent 40.5% of the research samplewhile North America contributed to only 2.8%.


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462 clubs have no sporting goods s

representing 27.7% of the sample. A

the brand that wears more teamstudied group it has 205 teams - eq

to 12.3% and it is followed by N

provides for 15205

159

125

10958

12.3%

6. JOMA7. DIADORA

8. LEGEA

9. HUMMEL

10. KAPPA

11. JAKO

12. REEBOK

13. UHLSPORT14. ERREA

9.5%7.5%

6.5%

3.5%

Other brands that have not reached 1% and totaled 15.3%

CLUBS RESULTS

1st 2nd 3rd 4th 5th

44

4

3

3

3

2

21

SPORTS BRANDS / CLUBS / %



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Only 34 (5.0%) of674 surveyed European

clubs have no sports equipment provider.

Adidas is present in 103 teams - equivalent

to 15.3% of the sample - and dresses gather

with Nike. Puma and Umbro over 51.5% of

clubs in the continent.

The others 32 brands are present in less than 10 teams each and totaled

12.6%.

EUROPE


1. ADIDAS2. NIKE

3. PUMA

4. UMBRO

5. LEGEA

6. JOMA

7. JAKO

8. HUMMEL9. LOTTO

10. KAPPA

11. ERREA

12. MACRON

13. DIADORA

14. UHLSPORT

15.3%14.1%

11.6%

10.5%

5.3%

4.5%

4.0%

10395

78

71

36

30

27

2624

20

14

11

10

10

3.9%3.6%

3.0%

2.1%

1.6%

1.5%

1.5%


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AFRICA


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67.1% of328 African teams of the s

no sports material supplier - equivalenclubs. Nike is the most widespread

the continent and is followed c

Adidas, Diadora and

1. NIKE

2. ADIDAS

3. DIADORA

4. UMBRO

5. ELEX

6. PUMA7. UHLSPORT

8. HUMMEL

9. JOMA

20

16

13

8

7

6.1%

4.9%

4.0%

2.4%

2.1%

Baliston. Burrda. Errea. Hunga. Jako. Kappa. Legea. LocatonMadSport. Olympic. Patrick. Reebok. Sailev. Sarson. Stadio. SpoArmor and Winer did not reach 1% and totaled 7.3% of the clubs s

AFRICA



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ASIA


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ASIA

37.7% among 321 Asian clubs analyze

no sporting goods supplier which rep121 teams. Adidas is the brand more

in Asia with 58 teams (18.1%) while N

provides for 35 (10.9%).

The other 19 sports brands have not reached 1% and totaled 9.

1. ADIDAS

2. NIKE

3. PUMA

4. DIADORA

5. LOTTO

58

35

22

13

13

18.1%

10.9%

6.9%

4.0%

4.0%

6. UMBRO

7. BURRDA

8. UHLSPORT

9. ERREA



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SOUTH AMERICA


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SOUTH AMERICA

10 of the 161 South American studied

has no supplier - equivalent to 6.2%. P

the brand that wears more clubs in SouAmerica - 14 teams (8.7%) and has b

followed closely by Umbro. Lotto. Mitr

Walon.

1. PUMA2. UMBRO

3. LOTTO

4. MITRE

5. WALON

6. ADIDAS

7. MARATHON

15.3%14.1%

11.6%

10.5%

5.3%

4.5%

4.0%

1412

11

11

10

7

7

8. KAPPA9. RUNIC

10. TOPPER

11. DIADORA

12. NIKE

13. OLYMPIKUS

14. PENALTY


Others 30 brands are present in less than four teams each and t


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NORTH AMERICA

Only one of the 47 American teams

studied has non supplier. Adidas is thebrand more present on the continent - is

at 18 teams (38.3%). It is wearing all

USA Major League Soccer clubs

1. ADIDAS2. GIVOVA

3. ATHLETICA

4. NIKE

5. PUMA

6. UNDER ARMOUR

7. UMBRO

189

5

3

2

2

1

38.3%19.1%

6.4%

6.4%

4.3%

4.3%

2.1%



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CENTRAL AMERICA


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CENTRAL AMERICA

45.5% of the 66 clubs on the continent

researched have no sports equipment

supplier. The Spanish Joma is the leader

in Central America and dressed 12.1%

of the clubs.


1. JOMA

2. LOTTO3. UMBRO

4. PUMA

5. JJB

6. MITRE

8

55

3

2

2

12.1%

7.6%7.6%

4.5%

3.0%

3.0%


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OCEANIA


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67.6% of68 teams surveyed have no spogoods supplier. The leader is Reebok wit

presence in 11 Australian League clubs (1

#2 is Lotto - 4 (5.9%) while Adidas and U

are tied in third place with two teams ea

(2.9%).

OCEANIA



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SPORT BRANDS


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CLUBS TOP 5

AFRICA

ASIA

SOUTH AM.

CENTRAL AM.

NORTH AM.

EUROPE

OCEANIATOTAL

RANKING


6.1

10.9

1.6

1.5

6.4

14.1

1.49.5

2

1.8

6.9

15.3

4.5

4.3

11.6

07.5

3

2.4

3.1

14.1

7.6

2.1

10.5

2.96.5

4

0.9

4.0

11.6

7.6

0

3.6

5.93.5

5

0.9%

4.9

18.1

4.5

1.5

38.3

15.3

2.912.3

1

Adidas and Nike compete strongly in Asia and Europe while Puma, Umbro

Lotto dispute South Americans preference.


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CLUBS RANKING1. Adidas

2. Nike

3. Puma

4. Umbro

5. Lotto

6. Joma7. Diadora

8. Legea

9. Hummel

10. Kappa

11. Jako

12. Reebok

13. Uhlsport

14. Errea

15. Givova

16. Mitre17. Macron

18. Walon

19. Burrda

20. Lacatoni

21. Elex

22. Marathon

23. Saller

24. Asics

25. Atletica

26. Runic27. Topper

28. UnderArmour

29. Astore

205

159

125

109

58

4841

40

32

31

30

26

26

19

14

1412

10

8

8

7

7

7

5

5

55

5

4

12.3%

9.5%

7.5%

6.5%

3.5%

2.9%2.5%

2.4%

1.9%

1.9%

1.8%

1.6%

1.6%

1.1%

0.8%

0.8%0.7%

0.6%

0.5%

0.5%

0.4%

0.4%

0.4%

0.3%

0.3%

0.3%0.3%

0.3%

0.2%

30. Baliston

31. Le Coq

32. Olympikus

33. Patrick

34. Penalty

35. DouY Football36. Erima

37. Lescon

38. Masita

39. Mass

40. MGR

41. Olive Sport

42. Sport Zone

43. Sportika

44. Airness

45. Bommer46. Canterbury

47. Fair Play

48. Fila

49. JJB

50. Kelme

51. Li Ning

52. Lomas

53. Mizuno

54. NAAI

55. Pro Star56. Reusch

57. Royal

58. Stadio

4

4

4

4

4

33

3

3

3

3

3

3

3

2

22

2

2

2

2

2

2

2

2

22

2

2

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%0.1%

0.1%

0.1%

59. Training

60. Wilson

61. Zeus

62. Astro

63. ASW

64. Aviva65. Balonpie

66. BW

67. Carbrini

68. Castle

69. Convert

70. Dal Ponte

71. DalD

72. Desportreino

73. Do More

74. Duarig75. ERK

76. Fanatic

77. Forza

78. Gems

79. Godedke

80. Grand Sport

81. H2O

82. Hunga

83. Jartazi

84. Jugados85. Kanxa

86. Kiu-Kak

87. Klupp

2

2

2

1

1

11

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

11

1

1

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%0.1%

0.1%

0.1%

88. Lder

89. Luanvi

90. MadSport

91. Meta

92. Mikasa

93. Mill94. Olympic

95. Peba

96. Pirma

97. Podium

98. Q 1905

99. Rojo Norte

100. Saillev

101. Sarson

102. Sheffy

103. Signia104. Skyros

105. Slam

106. Specs

107. Sport 2000

108. Stanno

109. Super Bola

110. TEAM

111. Tronic

112. Unosports

113. Vandanel114. Vartandal

115. Winer

116. X1869

0

0

0

0

0

00

0

0

0

0

0

0

0

0

00

0

0

0

0

0

0

0

0

00

0

0

1

1

1

1

1

11

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

11

1

1


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NATIONAL TEAMS


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Among the 209 national teams survehave no sporting goods supply contra

(34.5%). Adidas is the brand that dre

more national teams according to the

researched group with 43 equivalent

20.6% of overall.

43

28

22

11 7

20.6%

6. JOMA

7. JAKO

8. LEGEA9. MITRE

10. ERREA

11. HUMMEL

12. WALON

13. BURRDA

13.4%10.5%

5.3% 3.3%

The Top 5 brands related to nationals team are the same to clubs even in sort and o

1st2nd

3rd 4th 5th

SPORTS BRANDS/ TEAMS / %

www.gsnsports.com.br Others brand dont reach 1% and s

NATIONAL TEAMS


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1. NIKE

2. UMBRO

66.6%

33.3%

2

1

NORTH AMERICA

1. ADIDAS

2. PUMA

3. WALON

4. NIKE

5. MARATOHN

4

2

2

1

1

SOUTH AMERICA

1. JOMA

2. LOTTO

3. MITRE

4. UMBRO5. COPA

6. ROTTO

without

9.1%

6.1%

6.1%

6.1%3,0%

3,0%

60.6%

3

2

2

21

1

20

CENTRAL AMERICA

40%

20%

20%

10%

10%

1.4%3

16%33

4.9%10

Nike dresses more nationalteams in North America

region which adidas - leader

in South America - has more

clubs.

In Central America

Joma. Lotto and Mitre

are strongly present in

both selections as

clubs.

NATIONAL TEAMS

NATIONAL TEAMS


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40.5%

50


1. ADIDAS

2. NIKE

3. PUMA

4. UMBRO

26%

18%

12%

12%

13

9

6

6

EUROPE

1. PUMA

2. ADIDAS

3. NIKE

4. LEGEA

without

23.1%

21.2%

3.8%

1.9%

50%

12

11

2

1

26

AFRICA

A

1. LOTTO

2. NIKE

witho

OCEA

1. ADIDAS

2. NIKE

3. PUMA4. UMBRO

5. BURRDA

6. ERREA

7. MIZUNO

without

5. HUMMEL

6. JAKO

7. LEGEA

without

4%

4%

4%

8%

2

2

2

4

Among European and Asian

national teams adidas and

Nike vie for leadership whilein AfricaPuma is more

present. Lotto prevails in

Oceania.

23.5%

49

25.6%

55

5.8%

12

NATIONAL TEAMS

FIFA TOP 10


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FIFA TOP 10


NATIONAL TEAMS

TOP 10 FIFATOP 20 FIFA

TOP 30 FIFA

40%40%

36.7%

20%20%

20%

10%10%

10%

00

3.3%

30%30%

30%

TOP 10 FIFA

2010 FIFA WC

8.3%

8.1%6.6%

8.9%

6.6%

6.4%

7.2%

1.9%

9.9%

11%

CLUBS

Among the national teams were analyzed the FIFA Top 10. Top 20 and Top

Ranking

The survey also included 181 clubs from 10 leagues corresponding to the F

TOP 10 Ranking

Other 472 clubs from 31 countries present in the 2010 World Cup - except

Korea - were also searched. Of this sample 78 of them have no sponsor spogoods supplier (16.5%)

3.3%

1.5%

4.4%

4.9%

5.5%

4.9%


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Centro Empresarial CittAmricaAv. das Amricas 700 - Bl. 6 - Sl. 228/234

Barra da Tijuca - Rio de Janeiro - RJBRAZIL (55) [email protected]

Idel Halfen - [email protected] Mandelli - [email protected]

Sports Media I Sports Management I Sports Marketing I Carrear Managem

@gsnsports
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

Sports Brands in the World of Soccer 2011

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