SPORT SYNC · PDF fileCASE STUDY SAP Uses 4C Sport Sync to Drive Contextual Engagement During...
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FOR MORE INFORMATION, CONTACT [email protected] Sync in real time with key sports moments. Target highly-granular sports events including match start, scoring plays, etc. Deliver an integrated marketing campaign with your sponsorship partners. Activate your Social Media Marketing Campaign–Triggered by Live Sports Moments SPORT SYNC part of 4C Social Ads OF CONSUMERS USE OTHER DEVICES WHILE WATCHING TV 87% (Accenture, 2015) AVAILABLE FOR: LEADING EUROPEAN FOOTBALL COMPETITIONS, NBA, NFL AND MORE
Transcript of SPORT SYNC · PDF fileCASE STUDY SAP Uses 4C Sport Sync to Drive Contextual Engagement During...
FOR MORE INFORMATION, CONTACT [email protected]
Sync in real time with key sports moments.
Target highly-granular sports events including match start,
scoring plays, etc.
Deliver an integrated marketing campaign with your
sponsorship partners.
Activate your Social Media Marketing Campaign–Triggered by Live Sports Moments
SPORT SYNCpart of 4C Social Ads
OF CONSUMERS USE OTHER DEVICES WHILE WATCHING TV87% (Accenture, 2015)
AVAILABLE FOR: LEADING EUROPEAN FOOTBALL COMPETITIONS,
NBA, NFL AND MORE
FOLLOW US @4CINSIGHTS OR VISIT US AT 4CINSIGHTS.COM
CASE STUDY
SAP Uses 4C Sport Sync to Drive Contextual Engagement During NBA Finals
CHALLENGESAP partnered with Under Armour to deliver a better solution for live business through technology. SAP sought to open up messaging beyond their usual target audience of IT Decision Makers and reach a broad audience with contextually relevant co-branded messaging in conjunction with with important NBA Finals moments.
SOLUTIONSAP’s media agency, Resolution Media, selected 4C Sport Sync to deliver promoted tweets at the same time as exciting NBA Finals moments that drive social engagement on Twitter. Co-branded creative with Under Armour, a sponsor of Stephan Curry, was triggered after important moments such as three pointers, dunks, lead changes, and flagrant or technical fouls. The technology delivered a solution for connecting SAP’s sport sponsorship with the detailed, measurable tracking of digital media to achieve greater results.
RESULTSSAP understands the importance of being in the moment with its Live Business technologies that Run Simple to streamline business processes. 4C Sport Sync helped SAP improve the value from NBA Finals moments while demonstrating its sports sponsorships are integral through digital measurement.
Throughout the NBA Finals, Resolution Media outperformed its KPIs using 4C Sport Sync for its Promoted Tweets. Ads on Twitter that were triggered with 4C Sport Sync achieved 56% lower Cost Per Interaction (clicks plus engagements) while achieving a 13% higher Interaction Rate compared to non-synced campaigns and drove SAP’s NBA Finals #runsimple initiative with Under Armour to success.
COST PER INTERACTION
56% INTERACTION RATE
13%
