Sport TourismPaul Charbonneau

Brantford – March 30, 2006

Key Figures

• Over 200,000 sporting events held each year in Canada.*

• Sport Travel represents $2.4 billion in total tourism spending, annually.*

*Canadian Tourism Commission - 2004

Economic Impacts*

*From the Sport Tourism Economic Assessment Model - CSTA

Event 2002 NA Indigenous Games

2002 Skate Canada International

2003 Canada Winter Games

2003 World Youth Athletics Champs.

2003 World Cycling Champs.

Economic Activity

$15.5 M $6.3 M $70.3 M $37.4 M $48.3 M

GDP $7.4 M $2.6 M $28.6 M $17.2 M $20.2 M

Jobs 205 74 1,015 600 527

Taxes $4.8 M $898 K $10.4 M $6.3 M $8.4 M

Economic Impacts*

*From the Sport Tourism Economic Assessment Model - CSTA

Event 2004 Brier 2004 Bell Capital Cup

2005 FINA World Championships

Veissmann 2005 FIS World Cup

2006 IIHF World Junior Hockey

Economic Activity

$23.1 M $11.1 M $181.2 M $6.5 M $41.0 M

GDP $11.0 M $4.9 M 72.4 M $2.5 M $21.7 M

Jobs 238 162 1,974 64 275

Taxes $3.1 M $2.1 M $29.0 M $1.0 M $4.6 M

Budget Surpluses2005 Ontario Summer Paralympic Championships – Windsor-Essex $61,000

2005 Ontario Senior Games Winterfest – Barrie $110,000

2004 Ontario Winter Games – London/Barrie $125,000

2004 Ontario Summer Games – London $300,000

2004 Ontario Senior Games Actifest – St. Catharines $44,000

2004 Ontario Summer Paralympic Championships – Etobicoke $45,000

2003 Ontario Summer Paralympic Championships – Sarnia $19,000

More Impacts

• Economic– It costs less to host an event than it does for

your team to go to one

• People– Volunteer involvement, marketable job skill

development

• Sport– Expose community to a new or emerging

sport creates opportunity to grow the sport– Capital investment, facility refit

Facilities

• Multi-sport venues or Multi-field locations are more cost effective

• Facilities drive Sport Tourism and Community Development

• Variety of funding and financial plans out there– City owned and operated– City owned and 3rd Party operated– 3rd Party owned and operated with Community

usage guarantees

Facility Plans• Kingston

– Current plans 1 Multiplex (4pad) & 1 LVEC– 4 pad ice complex to replace 3 current rinks– Older rinks to be converted to other sport

facilities – Exploring partnership with YMCA for pool

and gym services at Multiplex– Still finalizing financing model– Harmonization of user fees across city

instead of tax increases

Facility Plans• Sylvan Lake, AB

– 15 yr development strategy– Planned construction in 3 yr spending phases– Funding through Town, Grants (Centennial),

Municipal Sponsorship, Fundraising & Corporate, Inter-Municipal Partnerships

– Sponsorships of Building, Dressing Rooms, for 25 and 10yrs respectively

– Pre-budgeted operating needs, know shortfall going in.

– Plan only accounts for 60% usage and no concession revenues

Facility Plans• Coquitlam, BC

– Sports Field Strategy• Artificial turf provides 4 times more playing time• Lighting at fields increases hours of operation

– Differentiation between city maintained and non-city maintained facilities

– Provides detailed costing for creation of fields and diamonds at different class levels

– Recommended Financing to come from City Capital Budgeting

– 5-7yr focus on Tournament hosting facilities

Facility Plans• North Bay

– A.J. Fricker School field renovation• City, School Board, Ultimate Frisbee League each

contributed $15k• Ultimate League – right of first refusal for field• City – dedicated community use in Summer• School – New Field

– School usage agreements• Draft Agreement with all 4 School Boards• School gets first priority• City gets Min. 8 Hrs/wk between Victoria Day and Labour

Day• City keeps 15% of user fees collected during their time.