Sportaccord 2006 Bidding cities Strategies for success in the international event markets Peter Mann...

Sportaccord 2006

Bidding citiesStrategies for success in the international event markets

Peter Mann

Executive Chairman

pmpLEGACY

Mike Lee Chief Executive Vero Communications

Derek Casey Bid Director Glasgow 2014 Commonwealth Games

Kit McConnell Head of Rugby World Cup Department IRB

David Simon President Los Angeles Sports Council

Peter Mann Executive Chairman pmpLEGACY

EVERYONE OF YOU!

Sportaccord 2006Bidding cities – strategies for success

Our workshop contributors today

The international event market?

Olympic Games

Commonwealth Games

World Cups

World Championships

Asian Games

World University Games

African Cup of Nations

Island Games


winning the bid – becoming the host city

taking part – the bid process itself

trial run – for future success


Success?


Success?

financial reward?

politics

prestige

pride


Success?

A catalyst for sustainable benefits

raise profile

urban transformation

create employment

healthier nation

empower communities

sport participation increase

regenerate specific areas

collaborative working

Strategies?

communication

political

financial

partnerships

process


Strategies?

Getting the process right - right from the outset!

Legacy planning and implementation

Event management and operations

Bid preparation and submission

A winning bid

Facility development and business planning

Event planning

Pre-bid feasibility study


7 steps to success

Strategies?

Pre-bid feasibilitystudy

technical appraisal

cost benefit analysis

bid winnability

risk assessment

long term legacy benefits

Go/No go?


Strategies

Getting the process right from the outset

Effective legacy planning and implementation


Pre-bid feasibilitystudy

Bid preparation and submission


xPlanning LegacyEvent

legacy planning & implementation

Event

What legacy is not

referring just to the ‘after use’ or exit strategies for key facilities

building permanent venues and then trying to find a use for them post event

listing a wide range of infrastructure projects that are unlikely to be sustainable in the long term

expenditure rather than investment.


What legacy is

ensuring that as many sustainable benefits as possible are generated by the event for the host city, region and country

delivering these benefits well before, during and long after the event for all stakeholders and communities

every LOC having a legacy vision and published Legacy Plan to leverage every possible opportunity.


The legacy agenda of sustainable benefits


Sporting

Environmental

SocialEconomic &Tourism

The legacy agenda of sustainable benefits

Role models?


Host City 2012 LondonManchester

Barbados

Vancouver

Glasgow

and now…


Strategies?

communication

political

financial

partnerships

process

communication

Sportaccord 2006 Bidding cities Strategies for success in the international event markets Peter Mann...

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