SportAccord 2003

Understanding the new realities of Sport television May 15th 2003 - Madrid

Mickael Hagege - Sports Research Manager Eurodata TV

The 10 best performing national sport ratings of the year

COUNTRY CHANNEL PROGRAMTVR (%)

Tot Individ.

JAPAN Fuji TV WORLD CUP SOCCER : JAPAN VS RUSSIA 47,6

ITALY RAI 1 WORLD CUP SOCCER : ITALY VS SOUTH KOREA 42,6

ESTONIA ETV OLYMPIC GAMES : CROSS COUNTRY MEN 50 KM 42,6

NORWAY NRK 1 OLYMPIC GAMES : CROSSCOUNTRY SKIING 40,3

SERBIA MONTENEGRO RTS 2 BASKET BALL : YUGOSLAVIA VS ARGENTINA 38,8

GERMANY ZDF WORLD CUP SOCCER : GERMANY VS BRAZIL 37,2

BRAZIL GLOBO WORLD CUP SOCCER : GERMANY VS BRAZIL 36,3

POLAND TVP1 OLYMPIC GAMES 35,9

USA FOX SUPER BOWL : NEW ENGLAND VS ST LOUIS 32,2

AUSTRALIA MELBOURNE NET 10 TEN'S AUSTRALIAN FOOTBALL : GRAND FINAL 31,7

Copyright Médiamétrie 2003 / Source Eurodata TV - Relevant partners

Average audiences TVR(%) of the 2 last finals of the World Cup

for Live on free to air channels (Target : Total individuals)

39,3

23,1

20,6

17,2

33,737,2

27,530,5

5,0

44,8

WC Final 1998

WC Final 2002

France

Spain Germany

Italy Japan

Copyright Médiamétrie 2003 / Source Eurodata TV - Relevant partners

Average audiences TVR(%) of the last editions of the Champions League

for Live on free to air channels (Target : Total individuals)

13,212,5

11,5

10,7

5,5

8,9 8,7 8,2

11,810,7

9,2

11,5

16,6

14,8 14,6

12,8

15,0

13,8

12,4

10,9

1999/2000

2000/2001

2001/2002

2002/2003 1st & 2ndround

France

Germany

Italy Spain UK

Copyright Médiamétrie 2003 / Source Eurodata TV - Relevant partners

23,1

7,8

16,5

12,5

7,97,0

19,2

13,8

7,7

22,4

18,6

6,6

19,0

14,3

7,75,7

12,8

17,3

5,7

20,0

France Germany Italy UK Finland

1999

2000

2001

2002

Average audiences TVR(%) of the Grand-Prix broadcast

For Live on Free to air channels (target : Total individuals)

Copyright Médiamétrie 2003 / Source Eurodata TV - Relevant partners

27,0

79,6

11,2

40,2

6,0

37,0

2,0

11,0 8,2

95,2

10,1

36,0

TVR%

Mksh%

France Uk Ireland Italy Australia South Africa

Copyright Médiamétrie 2003 / Source Eurodata TV - Relevant partners

One Sport Year in the World- Audience TV Report -

www.eurodatatv.com / sports@mediametrie.fr