Sport PRLecture: 10.14.14

University of CincinnatiBy Jackie Reau

Crisis Communications

*Develop a plan with contingencies*Name the spokesperson(s)*Share the plan with staff*Hold practice drills/media coaching*Be proactive in sharing news as available*Don’t hide from the media

Crisis Communications

New Jersey HS Football Hazing Scandalhttp://abcnews.go.com/US/jersey-football-program-jeopardy-hazing-bombshell/story?id=26155338

ATP Social Media Challenge

Coach Press Conference Assignment

http://www.nfl.com/videos/nfl-am/0ap3000000403749/Belichick-We-re-on-to-Cincinnati

Watch the press conference and write/type a one-page critique with the following: Overall effectiveness, target audiences, key messages intended to share, constructive criticism on making this event more successful and the history of Bill Belichick and media.

DUE: In-class on October 28

No Class on Oct. 21

Read this article: http://www.nytimes.com/2014/10/12/us/florida-state-football-casts-shadow-over-tallahassee-justice.html?module=Search&mabReward=relbias%3As%2C%7B%222%22%3A%22RI%3A18%22%7D&_r=0

Write/type a three-paragraph response email to FSU athletic donors from you (acting as the FSU Athletic Director)

DUE: In-class on October 28