Sport Events Congress 2016: Sponsorship & Exhibitor...

Sport Events Congress 2016:

Sponsorship & Exhibitor OpportunitiesContact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

Sponsorship & Exhibitor Opportunities

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Sport Events Congress 2016, hosted by theCanadian Sport Tourism Alliance, will takeplace March 6-8, 2016 at the Westin OttawaHotel. The Congress is the largest annualgathering of sport events rights holders,event managers, tourism professionals andsuppliers to the industry.

Over 400 leaders in event bidding andhosting gather each year at Sport EventsCongress for professional development, torecognize outstanding achievement in eventhosting and to network at SEC’s ever popularsocial events. The event offers a nationalmarketing focus that connects key decisionmakers in the event bidding and hosting areaacross Canada.

Why Sponsor? What’s In It for You?

Sponsorship of this event is a cost-effectiveway for companies and organizations torealize a higher profile at the Congress andbuild meaningful relationships with eventsrights holders, destinations and suppliers tothe sport tourism industry. At SEC, oursponsors meet more people, go away withmore (and higher quality) leads and have amore visible brand for their products/services in the sea of 400+ delegates!

Plus, in addition to the on-site perks,sponsorship of the Congress offersyear-round online marketing onwww.canadiansporttourism.com and ahighly visible social media campaign onTwitter and Facebook in the Congressplanning window (September – March). Plus,sponsors have priority access to other year-round marketing opportunities with CSTA.

Sponsors

Out!Don’t be another

face in the crowd

at Sport Events

Congress…


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Did You Know?

Sport Tourism is Canada’s fastest growingsegment with $5.2 billion in annual spending.An increasing number of Canadian number ofCanadian communities are using events andsport hosting as a community economicdevelopment initiative because sporting eventsare proven to attract new visitors and enhanceawareness of the destinations.

In 2015, at Sport Events Congress, the averagespend per person while in Toronto for theCongress was $304 and the economic impact asmeasured by CSTA’s STEAM Model was $1.63million of total economic activity!

Quick Facts about SEC

• Almost 50% of attendees who attendedprevious Congresses said SEC 2015 wasthe best one yet!

• The most popular element of theCongress is Sport Events Exchange, abusiness-to-business marketplace.

• Networking, building relationships andbusiness development are some of thetop reasons that sport tourismprofessionals attend SEC.

• 2/3 of delegates are repeat attendeeshaving attended five or more previousevents. The remaining 1/3 of delegatesare first-timers (see charts for breakdownof attendees).

• Ottawa has hosted Sport Events Congressseven times and will also host again in2017 and 2019.

49%

7% 27%

17%

2015 Sport Events Congress (Toronto)Provincial Breakdown of Attendees

Ontario

Atlantic Canada

Western Canada

Quebec

2012 Sport Events Congress (Richmond) Participant Breakdown

(By Industry / Organization Type)

Events Rights Holders

Tourism / Municipalities

Industry Suppliers

Education

38%

3% 36%

23%


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CONGRESS PRESENTING SPONSOR$12,000 per year or $20,000 for SEC 2016 & 2017 (both in Ottawa)One position available

The presenting sponsor category is open to a company who seeks an enhancedprofile at the Congress, while at the same time would like to benefit from ayear-round partnership with CSTA. The Presenting sponsor will have primaryidentification at the Congress as well as added benefits with the CSTA on ayear-round basis and inclusion in the PRESTIGE Awards.

A customized package will be developed based on the presenting sponsor’sobjectives and may include:

• Preferred guest room rate at host hotel• Branding on volunteer clothing• Complimentary Congress registrations• Advertising online and in event program• Title sponsorship of a PRESTIGE Award category• Speaking opportunities• Extra drink tickets for hospitality events• Ground transportation to and from airport and host hotel• Reserved seating in plenary sessions• Branding on all e-communications re: SEC and news releases

And more!

DAY 2 LUNCHEON SPONSOR$4,750 (2016 only) or $9,000 (2016 & 2017)

All eyes will be on you as a luncheon sponsor! Each Congress luncheon will feature akeynote speaker or presentation and luncheon sponsors will have a highly visiblepresence during the lunch, including the opportunity to conduct an activationtargeted to attendees (i.e. gifting, video presentation, prize draw, etc.).

SOLD OUT!

Opportunities


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BREAKFAST SPONSOR $4,750 (2016 only) or $9,000 (2016 & 2017)Two positions available (Day 2 & Day 3)

Breakfast is the most important meal of the day so be the first to welcome delegatesas a breakfast sponsor! Each breakfast sponsor will be announced at the beginningof the breakfast and again at its conclusion, in addition to prominent on-site signageand the opportunity to conduct a customized promotional activity with attendees.

SOLD OUT!

HYDRATION STATION SPONSOR$3,000 (2016) or $5,000 (2016 & 2017)

Help keep Congress delegates hydrated during the event as title sponsor of thewater stations located in 2 or 3 visible areas throughout the conference show floor.Each station will be branded to highlight your sponsorship.

Hydration Station sponsors have the option of adding-on sponsorship of onerefreshment break at a cost of $1,500 (see details below).

Note: Hydration Station not exactly as shown.

REFRESHMENT BREAK SPONSOR $3,000 (2016 only) or $5,500 (2016 & 2017)Two positions available

Refreshment breaks are scheduled each day of the Congress (see event schedule).Each refreshment break sponsor will be identified with on-site signage in thebreak/trade show area, as well as mention in the event program.

Refreshment break sponsors have the option of adding-on sponsorship of thehydration station for one day for an additional cost of $1,500 (see details above).

SOLD OUT!

YourLogoHere

“The conference is filled with creativity, passion, knowledge and innovation.The connections we made this year through the trade show booth and theSport Events Exchange are extremely valuable and the educational sessionsare packed full of relevant take-away.”

Lydia Blanchard, NAV Centre, Cornwall, Ontario


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SPORT EVENTS EXCHANGE TITLE SPONSOR $4,000 (2016) or $7,500 (2016 & 2017)One position available

The Sport Events Exchange is a ½ - ¾ day business-to-business marketplace whichtakes place during Sport Events Congress. It provides an opportunity for eventsrights holders and destinations to meet one-on-one to explore sport event hostingopportunities. Participants are assigned brief appointments to conduct a shortbusiness meeting in an attempt to match events with host cities. The sponsor ofSport Events Exchange will be associated with the Congress’ marquee event!

SOLD OUT!

SPONSOR OF DELEGATE MATERIALS*Our delegates are walking billboards! Each of these packages offers your name/logo on any of the following items:

Delegate Bag $4,000 in 2016 or $7,500 for 2016 & 2017

An eco-friendly re-usable bag filled with sponsor materials and gifts branded withyour company logo.

SOLD OUT!

Delegate Gift$4,000 in 2016 or $7,500 for 2016 & 2017

CSTA covers the cost of the gift item and your sponsorship fees cover the right tohave your brand displayed on the gift item.

Lanyard & Name Badge $2,500 in 2016 or $4,500 for 2016 & 2017

Lanyards are branded with your company name and/or logo (to be supplied by thesponsor at its cost) and the reverse side of each name badge will feature your company’sadvertising. Artwork to be supplied according to specs provided by the CSTA.

SOLD OUT!

With over 400 delegates expected to attend the Congress, each of these three branded items will be highlyvisible during the conference and provide lots of exposure to the sponsor.

* CSTA reserves the right to select the type of promotional item, bag and lanyard/name badge.


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SESSION/WORKSHOP SPONSOR$2,000 per session or 2 sessions for $3,500Ten positions available

Congress sessions and workshops, featuring a variety of industry topics and themes(see event schedule), run concurrently over 2- 3 days. Session sponsors areidentified at the start of and conclusion of sessions and in the event program and abrief speaking opportunity is available to the sponsor representive. Thissponsorship package is the BEST value given the complimentary delegate feeincluded, speaking opportunity, plus the visibility provided!

IPAD Mini SWEEPSTAKES SPONSOR $3,000One position available

One lucky delegate will take home a brand new iPad courtesy of your organization!You will have the choice of running the contest as a registration promo (i.e. the 1st200 registered delegates will be entered into a draw for the iPad) OR you can run acontest or promotion at your trade show space to drive traffic to your booth. Thepromotion (and your sponsorship of the give-away) will be promoted over socialmedia and on CSTA’s website and awarding of the iPad will be done during one ofthe breakfast or luncheon plenaries. Best of all, information about yourorganization (including contact info and your digital materials) can be preloaded onthe iPad for the lucky winner to peruse on the flight home and the device can beengraved with your personal message!

“Learning at its best! I have had the pleasure to be part of the Sport EventCongress 2015. What an amazing event! Very well run, but even moreimportantly, well attended with great sessions and opportunities. When Ilook at this event through another window, not as a presenter, but as asponsorship marketing consultant, it is amazing. The conference isengaging. There is interaction from pre-Congress through to post event.Sponsor signage is not overwhelming, but sponsors are integrated intoprograming and activities. It was a great example of how to do it right.”

Brent Barootes, Partnership Group Sponsorship Specialists


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SEC SELFIE STATION$4,000 (2016 only)

Branded selfie-sticks? Smart phones? Social media? If this sounds like fun to you,then this sponsorship package is the perfect fit. It’s the age of the selfie and this isyour chance to join the global phenomenon by branding what will be one of themost popular activities at Sport Events Congress in 2016.

HOSPITALITY EVENT SPONSOR$TBDOne or two positions available on evening Day 1 (2016 only)

Sponsorship of hospitality events at Congress is a natural fit for any company whounderstands the importance of social connections and wants to help CSTA create alively and hospitable atmosphere at the Congress! In 2016, a welcome hospitalityevent will be staged on the evening of Day 1 (location TBD) offering delegates theopportunity to re-connect with colleagues before the official start to the Congress atbreakfast the next morning. Bring your creative event ideas and help us make thekick-off events at Congress the most talked about social events EVER!

Note: All refreshments (food, alcoholic and non-alcoholic beverages) will be supplied byCSTA (special occasions permit will be obtained for this event if hosted at the WestinHotel). If an off-site location is selected, an arrangement regarding cost sharing for foodand beverage will be made between CSTA and the sponsor. CSTA also providesvolunteers to assist with activities, set-up and clean-up. Any specific requests from thesponsor (related to food and beverage or entertainment) must be communicated toCSTA at least six weeks in advance of the event and may require approval from the hotelvenue and may be at the sponsor’s expense. All social functions conducted inconjunction with SEC are limited to registered Congress delegates and PRESTIGE Awardsnominees. No outside guests are permitted to attend.


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VENDOR ALLEY 25-30 spots available (on a first come, first served basis)

If you would like to showcase your products and services and have the opportunity to interact one-on-one withCongress delegates, consider participating in Vendor Alley. Vendor Alley will be set-up in the foyers outside of themeeting space on the 4th floor of the Westin Hotel and delegates will be encouraged to stop by exhibitor boothsand the lounge during breaks, at lunch, and in-between sessions. Break refreshments and hydration stations willbe served in the area which creates a natural spot for delegates to congregate. This is a sell-out every year!

There are two options for companies and organizations wishing to participate in Vendor Alley:

Booth Space$3,000 (2016 only)25-30 positions available

This package includes:• One kiosk space (6 ft deep x 8 ft wide) including back wall drape in black (8 ft.

high) and side drape in black (3 ft high), one 6 ft. skirted table and two side chairs.• Listing on CSTA’s website and in the Congress program as a participant in

Vendor Alley• One complimentary Congress registration (valued at up to $900 per person)

Notes: • Power, Internet connections and other amenities are available for a nominal

additional charge (to be purchased directly from the host venue). A completeexhibitor info package will be provided to all exhibitors prior to the event whichincludes pricing for extras.

• Sharing booths between two or more companies/organizations is not permitted.Only single corporate branding is permitted per booth space purchased.

Lounge Sponsor$6,000 (in 2016) or $10,000 (2016 & 2017)One position available

Sponsorship of the Congress lounge is an excellent way to ensure there is a captiveaudience for your brand! CSTA will provide 300-500 sq. feet of space in VendorAlley, some casual seating, a wifi hot spot and charging station for devices and youbring the creative ideas to attract delegates to hang out!

SOLD OUT!


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PRESTIGE AWARDS

CSTA’S PRESTIGE Awards celebrate the people, places and events that make the Canadian sport tourism industryso dynamic. These awards are presented annually in seven (7) categories to individuals, companies andorganizations that have made outstanding contributions to the success of the sport tourism industry.

The awards are presented at a luncheon that takes place in conjunction with Sport Events Congress.

There are two ways to become a partner in CSTA’s PRESTIGE Awards – as presenting sponsor of the luncheon oras a sponsor of one of the award categories. Congress sponsors may also add-on sponsorship of an awardcategory to their sponsorship package. See page 11 for details.

PRESTIGE LUNCHEON SPONSOR$5,500 (2016 only) or $10,000 (2016 & 2017)

Sponsorship of the PRESTIGE Awards luncheon (which takes place during theCongress) includes some additional added-value benefits associated withpresentation of the PRESTIGE Awards.

SOLD OUT!

PRESTIGE AWARDS CATEGORIES$3,500 (each)7 awards available

Sponsorship of PRESTIGE Awards categories offers a combination of various benefitsassociated with both the Congress and the Awards luncheon and the awardsnomination process which takes place 4-5 months in advance of the Congress.

• CSTA Sport Event Volunteer of the Year – available• CSTA International Sport Event of the Year – SOLD OUT• CSTA Canadian Sport Event of the Year - SOLD OUT• CSTA Canadian Sport Event Sponsor of the Year – available• CSTA Sport Tourism Champion of the Year – SOLD OUT• CSTA Sport Tourism Organization of the Year - available• CSTA Sustainable Sport Event of the Year Award – available

“Sport Events Congress is a great way to connect with National andProvincial Sport bodies. The opportunities provided start conversations thathelp build partnerships that will last for years!”

Reggie Lang, WestJet


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OPTIONAL ADD-ONSAre you looking for an extra wow factor to make your sponsorship activation at SEC really stand out? Thefollowing optional add-ons are available à la carte to sponsors and exhibitors (where indicated):

PROGRAM AD UPGRADES (space permitting) or

SEC-TV Ads

Sponsors may purchase larger ad space in the Congress programfor an additional fee OR purchase a promotional spot on SEC-TV

• $250 (upgrade from business card sized print ad to 1/2column ad or upgrade from ½ column ad to full column ad)

• $400 (upgrade from business card sized print ad to fullcolumn ad)

• Add a promotional spot (max 2 min in length) on SEC-TV toany sponsorship package at a cost of $500.

PRESTIGE AWARDSSPECIAL OFFER!

Partners who have purchased any sponsorship package offered by CSTA at SportEvents Congress are eligible to add-on sponsorship of a PRESTIGE Awards categoryat a discounted rate of $2,000 offering the added value of visibility 5-6 months inadvance of the Congress through promotion of the PRESTIGE Awards programnominations + on-site visibility at CSTA’s esteemed awards luncheon.

ADDITIONAL CONGRESS REGISTRATIONS

Partners who have purchased any sponsorship package offered by CSTA at SportEvents Congress can secure additional delegate registrations at a discount in orderto have additional company representation at the Congress. The reduced rate is$500 per person up to a maximum of two additional delegates. These additionalCongress registrations must be purchased at the time of confirmation of thesponsorship package. This special rate cannot be offered after the fact. If youdecide at a later date to have extra company representatives in attendance, they willbe required to register on-line as a delegate and pay the current Congressregistration rates.

DELEGATE BAG INSERT

If your chosen sponsorship or exhibitor package does not include the option toplace an item in delegates’ bags, you may add-on this opportunity to any package ata cost of $1,000.


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Sponsorship Packages – Benefits & Activations

Delegate Vendor PRESTIGEMaterials Alley Awards

Lunch Selfie Breakfast Sport Bag, Booth Lounge Awards Lunch Hydration Refresh Hospt iPAD SessionSponsor Station Sponsor Events Gift or Cat Station Break Event Promo

Exchange Lanyard & Name Badge

Title or presenting status 1

Branding on SEC materials 2

Speaking Opportunity 3

Logo on event signage 4

Logo/link on SEC website 5

Comp Congress 2 2 2 2 1 1 2 2 2 1 1 2 1 1Registration(s) 6

Customized @ @ inPromo 7 station booth lounge

Exhibit kiosk + kiosk + kiosk + Add- Kiosk + Kiosk + Add- Add- Add- Add- Add-Space 8 listing listing listing on listing listing on on on on on

Other/Misc. Priority Priority Priority Charging See See PromoAppts in Appts in Appts in Station, notes notes on-

Sport Sport Sport WiFi, below below lineEvents Events Events Furniture

Exchange* Exchange* Exchange*

Delegates’ List 9

Plus your choice of Plus your choice of Plus your choice of three of the following 5 benefits: two of the following 5 benefits: one of the following 4 benefits:

Web ad banner 10 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Ad on SEC-TV 12 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Insert in Bags 13 1 1 1 1 1 1 1 1 1 1 1 1 1 1

ReservedSeating 14

Print Full 1/2 1/2 1/2 Bus. Bus. 1/2 Bus. FullAd 11 Col. Col. Col. Col. Card Card Col. Card Col.

= Included = Not Applicable* Sponsors must meet Exchange eligibility requirements


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Notes:

1. Title or presenting status of a conference activity or session includes mention of your company on theconference website and in the event program and on any conference-related materials where thesponsored session/activity is referenced (i.e. Sport Events Congress 2016 presented by Destination XYZ orSport Events Exchange presented by Company ABC).

2. Branding/logo on Congress materials include the event program and schedule, signage (including digitalsignage), etc. Corporate logos are accommodated where possible or company name.

3. A speaking opportunity to address the crowd (i.e. a 2-3 minute welcome or thank-you to the speaker) for asenior member of your company/organization to take place in conjunction with your sponsoredsession/activity at the Congress.

4. Logo to be prominently visible on event signage located near the meeting space used for your sponsoredsessions/activities. All signage meets with Congress branding standards. Sponsors are not permitted tobring their own banners or signs.

5. Logo & Link on CSTA’s website (in the Congress section of the site)

6. Conference registrations are valued at up to $900 per person. There is no credit for unused complimentaryregistrations and they are non-transferable.

7. Opportunity to conduct a customized promotional campaign and/or interactive activity (i.e. contest, raffleor draw, etc.) during the sponsored session/activity (at the sponsor’s cost).

8. Exhibit space includes a kiosk/booth (size = 8ft x 6ft), an 8 ft skirted table and 2 chairs plus a mention onCSTA’s website and in the Congress program as a participant in Vendor Alley. This activation is eitherincluded in a package or available as an add-on at a special price of $1,500 as noted above.

9. An electronic copy of the delegates’ list will be provided to sponsors following the conference. Hard copiesare provided to all delegates on-site.

10. Web ad banner is a rotating ad banner on the home page of CSTA’s website (in rotation with otherCongress sponsors). Banner includes a hyperlink (click-thru) to sponsor’s website.

11. Artwork for print ads in the event program to be provided at sponsor’s cost. Specs and deadlines will beprovided to sponsors by CSTA.

12. New! SEC-TV offers live programming on a television screen positioned in a high traffic area during theCongress where sponsors can feature their promotional message (max 2 mins in length) in rotation with allSEC-TV programming.

13. Inserts in delegates’ bags may include promotional literature or promotional items. Exact specs will beprovided. Estimated # of delegates = 400-425.

14. Reserved table for all meals/plenary sessions for you and your guests.

PRESTIGE EXTRA BENEFITS!

• If you choose to sponsor a PRESTIGE Awards category, your company name will be integrated into thename of the sponsored award in all references to the award, including engraving on the awards sculpture.

• Each PRESTIGE sponsor will receive two (2) guest tickets (value $75) for extra luncheon guests (note:sponsor reps have an awards ticket included with their comp Congress registration) and a reserved table atthe luncheon.

• Sponsor reps will be invited onstage to assist in the presentation of the sponsored award (PRESTIGEluncheon sponsor takes part in the official welcome)

• Your corporate ID (logo and name) will be visible on all promotional materials related to the PRESTIGEAwards including nomination forms, website, event program, signage, etc.


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THE FINE PRINT

Confirmation of Participation

Sponsors and exhibitors may confirm their participation at SEC 2016 only OR at both SEC 2016 and SEC 2017 (asindicated).

To confirm your participation at SEC, please complete the confirmation form (posted on CSTA’s website) andreturn it to Krista Benoit, Director of Marketing & Events by fax (819-682-9669) or by email at:[email protected].

A limited number of spots are available and will be allocated on a first come, first served basis. Returningsponsors have first priority and will have first choice of the options available.

Fees & Benefits

Sponsorship fees and benefits associated with each package are outlined in the chart on page 12 and are subjectto change from year to year.

Sponsors who commit to participate in both the 2016 and 2017 events will reserve their preferred sponsorshipposition for both events and save on sponsorship fees. For the two-year commitment, payment can be made intwo instalments (year one in January 2016 and year two in January 2017) or in one lump sum in 2016. Norefunds or credits for packages not utilized in year two.

Sponsorship fees are invoiced and payable by cheque or credit card at least one month in advance of theCongress. Failure to pay fees in accordance with CSTA’s payment policy may result in your sponsorship positionor booth space being reassigned.

Official Activities & Unauthorized Events

Only those who are supporting Sport Events Congress through the payment of registration fees or sponsorshipfees are permitted to conduct business at the event or at official SEC functions.

The generosity and support of sponsors/partners of official Sport Events Congress functions shall not be abusedin persons not affiliated with SEC or the CSTA will not be permitted to attend any hospitality events or any otheractivity. Furthermore, any event s or activities conducted at the Congress venue or off-site are not permitted tobe staged during the hours in which an official Sport Events Congress activity is scheduled. Please consult theofficial Schedule of Events. Organizations violating this rule may be suspended from participating in futureevents.

Contact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

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