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GREG STREMLAWEXECUTIVE DIRECTOR, CBC SPORTSGENERAL MANAGER, OLYMPICS &
CHEF DE MISSION, RIO 2016 OLYMPIC GAMES
SPORT EVENT CONGRESS
2016
ENTERING A NEW ERA, SHARING A NEW VISION
• Building on Pan Am success to move forward
• Re-establishing our place as home of high performance sport
• Shifting our operations to a “business-unit” model
• Placing significant emphasis on sport and corporate partnerships
• Continuing the tradition of CBC/Radio-Canada’s Olympic Network
OLYMPIC LEGACY VIDEO
ENGLISH VERSION ONLY
VIDEO WAS SHOWN AT TOWN HALL
DEDICATED TO SHOWCASING CANADIAN
ACHIEVEMENTS IN HIGH PERFORMANCE
SPORT
HARNESS THE POWER OF SPORT TO BUILD
A STRONGER CANADA
TORONTO 2015PAN AM GAMES
• 30 million total page views across desktop,
mobile, and app
• 3.2M total video views
• Busiest event online resulted in 2.2 million
page views (Canadian vs. US Men’s
Basketball stream)
• 63% of Canadian population watched a
portion of CBC/Radio Canada’s coverage
BUSINESS OBJECTIVES
CBC/RADIO-CANADA
• Intensify and deepen connection with individual Canadians through relevant, engaging
content across all platforms
• Be part of Canadian’s daily lives in a relevant and authentic way
CBC SPORTS
• Achieve self-sustaining business model for CBC Sports
• Focus investments and efforts on high performance sport vs. professional sports
PARTNER STRATEGY
• Foster closer, mutually-beneficial, relationships with NSO’s, IF’s and Multi-
Sport Organizations
� Create clarity between COC and CBC with a blueprint for success
� Become a “best in class” partner with the IOC as a world leading sport
broadcaster
� Ground all business relationships in respect
ACQUISITION STRATEGY
� Sustain high performance sports coverage between Olympic Games
• Create a balanced schedule across 12-months
• Acquire Rights to Canadian Championships, Grand Prix, World Cups,
Olympic qualifying properties, Olympic trials and World Championships
PROGRAMMING STRATEGY
� Build, monetize and launch “Road to the Olympic Games”
� Faces of Tomorrow
� Training Ground
� Leverage all content across all platforms
� Heavy digital emphasis responding to changing consumption habits
� Marquis property for CBC Sports
� National vehicle for storytelling of high performance sports
� Regular national broadcast, Saturday/Sunday afternoons
� Other key timeslots/primetime for significant sport properties
ROAD TO THE OLYMPIC GAMES VIDEO90 SECOND
FROM BOARD OF DIRECTORS PRESENTATION
� Newly created program, of national scope, that will identify and fuel next generation
Olympic athletes
� Cross-country talent camps to find future Team Canada members
� 4 grand-prize winners
� Integrated coverage & story-telling within Road to the Olympic Games and across all CBC
Sports platforms
TRAINING GROUND VIDEO 15 OR 30 SECOND FROM BOARD OF DIRECTORS GIRL RUNNING
AFTER SCHOOL BUS
OLYMPIC STRATEGY
2024Host City TBD
� Secure long-term rights
� Further entrench position as Canada’s Olympic Network
RIO 2016 OLYMPIC GAMES
RIO INTRODUCTION
OLYMPICS - AUGUST 3 - 21
Day -2 (AUG 3RD) SOCCER BEGINS
Day 0 (AUG 5 th) OPENING CEREMONY
DAY 1 (AUG 6th) MEDAL EVENTS BEGIN
Day 16 (AUG 21st) CLOSING CEREMONY
PARALYMPICS - SEPTEMBER 7-18
RIO 2016
VANCOUVER5 pm (-4 hrs)
TORONTO / MONTREAL8 pm (-1 hrs)
RIO DE JANEIRO9 pm
RIO 2016 - TIME ZONES
RIO 2016
RIO 2016 - 3 X BIGGER THAN SOCHI
RIO 2016 - 4 X FOOTBALL CO-HOST CITIES
Returns to the Games after 92 years Returns to the games after 112 years
RIO 2016 - 2 X NEW SPORTS
RECENT HOSTING EXPERIENCE
39 TEST EVENTS WILL BE STAGED IN THE LEAD UP TO THE GAMES
RIO 2016 - STATE OF READINESS
TYPICAL GAMES STORY ARC
● Recession
● Corruption
● Spending Cuts
● Pollution
RIO 2016 - STATE OF READINESS
*Source: PMB via Media Solutions
CANADIANS INTEND TO WATCH SUMMER OLYMPICS
● Demonstrate value of public
broadcaster
● Fuel a nation-building experience
● Embrace partnerships
● Distribution on all platforms
● Support full network (Strategy 2020)
RIO 2016 - PROJECT PROMISE
RIO 2016 OLYMPIC GAMES:THE PROJECT
SOCHI WAS BIGGER THAN VANCOUVER97% of the population watched, listened, read20% of the audience under 35
SOCHI CHANGED VIEWER BEHAVIOR57% Changed routine to watch
SOCHI DIGITAL AUDIENCE 11 million Page views per day2.6 million App downloads17.7 million Hours of live sport
OVERALL SUCCESS OF SOCHI 2014
ENGLISH TELEVISION700+ Hours
290Hours
+200Hours
+210Hours
FRENCH TELEVISION575+ Hours
275Hours
300 Hours
** Subject to change – final hours to be confirmed
RIO 2016 - TELEVISION COVERAGE
● Working with international leader in digital sports products
● Streaming approximately 2000 hours of LIVE content
● Fully accessible on demand
● Editorial story-telling (Rio & Canada)
● Socially integrated & amplified
● Instant results and video highlights
● Developing - Virtual (VR) content in Android player
RIO 2016 - DIGITAL, WEB, MOBILE, SOCIAL
ATHLETES TO WATCH - 16 for 16
ANDRE DEGRASSE
MARK DE JONG DEREK DROUIN
SHAWNACY BARBERFAB IV
#OURATHLETES
LONG RANGE, COMPANY WIDE APPROACH“ROAD TO OLYMPIC GAMES” “PRE-GAMES” “OLYMPIC GAMES”
Warm up PicturesQuotes via twitterRe-push “Commit” Video
Noon – 6pm
REACTIONTHE MOMENTHYPE6pm-
1am
7am – noon
MULTI-PLATFORM - STORY ARCS
FOUR VENUE CLUSTERS
DEODOROHome of mountain biking, BMX, equestrian, canoe/kayak slalom, modern pentathlon, field hockey, fencing, rugby 7’s, shooting, basketball.
COPACABANABeach volleyball, open water swimming, rowing, canoe, sailing, cycling road race, and triathlon.
MARACANAOpening and Closing Ceremonies, Athletics, Football, Indoor volleyball, Waterpolo, Archery, and Marathon.
BARRA “BA-HA”The Olympic Park, including the Athletes Village, will be just over 185 acres in size. Athlete’s Village is being constructed to house 17,000 beds in 31 buildings. A new Golf Course has been built for the Games.
BARRAIBC, CBC / Radio-Canada Broadcast Studios, Artistic & Rhythmic Gymnastics, Trampoline, Diving, Synchronized Swimming, Swimming, Waterpolo finals, Track cycling, Basketball, Judo, Wrestling, Fencing, Taekwondo, Handball, Golf, Weightlifting, Table Tennis, Badminton, Boxing, Cycling Road trails, and Athletic Race Walks.
Z
MORNING AFTERNOON PRIME
Ron
MacLean
David
Amber
Scott
Russell
Andi
Petrillo
CBC STUDIO HOSTS
PROGRAMMING PROMISE● Create a “best seat in the house”
experience
● Showcase athletes, events and communities
● Canadians will know the “stars” of the Games before they step on a Podium
● Every Canadian performance andhigh profile event available live
● What you want, when you want it,
CBC / RADIO-CANADA - A WINNING OLYMPIC TEAM
QUESTIONS