WELCOME

Andrew Collins – Head of Products a.collins@sportingpulse.com

Paul Fink – Online Content Manager p.fink@sportingpulse.com

①What we’re covering in the next 45 mins 3 steps of website refresh

②To ask a question... type a Q at any time, Paul will respond onscreen so you can see

open dialogue

③Feedback email, call office, customer service, account managers

Last major refresh was 2 years ago. The web moves quickly, meaning our sites are a little dated and need an overhaul

We have broken our development into 3 phases:

①Site Refresh (Nov10) inc Menus, Layouts, Colours, Fonts, Headers

②Enhance UI & usability (Dec10-Jan11) Checklists, Wizards, Placeholders

③Site Re-structure (Feb-11) Modular home pages / more flexibility in design

Last major refresh was 2 years ago. The web moves quickly, meaning our sites are a little dated and need an overhaul

We have broken our development into 3 phases:

①Site Refresh (Nov10) inc Menus, Layouts, Colours, Fonts, Headers

②Enhance UI & usability (Dec10-Jan11) Checklists, Wizards, Placeholders

③Site Re-structure (Feb-11) Modular home pages / more flexibility in design

Currently, The SportingPulse Network hosts over 40M PI’s per month from over 1.7M unique visitors.

Users land primarily on:

Scores and Statistics – 70%

Home pages – 8%

Photo Galleries – 6%

News / story pages – 16%

WHY?

BEST PRACTICE:

Research into top sports websites, Layout, Colour schemes, Vision impaired, Encourage use and reward for good use.

BETTER LAYOUTS:

Over 60% of site traffic is generated through results and stats information. Ensure that there is space to display all statistical information on the sites and that we follow best practice in the layout of all information.

CONTENT IS KING:

Ensure that site content is readable and work towards a better flow of information, including removal of background colours on text rich content areas

Page Layout Design Overview

Last major refresh was 2 years ago. The web moves quickly, meaning our sites are a little dated and need an overhaul

We have broken our development into 3 phases:

①Site Refresh (Nov10) inc Menus, Layouts, Colours, Fonts, Headers

②Enhance UI & usability (Dec10-Jan11) Checklists, Wizards, Placeholders

③Site Re-structure (Feb-11) Modular home pages / more flexibility in design

In terms of interface (UI) and ease of use, we will implement an administrators check list (wizard) in order to get the best from our sites.

The wizard will comprise of 9 components, which will also give a new and clear user path to follow as we implement ongoing changes to our web infrastructure.

As such, our check list (wizard) has a 2-fold philosophy;

1.to encourage the administrator to build a ‘complete’ website

2.To make publishing ‘easy’, by showing the depth of publishing opportunities available to administrators in a simple framework.

1. League Name2. Choose a domain3. Add logo4. Colour selection5. Header6. Sponsor Layout7. Menu structure8. Add content

+ News+ Photo gall+ Events+ History

9. Add gadgets (widgets)

1. League Name (edit details)

Will have a component of Product Registration in order for us to be able to contact administrators if there are issues, when there is new devel, etc

League Contact (email) Contact Number (optional) League Postcode

2. Choose a domain

3. Add logo

4. Colour selectiona. From 20+ colour

options to 8b. sites will have

preview in backend, so you can see changes before sending live

5. Choose headera. Choose from a

number of generic headers or the prescribed governing body look, easier upgrade path to customise your header.

b. add your logo into generic headers

6. Sponsor Layout Need a better

representation of league and club sponsors

RH column remains white

Under an upgrade path (Phase 2), we will look at better representing sponsors on sites.

7. Menu structure

Looking at Limit / Count characters available for horizontal menu items in order to prevent scrolling

8. Add contentWe are upgrading our CMS for the new releaseTinyMCE – used by Facebook, Wordpress, Microsoft

and 1000’s of others

9. Add gadgets Build our own for

consistent, ongoing deployment

RH column remains white (on black)

In using the RH column, we can further enhance site aesthetic, usability, fun

Look to enhancing the offering for leagues and clubs around their sponsors

Last major refresh was 2 years ago. The web moves quickly, meaning our sites are a little dated and need an overhaul

We have broken our development into 3 phases:

①Site Refresh (Nov10) inc Menus, Layouts, Colours, Fonts, Headers

②Enhance UI & usability (Dec10-Jan11) Checklists, Wizards, Placeholders

③Site Re-structure (Feb-11) Modular home pages / more flexibility in design

We wish to retain the majority of users within the SportingPulse CMS, as opposed to building Typo3 websites (currently over 100 SmarterWebs).

We would be able to give users a clear upgrade path, at a far more effective price than SmarterWeb.

We are proposing to build ‘modular’ pages throughout the SWW.

Main takeaways:

Websites will change on November 22nd, 2010

All website administrators will be given the chance to test new layouts

The big 3 initial changes:

Page refresh Menu layouts. Colour palettes.

We are communicating:

Comms through Account Managers to NGB / premier stakeholders

Network comms / Blogs – blog.sportingpulse.com

5 scheduled webinars, some open, some sport based

THANK YOU

Andrew Collins – Head of Products a.collins@sportingpulse.com

Paul Fink – Online Content Manager p.fink@sportingpulse.com

Your account managers are also available to talk through these changes.

This presentation is available at www.slideshare.net - search for SportingPulse

SP Phone: +613 8676 6976