Sport TNC California Fitness corporation
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Transcript of Sport TNC California Fitness corporation
Sport TNCCalifornia Fitness corporation
What is C.F ?
History
• A chain of fitness centers developed at US, by Eric Levine
• Expanded and stabilized in Hong Kong, opened several branches in China, Korea, Singapore, and Vietnam, to name a few
• The corporation also owns a fitness center, the world famous Planet Yoga.
• Get involved in producing Sport goods and foods
Brand NameCalifornia Fitness corporation has three main
companies:
Branches and Distribution
• California Fitness corporation has over 70 companies in America and more than 40 clubs in Asia.
• The majority of branches in America are concentrated in California State. Typical branches are:
A) CARMICHAELB) CARMICHAEL/ARDENC) MADISON/I-80D) SUNRISE/HWY 50E) MCCLELLAN SPORTS & FITNESSF) HOWE AVENUE CLUBG) CORPORATE OFFICEH) ORANGEVALEI) ITRUS HEIGHTSJ) ROSEVILLEK) NATOMASL) DOWNTOWN / J STM) FOLSOMN) ROCKLINO) ROCKLIN SPORTS & FITNESSP) ELK GROVEQ) LAGUNA
Corporate Offices (Orangevale, CA)
the branches in Asia are: China: BEIJING and SHANGHAI. Hong Kong: CAUSEWAY BAY and 9 clubs. Singapore: ORCHARD, RAFFLES and 2 additional clubs.
Thailand: CHIANGMAI, PATTAYA, SUKHUMVIT 23 and 7 other clubs.
• Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG PLAZA (in District 5 – Ho Chi Minh City).
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California Fitness Center has opened in Hanoi on December 15th 2010.
• Besides, there are other centers in many countries such as
Administrator
• Chairman: Eric Levine - Currently executive director in California WoW Xperience in Thailand.
• Director-general (in Vietnam): Randy G. Dobson.
• Manager of Sales & Marketing (in Vietnam): Dane R. Fort.
• Managing director (in Vietnam): Kenda Johnson.
Products
• Besides exercise programs, California Fitness Centers has some specialized products for members.
Sugar free cakes
Sugar free cakes
Services• Group X is a dancing program. These are many
different kinds of dancing, from easy to difficult.
Body Combat Body Jam
Zumba Belly Dance
RPMBody Pump Body Balance
Personal Training
Kickfit
Yoga
• Hatha Yoga, Power Yoga, Detox Yoga, Yoga for Weight Loss, Hot Yoga.
• Members can hang out at the Califresh cafe with a cool healthy drink and chat with friends or use modern internet lounge to get in touch with people all around the world.
Califresh and Café
Spa & Aesthetics
People demands in “world economic geography change” and
CF supplys
Globalization
The growth of TNCs => Oversea assignments increase => Same-standard branches are available in all the world for international members
International standard demands => outsource the foreign exercises from native countries
Flexible time
Developement
• Lame incomes and development in developing countries => high quality service for high income areas
• Worldwide care about health development => international standard scientific trainning programs
Population and environment
Population explosion and city’s lame population => traffic jam => scientific branch-distribution
Pollution and noise => a better replacement for outdoor exercises
Job’s task increase => all spa, café shop, gym, etc, in the same place => save time
Food pollution and fake foods => creditable nutrient products
Why Asia ?
Potentials• Cheap labor price• The increase of living standard• The increase of city and new commercial
centers• The foreign investments in Asia• Outsource new native exercise
Advantage
• Supply jobs for Asians with higher income• Motivate the living-standard development in
Asia• Placeless fitness centers for TNCs’ staffs• Do not decrease jobs of US• Good for environment
weakness
• Although they have US directors for operation and standard guaranty, the bad management and services of local staff make a big effect
• Global standard statement but the local standard staff
• Do not make significant economic effect • Can’t prevent the social problems occur in
they fitness centers
suggestion
• The co-management with 1 US and 1 local manager
• More obvious prices for each countries• Flexibility to local culture• Direct feedback from customers
Is this model of TNC harmless or just another no-effect TNC ?